We just got back from Future Decoded 2015

  • Microsoft MVP (Most Valuable Professional) are Microsoft product technology experts within the community
  • How a Microsoft MVP can help with your marketing
  • What is the best way to reach out and engage with a Microsoft MVP

Over ten thousand visitors, 15 keynotes, 280 sessions and more than 50 exhibitors in just 2 days. Future Decoded 2015, Microsoft’s major conference held this week (10-11 November) at the ExCel Centre in London was a unique opportunity to learn about the future of computing in the 21st Century. All too often, the pace of change in technology can be overwhelming; Future Decoded was about taking stock and helping business and tech professionals understand the bigger picture in a world of constant digital change.

And Fifty Five and Five were there! Exhibiting in the main hall, we launched our inaugural Inbound Marketing Excellence report, celebrating the marketing efforts of Office 365 and SharePoint product vendors. We ranked the blogs, websites and social marketing efforts of over 300 Microsoft Partners to highlight best practice and celebrate the hard work partners are doing. The report, which is now available to download for free, includes detailed commentary on the efforts of the top 50 partners (ranked by marketing excellence) as well as additional interviews, thought pieces and case studies from inbound marketing leaders.

After two energetic days on the exhibition floor, it’s good to be back at our desks!

What happened at Future Decoded?

Besides launching our report, we also took the time to visit keynotes by a whole range of speakers, including Microsoft CEO Satya Nadella, IAAF president Lord Coe and phsicist Dr. Brian Cox. We also heard from other Microsoft and technology leaders on the future of technology and learnt about how the Cloud and the Internet of Things are changing businesses (including how technology is helping cows make calves).

We also had the opportunity to try out some pretty amazing technology in the exhibition hall – including robotic arms which make cocktails, virtual reality headsets and saw a lot cutting edge tools in action.

We also had the opportunity to try out some pretty amazing technology in the exhibition hall – including robotic arms which make cocktails, virtual reality headsets and saw a lot cutting edge tools in action.

Meet ‘n’ greet

Exhibiting also meant we got to meet Microsoft Partners from across the network and heard all about the great work they’re doing. From tiny startups to consultancies to global corporations, we got talking to a whole range of partners doing groundbreaking work in their fields. It was great to hear about the initiatives partners are taking and learn about how they approach inbound marketing. We also got to catch up with colleagues from Microsoft, Content and Code and Program Framework who were also attending.

We really enjoyed meeting all the partners, Microsoft colleagues and tech fanatics who came by our stand at Future Decoded and hope to catch up with you more soon.

Following the success of Future Decoded 2015 and the launch of our study, we’re already planning our next, expanded Inbound Marketing Excellence report. Interested in what the next report will include and how you might get involved? Get in touch today!


2015 Inbound Marketing Excellence report – Top 50 Microsoft Partners

  • The Inbound Marketing Excellence Report is released
  • What is in the report, and why you should care!

The big day is nearly upon us. The day when we unveil the inaugural Inbound marketing excellence report for the Top 50 Microsoft Partners. We wanted to highlight the great work being done by many Microsoft partners when it came to inbound and digital marketing. So we scoured the industry and found those doing some really fantastic work. We analysed their outputs, profiled their marketing, and put together a beautiful report highlighting the top 50 companies. Read on to find out a little more about the report, who is in it, and how you can get your hands on it.

Who is in the report?

The inbound marketing excellence report focuses on a specific bunch of companies. Namely Microsoft product vendors who specialise in Office 365 and SharePoint. Companies are from across the globe. We only included full product companies, those with significant products or offerings (a single webpart for sale isn’t enough I’m afraid). We also didn’t include development or code based tools or products, as this was a niche area (though one we hope to return to soon).

How did we decide on the top 50?

First of all, we compiled  a long list of all eligible companies. We then looked at three very specific areas of their inbound and digital marketing: Website, Blogging and Twitter. We scored each of these three areas, and combined these scores to derive an overall ranking. Scores were determined in the following way:

  • Website – We used a tool called SiteBeam to analyse the websites
  • Blogging – We used our inhouse Blog Analysis tool Maya
  • Twitter – We used Kred to judge reach and influence

Of course we could have broadened our analysis, to look at other aspects of inbound marketing, but we felt keeping it tight and considered benefited the overall report and made for a better comparison between companies. And there are many companies outside of the top 50 doing great things, but the 50 fifty deserve special recognition for their efforts.

What else do I need to know?

A few other facts about the inbound marketing excellence report report are below. If you have any other questions then get in touch and we will answer them for you:

  • It is independent – The report is independent of Microsoft, but they are very much aware of it and excited for us to partner and launch at their Future Decoded event in November.
  • Analysis and insights – As well as profiles for the 50 companies it includes contributions and insights from: HubSpot, the CMOs of Nintex and Sharegate, Christian Buckley MVP, Dropbox and BuzzSumo.
  • Absolutely free – Everyone who registers for a copy will get a beautifully designed and printed copy through the post.
  • Future Decoded – We will be a Future Decoded on the 10th and 11th of November launching and promoting the report to partners.

How do I get a copy?

This is the easy bit. Simply head over here and register your details. We will post you a copy for the 10th of November, the day we launch it at Microsoft Future Decoded. If you are in London on the 10th or 11th then please drop by our stand for a chat. If you don’t have a ticket then email us and we will see what we can do to get you one.


Program Framework case study

Program Framework Intelligent copy alongside a modern website.

A PPM process and solutions leader

A specialist PPM consultancy and Microsoft gold partner, Program Framework offers a mixture of consultancy and technology services covering project and portfolio management and transformational change. Specialising in Microsoft Project Online, Project Server, Office 365 and SharePoint, they are extremely well equipped to provide companies with pragmatic and comprehensive project management.

Program Framework case study

From information architecture to readable copy and SEO

We began our relationship with Program Framework by developing a new information architecture and sitemap for their website. We then went on to develop suitable copy for the rest of the site, making tweaks to evolve the SEO quality of the site.

Not only did we work closely with Program Framework's marketing team, but we also collaborated with their external graphic design agency. We ensured page templates worked with the new look and feel and that our copy flowed correctly. Program Framework now benefit from a modern and engaging website. Pages successfully communicate technical subjects in a clear manner and are easy to navigate and explore.

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Interested in learning more?

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