Fifty Five and Five at Future Decoded: Morning Keynote

We paid a visit to Microsoft’s highly anticipated Future Decoded event, which took place over the course of two days on our home turf - at ExCel London. We attended day one, where the theme centred around exploring technology as an enabler. This blog will look at some of our personal highlights from the inspiring morning keynote.

Microsoft’s North Star mission

To kickstart the sixth annual Future Decoded conference, Cindy Rose opened the morning keynote with a positive anecdote about the way technology is making our world a more connected place. She talked about AI showing up in unexpected places – even in mapping Shakespeare plays; highlighting highs, lows and plot twists within the narratives.

‘We have no doubt that AI will power the next wave of digital transformation. Microsoft is working with companies in every sector who are already using AI to improve productivity and create new revenue streams. AI could add up to £230 billion to our economy. It’s critical to the future prosperity of the UK. It will be game-changing.’

Cindy spoke with excitement about customers and partners who have modernised their environments and transformed their culture by using the Microsoft technology platform to drive social and economic impact. She outlined Microsoft’s mission: to empower every person and every organisation on the planet to achieve more.

That mission at Microsoft is our North Star - it is the bedrock of our culture and our values. But more than that – it’s really helped us to redefine success.

Success, defined here as the social impact that Microsoft delivers, was seen all around us at Future Decoded – as many social enterprise companies championed AI technology as the backbone to their capacity for doing good. This included companies that used the Microsoft platform to deliver social impact in areas like environmental sustainability, public health and humanitarian aid.

Accelerating competitive advantage with AI

Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London and Founder of the Centre for Creative and Social Technologies, continued this theme by talking more about the research Microsoft had released that morning. He explained that Microsoft occupies a unique position with the world of AI, as it attempts to strike a balance between responsibility and opportunity. Microsoft, he stated, are looking at how to capitalise on the benefits – while applying it to benefits of the workforce and humanity at large.

We learnt that the UK is in the top 5 globally for:

  • AI research
  • AI entrepreneurship
  • Investment in AI
  • Government readiness in AI

Brauer explained that other nations are gathering momentum and that, in his view, companies in the UK would need to be assertive to avoid falling behind foreign rivals. He then revealed a new report, Accelerating Competitive Advantage with AI, and shared some of the findings with us:

  • Organisations currently using AI are outperforming those that are not by 11.5%, which is up from 5% a year ago
  • Almost three quarters (74%) of business leaders asked did not think the UK has the right structures in place to fully capitalize on its position as a leader in AI
  • Less than a quarter (24%) of UK organisations have an AI strategy in place

These statistics show us that while UK companies are benefiting from AI usage, many business leaders still have doubts about the UK’s ability to lead the way in AI implementation.

To become an AI-enabled organisation, Brauer continued, companies must move from experimentation to implementation, create a culture of participation by empowering employees, and make AI work for everyone.

Get on the bus of AI. 59% of the workforce are willing to use AI, they want to engage with it meaningfully in their jobs. It will free them up to the parts of their job they really want to do.

For us, this statement summarised the core message delivered at Future Decoded 2019. If businesses want to get the most out of AI and their workforce, they need to take their workforce on the AI journey with them. Businesses must embrace the potential of AI, consider the ethics and develop the skills we need for tomorrow – today.

How to seduce your audience: Rhetoric in marketing and the art of persuasion

  • What is rhetoric?
  • The classical art of persuasion
  • Pathos: the appeal to emotion
  • Kairos: the right moment in time
  • Telos: knowing your purpose
  • Ethos: promoting your credibility
  • Logos: logic, research and facts

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You won’t be surprised to learn that, as a writer, I’m fascinated by language. In my role at Fifty Five and Five, I enjoy practising my craft for our clients to achieve the results they need. The writer’s toolbox is a rich and varied one, and the writing team here use all of it to present our clients and their products and services accurately and effectively. Of the many theories and devices of language we use, I’m particularly interested in how we apply concepts of rhetoric in marketing.

What is rhetoric?

The art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques.

– Oxford English Dictionary

In a nutshell, that’s it. The art of persuasion.

People don’t just use rhetoric in marketing, public speaking and debating. We use it all the time. We speak, we listen, we read, we write – and rhetoric is always there. It’s embedded in all human thought and expression. That’s why much of what I’ll talk about here may not seem new to you – because you’ve already been using rhetoric all your life, without always realising it.

Think of the times in everyday life that you use words to influence and persuade others. In your professional life, in your personal life, in all kinds of situations. Getting out of a parking ticket. Convincing your boss to give you a raise. Talking a friend into meeting at this restaurant, not that one. It all involves rhetoric.

The classical art of persuasion

Rhetoric is the faculty of discovering in any particular case all of the available means of persuasion.

– Aristotle

The classical Greek philosopher Aristotle is known as the ‘father of rhetoric’. He developed a theory of persuasion in the 4th century BCE that’s still every bit as applicable today. Aristotle also wrote Poetics, the world’s earliest known treatise on theories of literature and drama. It’s safe to say he knew a thing or two about the spoken and written word.

According to Aristotle, there are several clearly defined elements of rhetoric. They each work in different ways, appealing to different parts of our thinking and achieving different persuasive effects.

We use all of these kinds of rhetoric in practically everything we write, to varying extents, with varying aims, and in various combinations. You don’t have to keep these in your mind every time you write marketing copy. As I mentioned earlier, it’s likely you already apply them automatically, unconsciously, instinctively, because they’re fundamental to human thought, speech and persuasion. But it’s useful to examine exactly how we commonly use these rhetorical concepts, and how we can use them in future.

Pathos: the appeal to emotion

Rhetoric is the art of enchanting the soul.

– Socrates

Emotion plays a part in everything we write. We’re not robots, or Dr Spock, although certain decisions must rely more on considered logic than instinctual feelings (we’ll come back to that later).

Emotion is what pathos works on, in particular, sentimentality. Consumer-facing marketing leans on this heavily sometimes but, whether in B2B or B2C, evoking positive emotions toward your organization, brand or product is always good for business.

When you create a favourable emotional response, you instantly become much more memorable. That person will then associate you with that feeling, consciously or unconsciously.

This doesn’t have to be evoked via a big, bombastic TV commercial that tugs at the heart strings. Most brands work hard to foster a general sense of likeability, which can be as simple as having pleasant branding and communications; communicating with prospective customers in a clear and enjoyable way. People are people, whether they’re wearing their ‘business hat’ or not: bombarding them with cold jargon and stilted sentences will put them off, while talking to them with warmth will do the opposite.

B2B marketing also often creates this sense of goodwill by producing content: useful, free materials that help customers make their decisions. It would be a mistake to see your content as simply a gated asset created to gain contact details and sales leads – it should be valuable to both you and your prospective customer.

As with all other marketing communications, the same rules apply here; your blogs, infographics, eBooks or whitepapers should be informative, well-written and excellently designed, breaking down dense technical subjects simply and bringing them to life with well-chosen analogies. Your customers will thank (and like) you for it.

Download our B2B Content Marketing eBook here.

Kairos: the right moment in time

This is the right time, and this is the right thing.

– Sir Thomas Moore

Kairos is an often neglected or even forgotten principle of rhetoric, but it shouldn’t be. It refers to time – not in a strictly chronological sense but in terms of good timing. A particular situation or moment. The right place and the right time.

Lead nurturing is kairos in practice – an exercise in timing. Guiding buyers along the purchase journey, being aware of what their thoughts and responses are likely to be each stage and tailoring your messaging accordingly.

Marketers also know all about creating a sense of urgency. The limited-time offer is a good example of this, and the ‘call to action’, a marketing staple, is a simple and effective embodiment of this use of kairos in marketing: ‘buy now’.

Businesses’ messaging frequently uses evokes urgency – that ‘now’ is the right time to act. Other interpretations of the term kairos are ‘the times’ and ‘the weather’. In marketing communications, this could mean the current technological or economic climate or the state of the market. The zeitgeist, a paradigm shift that is underway, a radical sea change in business models.

In the technology world, concepts like digital transformation or the advent of big data and the Internet of Things drive businesses to make new investments and changes urgently, to adopt early and be part of the moment or the movement that is occurring.

It’s a powerful motivator, when used correctly. Nobody likes to be rushed, but nobody wants to miss out, either. Kairos evokes opportunity, and that’s extremely compelling.

Telos: knowing your purpose

The two best rules for a system of rhetoric are: first, have something to say; and next, say it.

– George Emmons

Telos is best summed up like this: having a clear idea of what you’re trying to get across and what you’re trying to achieve. It’s knowing your goal or goals.

For the classical Greeks scholars, this might have meant knowing the best argument in a philosophical debate. For marketers, it’s a comprehensive marketing strategy. Who is this campaign or asset aimed at: the chief information officer (CIO) or a software developer? Are you trying to gain awareness or are they in the consideration phase of the path to purchase?

Without clear answers to questions like these – a firm sense of telos – your marketing won’t be as effective as it could be. It’s difficult to achieve your aims when you don’t know exactly what they are.

Ethos: promoting your credibility

The true orator is the good man speaking well.

– Quintillian

Trust makes all the difference. Our choices are strongly influenced by whether we have confidence in a person, an organisation, brand, product or service. And this is at the heart of ‘ethos’. Is the speaker ethical? In B2B marketing, that can be taken to mean ‘are they credible’?

When a business promotes their expertise, they draw on ethos. They can be trusted to do a good job, to provide a high standard of service, to bring a superior set of skills and expertise to the table.

‘We have solutions spanning a range of industries and sectors’. Statements like this tap into a feeling of ethos – of being capable and ready to meet clients’ needs. Similarly, when an organisation namechecks their customers, for instance listing them or including their logos on their website, this is a direct appeal to ethos. It says, ‘we have a proven track record of working for successful companies just like yours’.

And how many companies’ marketing talks about the length of their experience? They might mention ‘50 years of satisfied customers’ or that they were ‘established in 1905’. These too, are appeals to ethos; portraying themselves as a solid, trustworthy organization of long standing.

Building a sense of ethos is crucial to successful marketing. All the types of rhetoric can be used to foster this sense of trust, but especially the one I’ll explain next.

Logos: logic, research and facts

The duty and office of rhetoric is to apply reason to imagination for the better moving of the will.

– Francis Bacon

Logos is the appeal to reason. Persuasion through rationality – via facts, statistics and research.

This kind of rhetoric can strongly evoke others. A persuasive argument that demonstrates experience and expertise can create a feeling of credibility (ethos) and emotional reassurance (pathos).

But a logic-driven approach is powerfully compelling in itself. Particularly in the B2B sphere, where people have a responsibility to make the best and most thought-out decisions possible with company money. In these circumstances, they respond especially well to a highly rational argument. They may have to repeat those same arguments to other stakeholders in their company to justify the spend.

When you provide customers with a logical, fact-based argument for an investment, you’re not only persuading them. You’re helping them to persuade anyone they may answer to. Sometimes that’s just as valuable.

This is where we come back to content – perhaps the essence of logos in business-facing marketing. The more useful your content is, the more persuasive it is. That’s why it’s important that everything is factually correct and technically sound. Make sure you avoid bad research and don’t hesitate to reference reputable third-party sources that support your case, such as whitepapers from market research companies and tech consultancies. Put yourself in the reader’s shoes: ‘would I find this helpful?’ The answer should always be yes.

Smart Microsoft Partner marketing tips: content is still king

  • Learn about Microsoft's content marketing strategy
  • Find out how content drives the Microsoft Partner Network forward
  • Improve your content marketing

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Content marketing has evolved over the years. How and where we publish content, the channels available to reach customers, customer behaviours and demands – all of these have changed considerably.

In this blog, we look at the state of content marketing in the Microsoft Partner Network and how it has grown more sophisticated and competitive. We also provide some smart partner marketing tips to improve your content output.

Grab yourself a free copy of our “A fool-proof guide to content marketing” eBook!

Pioneers of content marketing

Back in 2004, Microsoft was one of the first organisations to launch a corporate blog. Since then it has made blogging a staple of its marketing diet. From internal news and product releases to the latest developments in AI, Microsoft has put storytelling at the forefront of its marketing strategy – successfully engaging, informing and delighting its customers.

It should come as no surprise that Microsoft has been leading the way. Back in 1996, Bill Gates coined the phrase “content is king” in an article originally posted on the Microsoft website. In that blog, he predicted the rise of content marketing in the age of the internet.

smart partner marketing

Fast forward 20 years and it’s clear to see that his predictions were not only accurate but hugely influential. Today, it’s far more difficult to find a company that doesn’t blog rather than one that does. But, intriguingly, this wasn’t always the case within the Microsoft Partner Network (MPN). Organisations in the MPN were initially slow to take up content marketing – today, they’re following Microsoft’s impressive lead.

Microsoft content strategy today

Content marketing is everywhere. If you want to stand out, you need to tell a great story, you need to tell it well, and you need to publish and promote it on the channels your audience prefers.

In 2019, Microsoft is taking content to a whole new level. For a full picture of Microsoft’s content marketing strategy, you need to include its use of social media, both as a publishing platform and as a channel to amplify blog content. You also need to include all the video content created for sites like YouTube.

Here’s a short selection of official Microsoft blogs/vlogs:

Official Microsoft Blog – the official homepage for Microsoft’s numerous blogs

Microsoft News – the place to go for Microsoft news, announcements and product releases

Microsoft On the Issues – Microsoft’s take on the big issues of the day, from technology’s role in society to societies influence on technology

The AI Blog – a deep dive into Microsoft research into artificial intelligence

Transform – a hub of inspiring stories, featuring news about how Microsoft is helping to make a difference globally

Microsoft Unboxed – a fresh and fun take on life inside Microsoft, this vlog goes behind the scenes at Microsoft HQ to showcase all the latest news

Microsoft Partner Network podcast - this podcast brings insider access to unforgettable interviews with Microsoft Partners.

The rise of content marketing in the MPN

The MPN consists of approximately 500,000 organisations, employing over 17 million people worldwide. Microsoft relies on this ever-growing network to help deliver success for its customers.

Yet, for Microsoft Partners, content marketing has often been a challenge. Content marketing requires an upfront investment in time and resources before results can be seen. And for many partners, who are busy perfecting innovative solutions for customers, this simply isn’t possible. For this reason, content marketing hasn’t always been treated as a priority.

Yet, Microsoft Partners who embraced content marketing found a way to reach new audiences – by providing insightful content and value to potential customers.

Five years ago, we launched our first Top 50 Inbound Marketing Excellence Report to showcase which Microsoft Partners had adopted this new approach, and to celebrate their success. Since then, things have certainly improved. Partly because it became hard to ignore the success that early adopters of content marketing were enjoying. Now, most partners embrace inbound marketing, from blogging and social media to SEO.

In fact, Microsoft Partners have raised their game so much that the bar has risen too. Now you need to do a lot more if you want to stand out from the crowd.

Smart partner marketing

Now that more Microsoft partners are writing blogs, eBooks and whitepapers, you need to be more creative with your content. For instance, a generic blog titled ‘10 tips for SharePoint Online’ won’t cut it anymore. Even if your content is well-written and engaging, blogs like this will simply get lost in the crowd.

Fifty Five and Five’s Head of Content Stephen Reilly explains:

The best partners know their customers inside out and can tailor content to meet their target audience’s needs. This might mean creating content that is focused on a vertical, a job role or a highly specific problem a customer faces.

Another key differentiator is content type. Content marketing used to be about blog posts. Now, you need to be creating video, audio and interactive content, alongside the written word.

Download our B2B Content Marketing eBook here.

The Partner Benchmarking Tool

If you need help improving your content marketing, you’re in luck. As a digital marketing agency specialising in working with Microsoft partners, we have combined our marketing expertise and our experience in the MPN (we’re a Microsoft partner too) to build a tool to help partners improve their content marketing.

The Partner Benchmarking Tool runs over 40 tests, quantifying performance across three main metrics: website, blog and social.

partner benchmarking tool scores

This data allows you to diagnose the health of a range of content marketing factors. It quantifies these insights into a simple score, making it easy to see where improvement is needed. You can then access a range of informative, how-to videos and tutorials to learn how to get better results in the future.

Microsoft has made the Partner Benchmarking Tool accessible to all 500,000 partners via the Smart Partner Marketing Portal.

So, what are you waiting for? Smart partner marketing is just a few clicks away.

As a full-service agency for the modern world, we provide a complete suite of specialised marketing services for the technology and IT sector. Find out more about the content marketing services that we provide at Fifty Five and Five.

Ebook cover Content Marketing

10 techniques to help your marketing strategy for technology products

A solid marketing strategy for technology products is essential for generating leads and boosting your company’s bottom line. However, standing out from the crowd of B2B technology firms is difficult. Whether you specialise in project management platforms, CRM or cyber-security, there is a growing list of competitors selling similar tools. So, your marketing strategy for technology products is crucial.

No tech business is identical, and type of buyer you’ll market to will change depending on your sector. Nonetheless, the 10 techniques outlined in this blog will go a long way to improving the effectiveness of your marketing strategy.


10 techniques to boost your marketing strategy for technology products

The following 10 tips draw on our experience helping some of the world’s leading B2B tech companies market their products and services. The following techniques will support your marketing strategy for technology products.


1. Personalised slides and leave-behinds

The human touch remains a crucially important part of the buying experience. According to this study, 50% of tech buyers and decision-makers at large companies expect an in-person, face-to-face demo when making their final IT buying decision. They want to see your product in action, and they want to be able to ask your salespeople any questions directly. This is probably why in-person requests are up to 34 times more successful than those made over email.

Key takeaways:

  • Create personalised PowerPoint presentations and demos which correspond to your client’s scenario
  • Leave-behind brochures and other collateral such as branded eBooks which you can leave on your prospect’s desk


2. Free demos and trials

Show, don’t tell. Your customers want to see your product in action and get a feel for how it works – simply describing the tool is not enough. Most product vendors have some form of demo or free trial option available these days – customers will simply go with the competition if you fail to offer something which is now standard.

Key takeaways:

  • Create a free sandbox demo on your website where people can play around with your tool
  • Offer free, pre-recorded demos of your tools, preferably tailored to different customer profiles
  • Build a landing page for product trial sign ups


3. Work with influencers and analysts

Analysts and influencers remain a major source of information for tech buyers, especially at the beginning of the buying cycle. Buyers speak to analysts for an overview of the market and for direction on products which will fit their organisation’s needs.

Key takeaways:

  • Engage with an analyst firm of your choice. Gartner, for instance, have guidelines on how to engage with their analysts who may then mention you in their research notes or talk about you to tech buyers
  • Engage influencers in your sector too – on social media, but also writers at respected tech publications.


4. Make your content shareable with calls to action

Research shows that 73% of executives prefer to work with sales executives referred by someone they know. That’s no surprise – as it’s easier to trust something verified by someone you know and trust than an ad. Therefore, you should make it as easy as possible for people who read your content to share it – be that a blog with ‘share’ buttons on the side (like those to the left of this screen) or an email with a ‘share now’ call to action.

Key takeaways:

  • Include ‘share this’ calls to action on all the blogs, brochures, eBooks, emails and other content you produce


5. Improve your website (on desktop and mobile)

Vendor websites are amongst the most popular ways for buyers to find out about your technology products. Therefore, any marketing strategy for technology products needs to include a smart, modern website, which loads fast and looks great on mobile. B2B buyers have little patience for website features that waste their time or delay them from getting down to business. In fact, 38% of people will stop engaging with a website if the content or layout are unattractive.

Key takeaways:

  • Carry out a review of your website, its user interface, your content and site structure. Does your company website portray you as a modern, professional outfit, or as amateurish and old-fashioned?
  • Test your website for its speed on mobile, general design and build quality (free tools like the Partner Benchmarking Tool can provide an objective analysis for you)


6. Improve your SEO

Search engines remain one of the most powerful ways that tech buyers begin researching potential solutions for their problems. According to Forrester, 92% of B2B purchases start with search. You therefore need a solid search engine optimisation (SEO) strategy, to ensure you are more likely to appear in the searches that your ideal clients are carrying out.

Key takeaways:

  • Create a keyword strategy by optimising all existing pages and new blogs with valuable and relevant keywords
  • Build a backlinks strategy
  • Optimise your pages with image alt tags, internal links and correct use of headings and titles
  • Speak to our B2B SEO team for more tips


7. Create case studies, whitepapers, reports and downloadable content

As potential buyers move further down your buying funnel, you should aim to offer them free, valuable content which they can use to understand your product further and make an informed decision.

Key takeaways:

  • Produce case studies in conjunction with existing clients – these will provide buyers with a tangible way of picturing how your product would work in their organisation
  • Create valuable whitepapers which demonstrate your expertise in your field (use our free whitepaper template as a guide)


8. Get your product reviewed

When making a decision about your product, potential buyers will want to weigh it up against your competitors. So, getting your product reviewed, both by professional reviewers, as well as regular customers should play an important part in your marketing strategy for technology products.

Key takeaways:

  • Create a profile on software review websites like Capterra, then ask existing customers to write their reviews
  • Contact journalists at tech and software publications covering your sector and ask them to carry out a review of your product


9. Attend conferences and tradeshows

Exhibiting at the right tradeshow can lead to a huge boost in leads for your product. You might be surprised by the proportion of attendees who are interested in your product, so it’s a worthwhile investment to attend a couple of industry shows per year.

Key takeaways:

  • Thoroughly research any tradeshow you plan to exhibit at – ensure the right kind of buyers will be in attendance
  • Create a solid strategy for making the most out of your booth – deciding who in your team is responsible for showcasing your product, for engaging passing traffic and for creating an interesting stand


10. Run Webinars

Webinars are a powerful means of engaging warm leads, allowing them to learn more about your products and ask questions in a less intense environment than a one-to-one demo.

Key takeaways:

  • Choose a theme for your webinars – they should be about solving problems or should cover topics which will educate potential buyers; webinars should not be hard sales pitches or bland demos.

5 ways to improve your Microsoft Partner marketing with benchmarking

  • Without ranking your work, it’s difficult to measure your progress
  • See where you are in relation to your peers 
  • Find out about essential Microsoft Partner marketing tool

If you’re a Microsoft Partner looking to improve your digital marketing strategy, then we have the perfect tool for you.

The Microsoft Partner Benchmarking Tool, made by Fifty Five and Five for Microsoft, is designed to diagnose the health of partners’ digital marketing, in terms of their website, blogs and social media. It measures a range of metrics across all three channels, and provides you with clear quantifiable metrics to judge your own success. Using this data, you can identify where improvements can be made with granular detail, down to the frequency and quality of your content. So how does it work in practice – and how can you use it to make the best of your marketing strategy? Read on to find out more.

1. Diagnose your progress

The first thing you’ll notice when you run a Partner Benchmarking Test is your overall marketing score out of 100. This score averages out the different achievements across the three channels we test; your website, blog and social media platform. You’ll have to look in more detail to find out more about each one, but your overall score will give you a good ‘at a glance’ understanding of how your marketing efforts are performing.

This score takes into account a number of factors which you can examine in more detail. As well as the performance of your blog and social platforms, it’ll also account for technical elements of your website, like link quality and other related SEO factors.

Microsoft Partner Benchmarking tool score

2. Rank your channels

Once you’ve looked at your overall score, it’s helpful to next understand how that’s broken down across your different channels. This means comparing the scores for your website, blog and social media platforms against one another. You’ll be able to clearly see where you’re performing well and which sections could be improved.

If for example, you find that your blogs and website platforms are performing significantly better than your social channels, you’ll be able to clearly see which strategies have been successful. Then, you’ll know where to divert resources and funds in future to improve your marketing across the board.

Microsoft Partner Benchmarking tool scores

3. Learn how to improve

The Microsoft Partner Benchmarking Tool isn’t just a resource to help you diagnose how your channels are performing against each other. The data is much more detailed, breaking each channel down into strengths and weaknesses.

For social media, for instance, you can see the extent to which engagement, frequency and quality of posts contributes to your overall score. For your blog platform, you can then view how the freshness of content and ease of reading affect the success of your blogging. Each of these different factors is then ranked good, average or needing improvement.

Once the benchmarking tool has given you a clear breakdown of your strengths and weaknesses across all channels, you’ll then be able to learn how to improve. Each test has an accompanying piece of informative content that teaches you how to improve your content in that particular section. This is vital in diagnosing the ‘how’ as well as the ‘where’ of improving your language performance.

Microsoft Partner Benchmarking tool recommendations

4. Test technical elements

Improving your content isn’t simply about frequency and readability. When judging the health of your website and blog platforms, search engines like Google pay a lot of attention to technical elements of your website performance. This includes factors like broken links, desktop and mobile speed, as well as JS, CSS and W3C errors. These all play an important role in determining how easy your website is to use, as well as how well the content you produce performs in SEO rankings.

Without the right tools and software, it can be difficult to find out where technical errors occur on your website – even if you know that overall performance can be better. With this tool, you can diagnose exactly where errors occur, down to the individual errors on specific website pages.

Microsoft Partner Benchmarking tool technical

5. Compare yourself to the leaders

Perhaps the most important thing when looking to improve your digital marketing strategies is to see where you stand against the competition. And with the Partner Benchmarking Tool, as well as the Digital Marketing Excellence Top 50 report, you can achieve exactly this. This annual report ranks the 50 most successful digital strategies of Microsoft Partners right around the world, in terms of website, blogs and social media campaigns. Most importantly, it’s ranked using data sourced from the Partner Benchmarking Tool, meaning you can compare the results from your channels against the 50 best performing Microsoft Partners around the world. The best part is both the report and tool are absolutely free for Microsoft Partners everywhere, meaning it’s easy for you to diagnose your own digital marketing skill and compare it to your competition.

Get benchmarking today

With the Microsoft Partner Benchmarking Tool, you’ll have access to a wide-ranging and comprehensive tool that can help you improve your digital strategy. It includes all the tools, and metrics you need to clearly identify where improvements can be made and the knowledge you need to make that a reality.

So, what are you waiting for? Get started benchmarking your marketing today. Or, if you’d like to find out more, get in touch with us today.

microsoft partner benchmarking tool