Report cover Digital top 50

Our all new Digital Top 50 Report

We’ve received many enquiries about our Top 50 Report in the last 12 months. Of course, COVID-19 and a virtual Microsoft Inspire have impacted us all somewhat, but we took the circumstances as an opportunity to fast-forward our plans for an all new Digital Top 50. You can find it at https://top50.live or read on to find out more. 

Top 50 goes digital 

So, we’re excited to announce that we will soon be launching the 2020/2021 Microsoft Partner Top 50 – in a brand-new digital form. For the first time, you can: Browse and navigate the Top 50 online, benchmark yourself against competitors, gain even more insights into your digital marketing efforts 

 

“We’ve always prided ourselves on the quality of the data and the rigour of our analysis. Now we’re giving everyone the ability to run their company through our analytics tool and not only find out their scores but also benchmark themselves against their competitors. In real time. For free!” 

 Chris Wright, Founder

Access real data in real time 

And that’s not all. The new Top 50 website will be running in real time, meaning data will be updated on a regular basis. We're also taking this chance to hone our scoring system even further this year. The brain behind our data is smarter, as our analytics engine has been updated to better understand what makes great content – and thus great content marketing. 

 

"The excitement and build up to the final reveal at Inspire grew year on year - Partners eagerly visiting our stand or visiting our website to get their hands on a copy of the Report and find out their position. Now you won't have to wait. Not only can you find out your score but you'll see how that compares to your peers and competitors."

Barnaby Ellis, Head of Creative

Stay competitive and ahead of the curve 

In our current climate, it’s more important than ever before to strategically plan your marketing output. To do this, you need a clear overview of your own strengths and weaknesses – alongside those of competitors in your field. By benchmarking yourself against competitors and accessing our data-driven insights, you’ll be able to track your marketing progress and ultimately improve it. We can help you to stay ahead of the curve and realise your full potential. 


Microsoft Inspire 2020 Satya Nadella highlights

To follow on from our blog about Gavriella Schuster’s opening keynote speech, this post will provide a quick round-up of the topics discussed at Inspire 2020 by Satya Nadella.

Satya Nadella, the CEO of Microsoft, presented a half-hour keynote address at Inspire 2020, the virtual event, before making another appearance in an interview with Microsoft Channel Chief Gavriella Schuster.

Here we will cover the highlights of his address, including:

  • Microsoft’s approach to the COVID-19 pandemic
  • How the partner network will navigate response and recovery
  • The value in Microsoft Teams for remote collaboration
  • The growing need for end-to-end security solutions

"We've been confronted by something unprecedented"

At Inspire 2020, Satya Nadella opened his keynote speech by celebrating the diversity of “our community of partners [and] global sales team.” He paid tribute to every business function, from sales and marketing to finance and operations – thanking them for all their contributions to Microsoft’s ecosystem and its customers.

He reflected upon how we, on a global scale, have been “confronted by something unprecedented” with regards to the COVID-19 pandemic and systemic issues of racial injustice and inequity in society. These issues, he stated, require a global response.

Nadella went on to commend the partner network, who he said have shown leadership amid such challenges – helping customers to become more resilient during this time of acute crisis.

“You’ve acted as digital first responders to the first responders, supporting those on the front lines of this pandemic, from healthcare to education to public sector, to critical manufacturing in grocery and retail.”

He continued to explain that, as we navigate the response, recovery and reimagine phases, we all have a collective opportunity and responsibility to define what comes next.

“It won’t be business as usual”

Nadella told his virtual audience how important it was to develop an acute sense of what should be rebuilt, and what needs reimagining. He also stated that the pandemic had accelerated a shift to the cloud – with 89% of CIO’s claiming they would hasten their public cloud investments. This figure, he went on, was at 54% prior to the pandemic.

The Microsoft Partner Network, Nadella explained, can build more successful businesses across fast growing areas like Teams, security and Azure.

“For Microsoft to do well, you all as partners have to do well. That’s ingrained in our business model...that’s why I always talk about us being a partner led company.”

“The hub of teamwork in Microsoft 365”

A key tenet of Nadella’s message at Inspire this year focused on Microsoft Teams. He outlined new and forthcoming updates for the app, including the Together Mode, due to launch this month. This new functionality, he explained, uses AI to digitally place participants in a shared background – making users feel as though they are sitting in the same room while reducing background distractions and making it easier to pick up on non-verbal cues often missed on video call.

“Our research shows that the brain exerts less effort when participating in a meeting using the Together Mode, compared to the standard grid view.”

“Businesses of all sizes depend on partners to provide critical security and compliance”

Nadella highlighted how Microsoft is helping customers protect sensitive information and meet compliance requirements. He referenced the new Endpoint Data Loss Prevention in Microsoft 365 which helps businesses to identify and protect information and data across all endpoints.

He discussed how security is a strategic priority for every organisation and that the shift to remote work only increases the need for an integrated zero trust security architecture that reduces complexity and cost.

“We’re the only company that offers integrated end-to-end capabilities across security compliance as well as identity powered by cloud intelligence.”

Nadella explained that Microsoft received eight trillion threat signals each day, and that COVID-19 has made the situation much more acute. Cybercriminals, he said, have exploited the fear and vulnerability created by the pandemic to scam people and organisations for personal information.

It's up to the partner network, he continued, to provide the end-to-end security solutions that are so crucial and essential for business across all industries.

"Microsoft is innovating to address customer needs across the cloud and edge”

Nadella turned to Azure and pointed to its AI and responsible machine-learning capabilities, which can help customers better understand, control and protect data and models. He referenced the multiple functionalities of Azure that make AI accessible and allow companies of all sizes to automate solutions and improve productivity.

“We are the only cloud that extends to the edge, from Azure edge zones for 5G to Azure Sphere for secure IoT – and we’re removing barriers for anyone who wants to migrate to the cloud by addressing their data sovereignty and regulatory needs.”

He concluded this point by highlighting how Microsoft are using such technology to make a positive impact in the world – encouraged by the “enormous potential for partners to have a local impact that ultimately has a profound global impact.”

Inspired by our Inspire 2020 Satya Nadella roundup?

Nadella’s key takeaways shine a positive light on the work being done by the Microsoft Partner Network. He highlighted the need for continual growth, innovation and the importance of staying connected so that communities around the world can build business resilience in these trying times.

Everyday innovation, from COVID-19 symptom checking bots to remote assistance working, has helped businesses, services and communities round the world adapt faster than ever to business continuity and resilience.

We learn about exciting developments in the Microsoft Partner Network each year at Inspire. With these insights, we help companies to realise their ambitions and achieve more through their digital marketing efforts. If you’d like to improve your marketing, drop us a line today.


Inspire 2020: The future of remote work takes centre stage

Like much of what’s happened this year, Inspire 2020 turned out a little differently from what we originally expected. Since 2018, the annual event has taken place in Las Vegas. This year, however, it took place in our homes, transmitted via laptop screens, phones and other portable devices. It was perhaps fitting therefore that the theme of this year’s conference was the future of remote work – and how Microsoft is supporting businesses in their remote working journey.

In this blog, we take a look through some of the key takeaways from the Inspire 2020 conference and consider how that will affect the direction of travel for the Microsoft Partner Network over the next year.

The rise of Microsoft Teams

No conversation about the future of remote work could be complete without a mention of Microsoft Teams. Before 2020, Microsoft Teams was already one of the most popular pieces of Microsoft software. Since the global lockdown, however, it’s only risen in popularity, with companies now relying on the software as a vital part of their business continuity plans.

In his keynote speech, Nadella acknowledged the significant rise in the popularity of the software, giving examples of businesses as diverse as a Miami based florist, L’Oreal, and the University of Texas now relying on it to keep going during the pandemic. The latter of this group have moved around 13,000 classes online since the going into lockdown.

Nadella also announced several new features to Teams, including ‘together mode’. This feature uses AI to digitally recreate the impression of being in a shared space with colleagues, reducing background distractions and making it easier for people to communicate. At a time when, for many, physical collaboration is impossible, Teams is working to bring people closer together.

Focus on: The Power Platform

We’ve heard plenty about how Microsoft Teams and similar software has helped countless businesses keep going during the pandemic. But it’s not the only Microsoft technology that’s featured prominently in the Inspire chatter over the last few weeks. The Power Platform, and in particular PowerApps, has enabled businesses everywhere to transfer more complicated processes into the remote working world.

Much of enabling remote work involves installing the right videoconferencing software and scheduling the right meetings. But not everything is quite this simple, as Nadella outlined when discussing the case of T-Mobile. After having been designated an essential service, they realized they’d need a way to share information about which employees were willing to work and where.

PowerApps: the unsung hero
Within 48 hours, PowerApps allowed the mobile communications company to build an app that encouraged employees to give information about their availability, location and willingness to work. This meant that the company had the information to complete this complicated re-allocation of staff, allowing the maximum number of employees to stay working, and enabling business continuity for T-Mobile.

All over the world, PowerApps is allowing companies to solve complex problems that would have otherwise made remote working either difficult or impossible. One of the vital takeaways of the Inspire 2020 conference is the emphasis that Microsoft is placing on those unsung heroes like PowerApps that have helped keep businesses afloat during this time.

The future of security and compliance

Earlier this year, companies were forced to facilitate remote working in the space of just a few short weeks. That means security, access and compliance has been top of every IT or network managers’ list of concerns ever since. As remote working is almost certain to be a fixture of working for the foreseeable future, this year’s Inspire conference featured a renewed focus on how companies can enable this safely. As Nadella said:

“The shift to remote working only increases the need for an integrated zero trust security architecture that reduces both the cost as well as complexity”.

Relying on people to remember information or maintain best practices is an inherently risky way of staying secure, which is why it’s so much more effective to build a security system that doesn’t require this. Using AI-powered risk-based, and multi-factor authentication, technology companies can start to build a truly secure IT system.

Planning for the future of remote work

For some time, enabling better mobility and remote work has been consistently discussed as vital trends in the partner network and wider technology world. The events of 2020 haven’t forced a drastic change in direction but they have provided a fresh stimulus, meaning the need for change is now more important than ever.

It’s clear that for Microsoft the future of remote work lies in supporting as many businesses as possible through their transition to a new way of working. And for partners, there is clearly vast business potential in helping transmit this ambition and direction directly to the customers that it will benefit.

If you need help communicating your message and direction to your customers, get in touch. We help technology providers of all shapes and sizes realise their ambitions.