Our latest podcast – Should Microsoft buy Box?

Box recently received a $500 million investment from private equity firm KKR. Some industry experts are optimistic about the deal, seeing it as a way for the company to regain control by giving it some cash to make some moves. But Box’s stock price plummeted after the news.

 

In this podcast, we ask tech experts Chris Pyle (President, MessageOps) and Sharon Sumner (Microsoft MVP) whether Microsoft should buy Box in the context of its continued investment in Teams, OneDrive and SharePoint. We ask whether Box could bring any additional value to Microsoft’s enterprise cloud offering, and whether an acquisition by Microsoft is realistic or merely speculative.

 

Audio

 

Video


Taking the lead with data-driven paid media

In 2020, the entire world was affected by the COVID-19 pandemic. It forced organisations of all kinds to rethink everything from long term strategies to day-to-day operations. It also meant that sporting events across the world were either cancelled or rearranged to comply with COVID-safe necessities. Such was the case for the world’s most famous cycling race, the Tour de France.

With the race postponed until the end of August, and fans curtailed from attending in person, official technology provider to the race, NTT Ltd., were challenged with helping Amaury Sport Organisation (A.S.O.) create a fan-focused event that prioritised a remote experience. And consequently, it forced Fifty Five and Five to rethink our paid media strategy for the race’s official technology partner.


Microsoft Partner Top 50 Movers and Shakers: SEO Leaders

And just like that, another month passes us by. As summers go, it’s been a damp one. To awaken us from our damp stupor then, let’s shake things up with a slightly different look at this month’s Microsoft Partner Top 50 Movers and Shakers: the SEO Leaders.

We use a number of factors to determine the standings of our Top 50 – from content quality to social engagement. It all adds up to give a better understanding of how successful a company’s approach to marketing is. One of the key metrics taken into account is search engine optimisation (SEO). Everything that helps your website rank more highly on search engines is included in here.

But what makes for a good SEO performance? How do you boost your rankings? And is SEO worth it? We spoke to some of the partners with the best SEO scores in the Top 50 to find out.

 

How QorusDocs built their SEO foundation

QorusDocs is a proposal management software company, intent on streamlining the proposal process for businesses around the world. They’re currently in a solid 22nd place in our Top 50 and have the second highest SEO score of any of the partners.

We spoke to Jennifer Tomlinson, EVP of Marketing at QorusDocs and asked for the best search engine optimisation techniques. She responded:

“I’m a big believer in SEO and PPC in general, so we invested in a specialized performance marketing function that helps us navigate the ever-changing rules.”

Qorus rebranded to QorusDocs in April 2021. The company domain had always been Qorusdocs.com, so making the move to a standardised name and domain helped solidify the brand. This meant building a new website that is kept to current navigation and UX best practices.

“This really helped us set a new foundation for growth in SEO and with our PPC efforts…standardising on brand really helps everything function better.”

Jennifer emphasised the importance of taking a holistic approach, not just focussing on traffic or conversion rates on the website, but the number of conversations and conversions across all digital and social advertising.

“We closely monitor our SEO reports and advertising data to optimise, not just for great traffic but also for valuable conversions… This is how we gauge whether we are doing a good job each month with our investment in these areas.”

 

Consistency is key for LS Retail

LS Retail currently sit 41st in the Top 50 rankings, and with a solid 81.1 score in SEO, they’re in the higher echelons when it comes to search engine optimisation techniques. We reached out to Eloise Freygang, CMO at LS Retail to hear how they are improving their search performance and driving leads:

“During the past years, we have consistently worked on our website, with beautiful webpages and a clean, effective user experience that is easily discoverable in search. Also, we have put a lot of effort into driving traffic to our website, and the results are mostly due to the quality of the content that we produce.”

As Eloise also mentions, it isn’t possible to build a brand’s trust and credibility overnight. In the world of SEO, just like in real life, building a solid base of reliability takes time and effort, there aren’t any shortcuts.

“We have been steadily increasing organic traffic thanks to improvements and optimisation techniques applied to our own website, and other initiatives to improve our site's popularity, relevance, trustworthiness and authority”

This improvement in SEO also goes hand in hand with PPC. LS Retail continues to steadily increase paid search year after year, with a large effort going into creating and optimizing campaigns to increase lead generation. Eloise also spoke about the importance of content SEO:

“Content marketing is a cornerstone of our SEO efforts. We focus on quality and value rather than quantity, but we still produce and release a steady amount of new content in the form of blogs, product videos, white papers, customer stories and videos, web pages, and campaigns with third party thought leaders.”

Beyond this, social media marketing has proved to be an invaluable tool in LS Retail’s growth, reach, and brand recognition strategy. Paid campaigns on LinkedIn and Facebook have been key to some of the impressive results they’ve seen.

 

How Chorus stay ahead with SEO

Chorus are also at the head of the course when it comes to SEO. Lisa Treasure, Head of Marketing, talks us through their approach and what benefits the team has seen as a result of their search engine optimisation techniques.

“SEO is a significant component of our digital marketing strategy. A few key ways we ensure good SEO performance is to focus on great content, continuous optimisation and technical SEO.”

Lisa and the team know that keyword research and the right meta titles and descriptions are all vital, but what it all boils down to is creating content that people find valuable and engaging.

“We focus on creating articles and webpages that answer our audience’s questions and link to relevant resources, which naturally leads to increased backlinks, conversions and a higher domain authority”

Although great content is a crucial to achieving good SEO, continual input and other ‘On-Page’ SEO work is still required. Lisa expressed the importance of technical SEO practices:

“We have a range of analytics and SEO tools in place (e.g. Google Analytics, Moz) to track performance and optimise pages, using SEO best practices such as optimised page titles and meta descriptions, compressed images with alt tags, and good internal/external linking”

Getting the basics right is crucial for any SEO expert. It’s important to continually check to make sure theses benchmarks are being met. This ensures that all the hard work you put into your content is worthwhile.

“We make sure we review and optimise areas such as our site structure, XML sitemap, site speed, mobile usability, and we crawl for errors and fix them so that our site remains optimised.”

 

Check out the Microsoft Partner Top 50 and see how you compare

How does your search engine performance compare to these SEO leaders? Need help making your pages rank more highly? Looking for a hand with SEO optimised content? Get in touch and we’ll see how we can help.

Keep checking our continuously updated Top 50 Microsoft Partners to see how you and other partners are doing. To be one of the top-ranking Microsoft partners our list, you just need a good plan of action – a thoughtful strategy, a fool-proof schedule, and the resources (i.e. people with the right skills) to carry it out consistently. If you need help with any of your digital marketing, get in contact and we’ll be happy to help.


How to write a value proposition: a guide for Microsoft Partners

For B2B technology companies, standing out from the crowd can be tricky. In an industry where every business is a “trusted partner”, where every team is overflowing with “seasoned professionals”, and positively dripping in “specialist expertise” – what can you say to differentiate your business? That’s the challenge of B2B technology marketing.

To communicate your value consistently in your marketing, you need a value proposition. Knowing how to write a value proposition for b2b business is critical: it details what you can offer customers that other businesses in your space can’t. Every business understands the value they offer customers, but potential customers often won’t take time to find out. The real challenge is being able to express your value proposition in a way that engages your audience.

 

What is a value proposition?

Simply put, a value proposition is a description of the value you deliver to customers – how you understand it and how it should be communicated. It isn’t a slogan, a positioning statement or a list of product features. It’s a comprehensive document that clearly defines how you help customers and what they can expect from investing in you, your product or your services.

 

Our approach at Fifty Five and Five

Fifty Five and Five is a full service digital marketing agency. We help technology companies grow their business, drive brand awareness and achieve their marketing goals. The importance of value propositions to our work cannot be understated – it forms the crux of everything we do and ensures our efforts are perfectly aligned with our clients’ ambitions.

Sometimes creating a value proposition is the primary reason we are brought on board by a customer. Other times it just forms the beginning of a long-term relationship and marketing strategy. Either way, we treat it with a great deal of respect – as getting it right will make all the difference for the work we do.

Our approach is unique and puts great emphasis on the initial planning and strategy stages. Albert Einstein was asked: “If you have one hour to solve a problem, how would you spend that hour?” He replied, “I would spend fifty five minutes defining the problem, and then I would need just five minutes to solve it.” What a guy!

We put the fifty five first in everything we do. We think, we plan, we strategise. We do our research and use data to complement our creativity. The fifty five is not about an amount of time, it’s about quality of thought. With the fifty five in place, the five, the execution, is set up to succeed. This is especially important when creating value propositions.

 

How to write a value proposition for b2b businesses

We’ve taken inspiration from the classic Five Ws and the H, and created our own set of questions that’ll help you home in on your target audience. Answering them will build the foundations of your value proposition.

 

1. Who?

Who is your audience?

Who are the people your product or service is trying to help? What is their industry and their business?

What are their problems?

What issues do they have, both generally and in relation to their industry? For example:

  • Do they experience problems with current technology set up?

 

2. What?

What do you do?

Try to condense your company blurb into one or two sentences. Only include the essentials.

What is your unique selling point?

What does your company do differently to others? It might be your technology, service, people, practice, cost… find your niche and explore it.

What value do you bring to the customer?

This obviously refers to your offering, but it’s also about the customer experience you provide. How are you exceeding the normal expectations of customers?

What are you running your business for?

You need to know the ultimate goal of your company. For instance, at Fifty Five and Five our goal is to help technology companies realise their ambitions.

 

3. How?

How can you solve the customer’s problems?

Solve the customer problems that you identified in question one. Again, this isn’t necessarily just about your product. It’s about the value you can provide another business. For example:

  • Minimise the cost and risk implications of a cloud migration.
  • Take a cybersecurity assessment to gain control over your company data and minimise the threat of cyberattacks.
  • Offer a friendly and professional service from start to finish.

 

4. Why?

Why should the customer choose you?

Show (don’t tell) the customer why they should choose you over your competition. Make sure to avoid product features – focus on the real-life benefits they can expect. Do you:

  • Make users’ day-to-day tasks easier, helping them relieve stress?
  • Improve employee productivity with collaboration tools?
  • Provide customers considerable return on investment?
  • Offer constant support and advice throughout the customer journey?

What is your product differentiation?

What does your software or service offer that others don’t? Does it have more processing power or a user-friendly interface?

 

Now put it all in a box

Literally. We’ve created a handy template for you to jot down your answers.

There are better ways of presenting value propositions. The final document should be dressed up a little and ideally presented in line with your branding. We use PowerPoint presentations to present value propositions for our clients. But for now… it’s important to get stuff neatly tied up on paper so that it is more palatable.

 

Who?
Who is your audience?
What are their problems?
What?
What do you do?
What is your unique selling point?
What value do you bring to the customer?
What are you running your business for?
How?
How can you solve the customer’s problems?
Why?
Why should the customer choose you?
What is your product differentiation?

 

Involve the whole organization

Value propositions can benefit from being tackled collaboratively – an interdepartmental workshop is a great way to brainstorm and identify what sets your company apart.

Your value proposition should not be a manifestation of the c-suite’s collective will. You should not eschew the viewpoints from employees who are much closer to your customers, products and services than the proverbial “suits” in the boardroom.

Of course, you don’t need the contribution of every single employee – that would be madness. But encouraging representatives from every department can be hugely beneficial. Working with account management, sales, customer success, IT and other areas of your business gives you the insights you need to do this.

 

Creating your value proposition

Now you know how to write a value proposition, or at least how we do it. And you have a template to guide you. You can also look at our case studies to see how we have worked with organizations to deliver a wide range of marketing projects including value proposition work. However, as mentioned above, all of our work begins with value propositions to some extent. Without a good value proposition, marketing efforts can only ever go so far. That’s why creating a value proposition for B2B business is so important.

 

Fifty Five and Five can help you find the best way to communicate your value proposition to current and future customers. For more information about the importance of value propositions, get in touch with us today.

 


The Microsoft Partner Top 50 Movers and Shakers for July

July was a busy month for us here at Fifty Five and Five. Microsoft blessed us with a whole host of exciting announcements at their annual partner conference, Inspire; the team began returning to the office as restrictions in England started to ease (we even added some new office plants); and we also welcomed a new Writer to the team.

The hustle and bustle never stops apparently – and we quite like it that way! So, it will come as no surprise to you that our all-digital Microsoft Partner Top 50 also saw some significant movement among partners in July’s scores on the doors. Shall we take a look?

 

July’s Top Movers and Shakers

We’ll start by highlighting some of the great work demonstrated by four Microsoft partners as they made some impressive gains in this month’s Top 50. Those partners are:

  • Aptify

Aptify made the biggest leap in July’s Top 50, moving up 76 places to rank #26 at the time of this blog post. Now that’s an accomplishment to be proud of. Great work, Aptify!

Founded in 1993, Aptify has years of experience providing powerful, flexible and comprehensive Association and Membership Management Software solutions globally.

  • Adatis

Similarly, Adatis made significant gains, moving up 72 places to rank #21 at the end of July –  just behind Aptify. Still, this level of growth a seriously impressive feat. A huge well done.

Adatis are a specialist Data Analytics Consultancy and trusted Microsoft partner, who help organisations unlock the power and value from their data to enable them to improve business performance, better serve and engage customers, empower employees, find efficiencies, and remain compliant.

  • Blue Horseshoe

Blue Horseshoe entered the Top 50 for the very first time at the end of June. Since then, they’ve consistently ranked in the top 45, ranking as high as #23 and now ranking around #30. Considering they’ve were ranking around #100 at the start of 2021, you can colour us impressed.

Blue Horseshoe empowers business transformation where it counts most. They help companies define and plan their enterprise strategy, connect and collaborate with business applications, and optimize and execute supply chain operations.

  • Concurrency

Again, Concurrency were ranking in the #100s at the start of 2021, and only entered Top 50 for the first time in May. They have since been climbing the ranks, and have now been ranking in the Top 30 since the start of July. Very solid work.

Founded in 1989, Concurrency is a business and technology professional services firm driving technology innovation and organizational change management.

 

Encore on a “culture of content contributors”

The aim of this blog series is to provide insight for Microsoft Partners to help them achieve marketing success. Encore have consistently demonstrated their marketing excellence in the Microsoft Partner Top 50 – so we spoke to their VP of Marketing, Natalie Armstrong, to find out the secret behind their top-notch content.

Hi Natalie. Congrats on shooting into the Top 15! Tell us – what is your secret weapon for such great quality content?

“We’ve created a culture of content contributors at Encore. All our team members feel a sense of responsibility to share their knowledge in their individual areas of expertise. The ongoing collaboration with our inhouse SMEs has enabled us to sustain such a high volume of relevant and high-quality blog content over the last 3+ years.”

Great stuff. How do you keep your content driving people back?

“As well as sourcing new content we also spend a considerable amount of effort reviewing and updating older popular pieces of content that drive conversions. In addition to prioritizing our time and energy on optimizing content and users page experiences we dedicate time and budget dollars on our marketing technology and using it to help drive results and dictate our next decisions.”

Thanks, Natalie!

 

Where do you rank?

That’s it for the July edition of our Top 50 Movers and Shakers blog. Bookmark our continuously updated Top 50 Microsoft Partners to see how you and other Microsoft partners rank in the month ahead. And hey – you could even feature in August’s post!

At Fifty Five and Five, we help technology companies grow their business, drive brand awareness and achieve their marketing goals. If you need help with your digital marketing, get in touch with the team today.


illustration cloud PC

What is a Cloud PC anyway, and what does it mean for Microsoft Partners?

This year’s Microsoft Inspire was a busy one. If you missed it, we rounded up the highlights to help you make sense of it all. Perhaps the most significant announcement to come from Inspire was Windows 365; Microsoft’s simplified cloud PC solution that echoes a new-found commitment to Windows development and innovation in the world of hybrid work. As such, we think Windows 365 warrants its own explainer piece for tech heads and Microsoft Partners who want to know more about the opportunities it brings to the table.

 

Windows in a hybrid world

When offices around the world were forced to close and employees suddenly found themselves working from home (including here at Fifty Five and Five), Windows 10 (and all operating systems for that matter) became a vital tool for all those needing to connect to with colleagues. The ongoing global chip shortage left many people to “make do and mend”, bringing their old PCs and tablets out of retirement and into a new era of remote working. So, what could Microsoft do to make sure people using Windows remained productive?

 

Enter: the cloud. Come on… did you expect anything else from the company that just announced ridiculous Azure growth? Windows 365 allows users to stream the full Windows desktop—including apps, data and personal settings—to almost any device. That means non-Windows devices like iPads, Android devices, Macs and Chromebooks can access the full Windows experience. In a world where Paul from Accounts needs to access SAGE from his son’s school-provided Chromebook (an unlikely scenario, but that’s not the point!), then he can certainly achieve that with Windows 365.

 

Whilst the tech is certainly nothing new (*cough* Citrix Workspace *cough*), Microsoft’s customers likely value remote desktop solutions as indispensable for employees now spending more time at home than in the office – perhaps evidenced by the fact that demand for Azure Virtual Desktop (AVD) exploded just as the pandemic hit. And that’s no surprise; virtual environments are easier to manage, more secure, and workplaces can provide access to corporate apps and services without sourcing and configuring a physical device (which, again, the chip shortage is making very difficult these days).

 

Azure Virtual Desktop versus Windows 365

“So Microsoft have TWO virtual desktop solutions?!” I hear you yell. It’s true – and so confusion here is justified. We’ll try to break it down for you.

 

Windows 365 is the new kid on the block, but deep down it’s based on the same technical infrastructure as AVD. You might think that they’re the same service, in that sense. But they’re not. The differences start to become clear when we look at the pricing models for each service.

 

AVD operates on a pay-as-you-go basis where clients are billed based on their Azure consumption. This provides customers with some flexibility in terms of paying only for what they use, but it also means that usage must be closely monitored to avoid unexpected costs.

 

Windows 365, on the other hand, is billed using a predictable per-user-per-month pricing model, with different SKUs available to meet various user needs. Simply put, AVD is optimized for flexibility, whereas Windows 365 is optimized for simplicity.

 

Digital transformation and the partner opportunity

Despite being built on the same tech as AVD, the partner story for Windows 365 is a little different to that of Azure Virtual Desktop. Because Windows 365 is a full-service offering, there is little for partners to tailor or “make their own” with Windows 365. That’s in contrast to AVD where partners like Citrix have created their own unique solutions.

 

But that’s not to say that there isn’t a partner opportunity with Windows 365. The last 16 months have seen companies embark on a period of intense digital transformation to support the remote working needs of employees. Microsoft have created a lot of buzz in for Windows 365, and partners could benefit from the free marketing that Microsoft is generating here.

 

Whilst Windows 365 is built for simplicity, it certainly isn’t the cheapest solution available. This is where the partner opportunity lies – you can ride the Virtual Desktop Infrastructure (VDI) wave by leveraging AVD and coming in at a price lower than competitors who are simply re-selling Windows 365. The benefit for partners is that they can, in essence, provide the same service as Windows 365 but at a more competitive price to customers.

 

Offering value to your customers

But if AVD isn’t your thing, Windows 365 can add value to your broader set of digital transformation or cloud migration solutions. Customers will make the most of Windows 365 (and AVD) due to access to Microsoft’s suite of market-leading productivity tools that come with it – including documents in OneDrive, emails in Outlook, and Microsoft Teams. Windows 365 could provide that extra value-add that helps your customers migrate fully to the cloud.

 

Fifty Five and Five have a rich history of working with Microsoft Partners to improve their messaging and ultimately drive leads. If you want to improve your value proposition in preparation for Windows 365, get in touch with the team today.


The financial argument for investing in social media

B2B tech companies often ask us our opinion on the value of investing the time and resources (read: money) in developing a social media strategy. We always tell them that social media is a lynchpin of a great inbound marketing approach. But we have sometimes struggled to articulate just how much of an investment is required to generate a specific return. Until now.

Access our free report to get in-depth and quality data on the value of social selling and how you can apply it to your organisation. For example, did you know:

Companies that use social media at least once a week achieved lead deals 1.6 times larger than those who posted at least every month? Among this high performing group, deals were worth an average $75,000 dollars.

 

Get access to many more key findings here.


Our favourite highlights from Microsoft Inspire 2021

Following in the footsteps of last year’s event, Microsoft kicked off Ignite 2021 as an online-only affair once again. Whilst our fingers are crossed that Inspire will return to some form of in-person event for 2022, that doesn’t mean we haven’t enjoyed participating in this year’s conference from the comfort of our homes, offices, and home offices.

 

In this blog post, we’re taking a look at some of the biggest highlights from Microsoft Inspire 2021.

 

Windows in the cloud – a new opportunity for Microsoft Partners

You may be familiar with Azure Virtual Desktop (formerly Windows Virtual Desktop) – Microsoft’s existing “PC in the cloud” technology. The remote desktop solution saw a significant increase in traffic from Microsoft’s enterprise customers throughout the course of the pandemic, serving as a means for employees to access their apps and files from (thin) client devices at home.

 

It’s therefore no surprise to see Microsoft expand upon Azure Virtual Desktop with a more complete solution for a broader range of customers with Windows 365.

 

Windows 365 “introduces a new way to experience Windows 10 or Windows 11 (when it’s available later this calendar year) for businesses of all sizes. Windows 365 takes the operating system to the Microsoft cloud, streaming the full Windows experience — apps, data and settings — to any device” describes Nick Parker, Microsoft’s Corporate Vice President of Global Partner Solutions.

 

And with Windows 365 comes a bunch of new opportunities for Microsoft’s partners. Systems integrators (SIs) and managed service providers (MSPs) can help organizations to make the most of their Windows estates, whilst independent software vendors (ISVs) can build and deliver apps in the cloud to support customers wherever they may work. Hardware partners can also integrate Windows 365 into their portfolio of services alongside feature-rich devices and secure hardware.

 

Windows 365 currently operates on the basis of streaming a full desktop environment to client devices, but it’s not difficult to imagine a future whereby individual apps can be streamed to thin clients instead. That would make it much easier for legacy win32 apps to run on Macs, Android devices, Chromebooks, and maybe even iOS devices if Apple plays ball. Regardless, it’s clear that Microsoft sees remote desktop solutions as an important feature for customers looking to mobilize employees.

 

A fairer commercial marketplace

Speaking of Apple, you may have heard about that snafu between Epic Games and Apple regarding the App Store’s 70/30 revenue split. Well, amidst all that public tension between the two conglomerates, Microsoft revised its own consumer app store policy by decreasing its revenue cut for paid listings. And now that same approach is being applied to Microsoft’s commercial marketplace, which includes the Azure Marketplace and Microsoft AppSource.

 

For all transactable offers in the commercial marketplace, Microsoft will be dropping its industry-standard cut from 20% down to 3% starting this month.

 

It’s a big (and very welcome) change which Microsoft hopes will enable them to do more business with partners in the future. It comes as part of Microsoft’s wider company strategy to do right by developers and make Microsoft platforms the best place to offer apps and services. It makes a lot of sense, and we’re sure many Microsoft partners will be happy to hear this news.

 

Viva updates

We’ve talked previously about Microsoft Viva and its promise to deliver a better online experience for employees. For Microsoft partners, the opportunity to integrate their services with Viva is perhaps one of the most unique aspects of the platform (we’re all up for more Headspace!)

 

At this year’s Inspire, Microsoft gave partners an update on the platform’s status, including new integrations with services such as Workday and Qualtrics, as well as the promise that more APIs will roll out for partners later in the year.

 

Specifically, new Viva Connections APIs will enable partners to integrate with the Viva Connections dashboard, enabling greater discoverability of services within the Viva itself. And Viva Learning APIs will allow learning providers to integrate their content into Teams, Office, and other Microsoft 365 endpoints.

 

Microsoft launched Viva earlier this year, but its plan has always been to expand the platform with additional functionality throughout 2021. This Inspire announcement reinforces that roadmap, and we should expect to see more changes as the hybrid revolution takes off.

 

New partner tools

Last year’s Ignite saw the introduction of Microsoft 365 Lighthouse in private preview – a new tool enabling IT partners to onboard, monitor and manage Microsoft 365 customers from one place. This year, Microsoft is announcing the public preview of Microsoft 365 Lighthouse, available to MSP partners serving SMBs using Microsoft 365 Business Premium.

 

But that’s not all. Project Orland is a new experience for cloud solution providers (CSPs) which enables Microsoft-powered customer insights designed to improve account management. Using actionable guidance, Microsoft anticipates that CSPs will be able to build more effective Customer Lifestyle Management practices “to better acquire, retain, and grow your Microsoft 365 customers”. Launching in private preview, Project Orland will use data models built by Microsoft Data Scientists to surface relevant actions for CSPs to take.

 

Each of these tools are intended to help partners identify new growth and profitability opportunities – further proof that Microsoft sees their partners as a valuable piece of the puzzle when it comes to Microsoft software.

 

Investing in partners for the hybrid future

Microsoft’s Nick Parker described how the company will be investing "more in partners across the company than ever before" during the fiscal year of 2022. In addition to the big Ignite highlights, those investments include new go-to-market and technical benefits such as ISV App License Management, discounted dev environments, and substantially reduced revenue sharing, all of which will enable partners to grow their businesses through unique solutions and rapid scaling with Microsoft. Curated training, one-on-one consultations and marketing resources will also help partners scale their solutions and become titans in the Microsoft partner network.

 

Substance to support the pledge

This year’s Inspire made it clear that Microsoft’s partners will remain an invaluable asset to the company long into the post-Covid work environment. Companies can sometimes fall into the trap of making empty promises or underdelivering on their word, but in this case, we’re glad to see the substance to support their pledge.

 

Each year at Microsoft Inspire, we discover more about the partner network and empower companies to achieve more through their digital marketing strategies. If you want to improve your marketing, get in touch with the team at Fifty Five and Five today.


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Meh.

How embarrassing! We want anything we send out into the world to delight and excite. But maybe we haven't sent you quite what you're looking for. You can check out all of our recent content here. And see some of the companies we've had great success with here. If any of our content or case studies sparks an idea for your next marketing campaign, give us a shout here. and we'll be glad to help you achieve your ambitions.