sharegate case study

Sharegate Marketing with a fresh and unique voice

Sharegate’s solutions have helped thousands of organisations worldwide update their business IT thanks to expert migration, auditing and security management. They drive leads through a strong content and blogging strategy, where they combine thought leadership and ‘how to’ guides with more technically complicated articles. Their content marketing has a lot of personality behind it and they needed an agency to help maintain their consistent output without sacrificing their unique voice.

A clear focus

Since 2014, we have collaborated frequently with Sharegate to develop a consistent number of blogs each month covering the varied services they provide to customers. We also concentrate on making sure the content is fun, engaging and informative – whether it is a thought leadership piece, an advice column, or an in-depth technical article targeted at fellow developers.

Over the years we have established a strong relationship with Sharegate and their product and IT specialists, helping us fully understand what they do to deliver value for their customers. We use that knowledge and experience to create expert content marketing that will engage and enlighten their audience.

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Cato Networks Case Study

Cato Networks A creative approach to the eBook format

Cato Networks provides organizations with a cloud-based and secure global SD-WAN. Cato delivers an integrated networking and security platform that securely connects all enterprise locations, people, and data. The Cato Cloud cuts MPLS costs, improves performance between global locations, eliminates branch appliances, provides secure Internet access everywhere, and seamlessly integrates mobile users and cloud datacenters into the WAN.

EA guide for choosing the right cloud provider

Cato Networks wanted to provide their customers with a useful guide that helps readers decide which of the three major cloud platforms – AWS, Azure and Google – is right for their business. The obvious choice was a feature-by-feature comparison table. However, this approach has its limits – the features of cloud providers will naturally keep on evolving, meaning a comparison table would date very quickly. Another drawback is that long lists of feature comparisons can be hard to digest and a turn-off for readers. Finally, such a comparison table had been produced before by other providers. An alternative was needed.

Cato engaged with Fifty Five and Five to develop a concept which would help customers compare cloud providers, offering more value than a standard comparison table. Rather than purely looking at feature lists, we outlined the three most important factors which affect the choice of a cloud provider. We then ranked each of the vendors against these factors.

More value for the audience

The eBook was well received and was downloaded many times. By focusing more attention on the reader's needs, the eBook provided much greater value, providing a concrete measure against which they could compare vendors and then decide which was right for them. Ultimately, this led readers to see Cato Networks as a reliable, practical and informed brand, increasing the chances that those readers would come back to Cato for more help further down the line.

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Content and Code Case Study

Content and Code A marketing strategy that aligns with Microsoft.

Microsoft experts and a trusted partner

Having won or been a finalist for Microsoft’s coveted Partner of the Year award for the last 9 years, Content and Code have been at the forefront of championing Microsoft technologies for the past decade. Founded 14 years ago, they boast a deep understanding of SharePoint, Office 365 and the entire Microsoft landscape to enhance their professional services.

Content and Code Case Study

An agency that understands the audience

When we first spoke to Tim, founder of Content and Code, he was looking for an agency to take some copywriting off his hands. As our relationship has progressed, we have broadened our offering to include a wider variety of services.

The work we have done for Content and Code has covered a number of specific sectors:

    • Construction
    • Healthcare
    • Finance and banking

Working closely alongside Content and Code, Fifty Five and Five now provide full digital marketing services. From initial generation of content ideas to SEO and social sharing, we are there every step of the way to ensure content is fresh and always geared towards the right audience.

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CPS case study

CPS A cutting-edge web presence for a leading partner.

A leading Microsoft Gold Partner

Founded in 1995, CPS pride themselves on using integrated, joined-up solutions to help businesses the world over, earning them a coveted Microsoft Partner of the Year Award for 2016. As one of the leading Microsoft Partners, they know that an attractive and user-friendly website is of the utmost importance… yet it remained an area of need. A modern website overhaul – involving re-design, content and SEO – provided CPS with a slick and unified home for their services to mirror the core values of the company.

CPS case study

Design, build, content & SEO

CPS asked us to help them revamp their web presence to better reflect their updated brand. A modern overhaul met the company’s desire for a more content-focused approach to marketing: with revamped landing pages, interactivity, blogs and social sharing. As well as handling the design, information architecture and build work, we also provided CPS with fresh content to fill these new pages. Furthermore, we optimised all content for specific SEO keywords to enhance the visibility of the CPS website.

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Rencore Case Study

Rencore In depth content, SEO and marketing services.

Putting clarity at the core

Aiming to bring transparency to the SharePoint and Office 365 development process, Rencore’s dedication to optimising Microsoft’s two biggest platforms is reflected in their name. Stemming from the Swedish word “ren” – standing for clarity and clearness – and the English “core”, Rencore is home to internationally recognised developers, Microsoft MVPs and MCMs.

Rencore Case Study

Content and SEO

We work with Rencore on their website and blog SEO requirements, deploying a wide range of techniques focused on pushing great content up search engine rankings. The results speak for themselves, and we have been able to get Rencore’s website and blog articles ranking highly on Google for targeted keywords.

We employ classic SEO techniques, such as optimising content for keywords, using titles and images appropriately and ensuring content style, length and language meet optimal search engine requirements. We also help to push content towards community influencers, using social networks and relationship building techniques to promote the organic sharing of content.

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Metalogix case study

Metalogix Informative and engaging copywriting in a range of formats.

Defining the future of Microsoft SharePoint and Office 365

At just 15 years old, Metalogix has already stated their case as one of the leading voices in cloud collaboration. A business that continues to evolve as quickly as the technology they specialise in, Metalogix were looking for a new content campaign to inform audiences of the new and varied services they offer. Fifty Five and Five’s fully-fledged content offering ensured that message was broadcast to as many people as possible.

Bringing insights and clarity to complex subjects

We work regularly with Metalogix to provide a wealth of content in the form of whitepapers, eBooks and blogs. A lot of our work focuses on the complexities of maintaining availability, performance and security of content across enterprise systems.

Working closely with teams and stakeholders, we have built a clear understanding of the business challenges (and solutions) Metalogix are focused on. From detailing synopses to signing off finished work, we are able to support the team responsively and flexibly.

A range of content

Providing Metalogix with the full content spectrum, we create colloquial and friendly blog posts alongside longer form Whitepapers and eBooks. Our copywriting team have forged strong relationships with Metalogix' product specialists to gain in-depth knowledge around their tools and to keep up to date on all their latest tools and features.

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Infragistics Creating a raft of engaging content and copy.

A veteran in the field of user experience

With over 25 years’ experience in user experience (UX) and user interface (UI) best practice, Infragistics have cemented their place as a worldwide leader in the enterprise software design space. With their own dedicated tools for rapid prototyping, self-service business intelligence and a mobile SharePoint, Infragistics support developers to build powerful, engaging and dynamic tools.

Business blogs, technical blogs, eBooks and whitepapers

We work with Infragistics across a number of content marketing projects. Through content for blogs, whitepapers and eBooks, we cover all manner of business, technical, and thought leadership subjects for both digital and print distribution.

Infragistics were looking for an agency that could offer them a wealth of technical expertise in the software developer tools and enterprise mobility space. Our team is unique in this respect, able to write with real clarity and understanding about Infragistics’ products and services.

We have worked on projects that show how Infragistics' tools can be used in a diverse range of sectors:

  • Construction
  • Banking and Finance
  • Education and Training

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Program Framework case study

Program Framework Intelligent copy alongside a modern website.

A PPM process and solutions leader

A specialist PPM consultancy and Microsoft gold partner, Program Framework offers a mixture of consultancy and technology services covering project and portfolio management and transformational change. Specialising in Microsoft Project Online, Project Server, Office 365 and SharePoint, they are extremely well equipped to provide companies with pragmatic and comprehensive project management.

Program Framework case study

From information architecture to readable copy and SEO

We began our relationship with Program Framework by developing a new information architecture and sitemap for their website. We then went on to develop suitable copy for the rest of the site, making tweaks to evolve the SEO quality of the site.

Not only did we work closely with Program Framework's marketing team, but we also collaborated with their external graphic design agency. We ensured page templates worked with the new look and feel and that our copy flowed correctly. Program Framework now benefit from a modern and engaging website. Pages successfully communicate technical subjects in a clear manner and are easy to navigate and explore.

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