Smartsites A microsite with a unique look and feel

bluesource is a multi-award-winning, globally trusted IT consultancy on a mission to remove IT complexity and help organisations across every industry leverage the best technologies and drive innovation.

Standing out in a crowded market

bluesource were looking for help to create a microsite to promote its workplace intranet solution, SmartSites. For bluesource, SmartSites represented something completely different to any of its other offerings. They wanted something unique in terms of look and feel. Therefore, the SmartSites microsite had to have its own identity and brand, but also it needed to stand out in what is a competitive market.

bluesource sought us out for the project because we had worked together before. They knew our competencies and were confident they were in safe hands.

How the process worked

At the outset of the project, we began by sitting down with the bluesource team and assessing how best to market the new product. From these initial duscussions we developed the SmartSites site map, which outlined what pages would be needed and how they would connect to provide a seamless user experience. This was followed by the design concept to determine the look and feel of the site.

When this was complete and signed off by bluesource, our Web Design and Build team built the site, creating it in WordPress so that bluesource would have full control of the site after it had gone live. With WordPress, bluesource have the ability to update the site when they need to. On top of this, we provide ongoing support and technical maintenance on request. Finally, we wrote the copy for the site, applying messaging that had been developed from bluesource’s pre-existing literature.


bluesource case study

bluesource A services brochure that is as engaging as it is informative.

bluesource are a globally trusted business IT consultancy whose main objective is to help customers unlock their potential through technology; maximising business productivity via digital transformation and cloud computing.

Business services brochure design

bluesource’s list of services are numerous and varied. They required an engaging and visually appealing overview of the services they provide—something that could be given to prospective customers at a conference and as a downloadable piece of marketing for their brand explaining in detail the value they create. Before working with us, bluesource were struggling to unify the story of their brand in a simple and coherent way.

Telling an appealing story

To help bluesource broadcast their message to a wide range of potential clients we put together a high-end, A5 folding brochure that elegantly compiled all the business-critical services they provide. We worked closely with the relevant stakeholders to understand bluesource’s vision. This allowed us to produce content and design that brought together their numerous services into a single, engaging narrative.

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harmon.ie case study

harmon.ie Providing a range of marketing services.

Masters of email productivity

Over 1.5 million licensed enterprise users from thousands of companies count on harmon.ie to increase their adoption and return on investments in SharePoint, Office 365 and other Microsoft collaboration products. Whether it’s Email Management, Records Management or Knowledge Retention, harmon.ie are determined to make email – perhaps the most instrumental part of our working lives – all about the user.

Expertise across Office 365 and SharePoint products

We work regularly with harmon.ie to provide a range of original content. Well received both internally and externally, this content is used as part of the company’s marketing campaigns and strategies. The overall aim of our work is to further develop harmon.ie’s reputation as SharePoint and Microsoft experts.

Our writers at Fifty Five and Five are experts in Microsoft products, so we are able to write with real authority about topics that others find difficult to communicate. We are extremely well-versed in subjects like SharePoint, Outlook and Office 365, something harmon.ie appreciated as they required a deep understanding of the subject matter to communicate to their audiences.

We help harmon.ie in a numbers of areas:

  • Blog content
  • Social media engagement
  • Campaign planning
  • eBooks
  • Reports

A breadth of work

Focusing on content creation, Fifty Five and Five have worked closely with harmon.ie to ensure we are consistently expressing their business solutions in an accurate and appealing manner. Remaining up to date on the latest product changes and enhancements, we see content through from generation to SEO and social sharing.

harmon.ie case study

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Nintex case study

Nintex Content creation for the leading workflow brand

Nintex is the recognized global leader in workflow and content automation technology. The company’s easy to use technology solutions support the efficient management of processes at thousands of enterprise organisations worldwide, allowing users to tackle anything from basic business functions like document approval to sophisticated company-wide and even intra-company processes. Nintex solutions allow information workers to quickly and easily build on-prem to cloud-based workflows in a few clicks as no coding is required.

Engaging content that drives traffic

Nintex wanted to build market awareness and drive more traffic to its website, www.nintex.com, through content marketing. However, to produce the kind of consistent, high quality content which would lead to an uptick in traffic, time on site and, ultimately, leads, Nintex knew this would require a lot of time and dedication from internal staff.

The initial engagement with Fifty Five and Five was to produce a couple of blogs and a whitepaper. Over time, this relationship has evolved. Today, we are a strategic communications partner for Nintex who produces weekly blog posts, as well as regular in-depth whitepapers, design work, eBooks and interactive blogs.

Besides content relating to the Nintex Workflow platform, we have also interviewed senior staff at the business to produce thought leadership articles on topics as diverse as the future workplace and guidance on new regulations. We have also interviewed independent experts on how workflow automation could be applied in different industries for the Nintex blog.

Nintex case study

Goals achieved

Nintex's goal with its content marketing campaign was to generate more market awareness and boost traffic to its website. The initial targets have been surpassed. After just a few months of working with Fifty Five and Five, sessions on the Nintex blog had doubled on the previous year, bounce rates had dropped significantly and users heading to Nintex's main website from the blog had grown by 50%.

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proserveit case study

ProServeIT Helping a leading Microsoft Partner stand out online

ProServeIT is a multi-award-winning Microsoft Canada Gold Partner and Citrix Partner. Offering managed services, customer software development, IT service desk, and technology consulting services, they were one of the first Canadian companies to spearhead cloud computing and they have migrated over 200,000 users to the cloud.

ProServeIT had won a steady stream of work via referral. However, they wanted to gain more work organically through their website, and so turned to Fifty Five and Five to help develop a consistent SEO strategy that would help them reach new audiences and win more leads.

A close partnership for successful SEO

Our SEO experts worked closely with ProServeIT's in-house marketing team to help develop an SEO strategy that would help them achieve their goals. We have developed a close relationship where we regularly provide advice and guidance on changes and improvements ProServeIT can make, as well as carrying out optimisation of their website.

ProserveIT case study

Success with SEO is about long term, incremental improvement. Every month, we carry out regular work on ProServeIT's website to help shift individual pages, and the website as a whole, up the search rankings for their target keywords. We also produce a detailed monthly report where ProServeIT can monitor the work we have been doing and the results of that work. This report includes:

  • Data on search traffic
  • An update on unique users
  • Reviewing time spent on the website and user journeys
  • Checking keyword rankings
  • Monitoring leads

We also provide additional advice and guidance for ProServeIT's marketing team, keeping them up to date in latest SEO trends and updates.

A steady rise in traffic, time spent on page and leads

Success with organic SEO is something of a 'long game', yet the results of Fifty Five and Five's work with ProServeIT demonstrate how much impact a consistent strategy can have. For instance, one metric our reports cover is unique website users. 10 months after beginning our engagement with ProServeIT, the number of unique monthly users increased by 58%.

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prosymmetry case study

ProSymmetry A sleek and modern website for a leading ISV.

A cool vendor for 2016

ProSymmetry are the people behind Tempus Resource, a resource management tool that helps Project Managers model their project data. Identified as a ‘Cool Vendor’ by analyst Gartner, ProSymmetry enables companies of any size to make data-driven resource decisions.

prosymmetry case study

Web, social campaigns and content

We began working with ProSymmetry to modernise their website, and our relationship has developed to the point that we provide them with the ‘full works’ of our digital marketing offering. Since we upgraded their website, we now maintain it and keep it fresh with regular blogging and SEO management. We also help them tell their story with high value content in the form of whitepapers and eBooks, along with lead nurturing email and social campaigns. Our monthly reports and site performance analysis mean they can see the impact of the work we're doing.

ProSymmetry target the niche field of Resource Management, so they needed an agency that can understand the complexities of this specialism, and produce content that feels authoritative and relevant for a very specific audience. We know how to speak to that audience in a way that engages them and our marketing has helped grow traffic to ProSymmetry's website and the number of leads acquired through their digital channels.

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the information lab case study

The Information Lab Email newsletters, case studies and social media

The Information Lab help organisations make sense of the data they collect. They are Europe’s biggest reseller of Tableau, the leading data analytics tool, and they support customers right through the process of provisioning licenses to roll out and training. They also founded The Data School, one of the UK's most competitive and innovative graduate schemes which trains new data analytics experts and places them in exciting companies.

Emails which make a difference

The team wanted to produce consistent email marketing for both The Data School and The Information Lab which would engage their existing mailing list and also grow their reach. Finding the time to consistently write emails with new angles and interesting stories was proving to be a challenge, as was the requirement to design unique emails that still kept to a central theme. The Information Lab turned to Fifty Five and Five.

We have now been working with The Information Lab for almost three years and have developed a fantastic relationship with the company. Through regular calls with senior team members, we help set the direction, tone and topics to be covered in the emails, choosing stories their subscribers find interesting, crafting clickable subject lines and designing eye-catching images.

Through working with Fifty Five and Five, the Information Lab's email list has grown consistently month to month. Their news, special offers and events reach thousands of people, helping build relationships with customers and spread awareness of how the company can help their target audience. The Data School emails, in particular, have boosted the profile of the school—both among potential students and among clients, who often go on to hire data school graduates.

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Consort.it case study

Consort.it Design, content and print services.

Consort.it are a consortium of likeminded IT businesses based in the UK that share resources and expertise to enhance the services they can provide their customers. They are a collection of the leading professional IT service providers in their region; their objective is to be considered thought leaders in their industry while helping their customers advance their businesses via digital transformation.

A quarterly thought leadership magazine

Business Talk is a business quarterly offering thought leadership and important insights into current and future business trends produced by Consort.it. While the magazine had proved a useful marketing tool, each member company in the Consort.it group wanted to offer more in-depth information to their audience with an updated design, with each company able to publish their own unique version of each issue. They entrusted Fifty Five and Five to help them do so.

At Fifty Five and Five, we set about the project by developing a wireframe design of the magazine, coupled with a specific theme for each quarter (topics have included distance working, data analytics and data protection). Each issue contains several original, researched-based articles along with fully designed infographics and other design visuals.

In addition to the editorial theme, each member of Consort.it receives their own customised version of the magazine which includes an interview with one of their team members and a design which matches their individual company branding.

The content is then printed and shipped to customers and clients of each Consort.it member.

Consort.it case study

Reaching a wider audience

The makeup of Consort.it means that their marketing targets are varied and any material must be customised for each member of the consortium. Each edition needed to contain an individual message that spoke to that company’s customers while also aligning with the overall message of the group. The refresh and updating of Business Talk has driven leads to the Consort members via both traditional and digital channels and proved a valuable way of starting conversations with potential customers.

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sharegate case study

Sharegate Marketing with a fresh and unique voice

Sharegate’s solutions have helped thousands of organisations worldwide update their business IT thanks to expert migration, auditing and security management. They drive leads through a strong content and blogging strategy, where they combine thought leadership and ‘how to’ guides with more technically complicated articles. Their content marketing has a lot of personality behind it and they needed an agency to help maintain their consistent output without sacrificing their unique voice.

A clear focus

Since 2014, we have collaborated frequently with Sharegate to develop a consistent number of blogs each month covering the varied services they provide to customers. We also concentrate on making sure the content is fun, engaging and informative – whether it is a thought leadership piece, an advice column, or an in-depth technical article targeted at fellow developers.

Over the years we have established a strong relationship with Sharegate and their product and IT specialists, helping us fully understand what they do to deliver value for their customers. We use that knowledge and experience to create expert content marketing that will engage and enlighten their audience.

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Cato Networks Case Study

Cato Networks A creative approach to the eBook format

Cato Networks provides organizations with a cloud-based and secure global SD-WAN. Cato delivers an integrated networking and security platform that securely connects all enterprise locations, people, and data. The Cato Cloud cuts MPLS costs, improves performance between global locations, eliminates branch appliances, provides secure Internet access everywhere, and seamlessly integrates mobile users and cloud datacenters into the WAN.

EA guide for choosing the right cloud provider

Cato Networks wanted to provide their customers with a useful guide that helps readers decide which of the three major cloud platforms – AWS, Azure and Google – is right for their business. The obvious choice was a feature-by-feature comparison table. However, this approach has its limits – the features of cloud providers will naturally keep on evolving, meaning a comparison table would date very quickly. Another drawback is that long lists of feature comparisons can be hard to digest and a turn-off for readers. Finally, such a comparison table had been produced before by other providers. An alternative was needed.

Cato engaged with Fifty Five and Five to develop a concept which would help customers compare cloud providers, offering more value than a standard comparison table. Rather than purely looking at feature lists, we outlined the three most important factors which affect the choice of a cloud provider. We then ranked each of the vendors against these factors.

More value for the audience

The eBook was well received and was downloaded many times. By focusing more attention on the reader's needs, the eBook provided much greater value, providing a concrete measure against which they could compare vendors and then decide which was right for them. Ultimately, this led readers to see Cato Networks as a reliable, practical and informed brand, increasing the chances that those readers would come back to Cato for more help further down the line.

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