Dimension Data case study

Dimension Data Content strategy and promotion

Dimension Data are a global Information Technology Services firm headquartered in South Africa. With a global annual revenue over $7.5 billion, they help their customers do great things in the digital age. Dimension Data bring together the world’s best technology to help clients grow, compete and serve their customers better wherever they are in the world. The company is especially well known for its use of technology to aid in the conservation of rhinos, and for their support role in the Tour de France.

Expert PPC campaign management

Dimension Data run multiple marketing campaigns each year around their research reports and thought leadership whitepapers. They were looking for a partner to help with strategy and promotion of that content and so engaged with Fifty Five and Five to support the management and execution of their digital media strategies - on the likes of Google AdWords, LinkedIn, Twitter, Facebook and YouTube.

We now work closely with the Group marketing team at Dimension Data at the planning stages of each campaign, advising on the best channels for promoting their content. We actively manage a raft of paid media campaigns for them, allocating budget, monitoring impressions and clicks, as well as writing copy and designing creative assets.

For each campaign, we provide in depth reports to give them a transparent view of how the budget is being spent and the impact the campaign is having. We are proactive, reallocating spend and rewriting ads on different platforms to ensure the greatest success for each campaign. We make use of our close relationship with Twitter, Google, LinkedIn and Facebook, and can pick up the phone to their reps to resolve any issues and queries.

Our relationship with Dimension Data saves them a significant amount of time when it comes to planning, running and monitoring their campaigns. Our expertise in paid media means their spend is allocated in the most effective way, and we have helped them achieve or exceed their targets for clicks and downloads for all the campaigns we have worked on with them.

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proserveit case study

ProServeIT Helping a leading Microsoft Partner stand out online

ProServeIT is a multi-award-winning Microsoft Canada Gold Partner and Citrix Partner. Offering managed services, customer software development, IT service desk, and technology consulting services, they were one of the first Canadian companies to spearhead cloud computing and they have migrated over 200,000 users to the cloud.

ProServeIT had won a steady stream of work via referral. However, they wanted to gain more work organically through their website, and so turned to Fifty Five and Five to help develop a consistent SEO strategy that would help them reach new audiences and win more leads.

A close partnership for successful SEO

Our SEO experts worked closely with ProServeIT's in-house marketing team to help develop an SEO strategy that would help them achieve their goals. We have developed a close relationship where we regularly provide advice and guidance on changes and improvements ProServeIT can make, as well as carrying out optimisation of their website.

ProserveIT case study

Success with SEO is about long term, incremental improvement. Every month, we carry out regular work on ProServeIT's website to help shift individual pages, and the website as a whole, up the search rankings for their target keywords. We also produce a detailed monthly report where ProServeIT can monitor the work we have been doing and the results of that work. This report includes:

  • Data on search traffic
  • An update on unique users
  • Reviewing time spent on the website and user journeys
  • Checking keyword rankings
  • Monitoring leads

We also provide additional advice and guidance for ProServeIT's marketing team, keeping them up to date in latest SEO trends and updates.

A steady rise in traffic, time spent on page and leads

Success with organic SEO is something of a 'long game', yet the results of Fifty Five and Five's work with ProServeIT demonstrate how much impact a consistent strategy can have. For instance, one metric our reports cover is unique website users. 10 months after beginning our engagement with ProServeIT, the number of unique monthly users increased by 58%.

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prosymmetry case study

ProSymmetry A sleek and modern website for a leading ISV.

A cool vendor for 2016

ProSymmetry are the people behind Tempus Resource, a resource management tool that helps Project Managers model their project data. Identified as a ‘Cool Vendor’ by analyst Gartner, ProSymmetry enables companies of any size to make data-driven resource decisions.

prosymmetry case study

Web, social campaigns and content

We began working with ProSymmetry to modernise their website, and our relationship has developed to the point that we provide them with the ‘full works’ of our digital marketing offering. Since we upgraded their website, we now maintain it and keep it fresh with regular blogging and SEO management. We also help them tell their story with high value content in the form of whitepapers and eBooks, along with lead nurturing email and social campaigns. Our monthly reports and site performance analysis mean they can see the impact of the work we're doing.

ProSymmetry target the niche field of Resource Management, so they needed an agency that can understand the complexities of this specialism, and produce content that feels authoritative and relevant for a very specific audience. We know how to speak to that audience in a way that engages them and our marketing has helped grow traffic to ProSymmetry's website and the number of leads acquired through their digital channels.

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Content and Code Case Study

Content and Code A marketing strategy that aligns with Microsoft.

Microsoft experts and a trusted partner

Having won or been a finalist for Microsoft’s coveted Partner of the Year award for the last 9 years, Content and Code have been at the forefront of championing Microsoft technologies for the past decade. Founded 14 years ago, they boast a deep understanding of SharePoint, Office 365 and the entire Microsoft landscape to enhance their professional services.

Content and Code Case Study

An agency that understands the audience

When we first spoke to Tim, founder of Content and Code, he was looking for an agency to take some copywriting off his hands. As our relationship has progressed, we have broadened our offering to include a wider variety of services.

The work we have done for Content and Code has covered a number of specific sectors:

    • Construction
    • Healthcare
    • Finance and banking

Working closely alongside Content and Code, Fifty Five and Five now provide full digital marketing services. From initial generation of content ideas to SEO and social sharing, we are there every step of the way to ensure content is fresh and always geared towards the right audience.

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CPS case study

CPS A cutting-edge web presence for a leading partner.

A leading Microsoft Gold Partner

Founded in 1995, CPS pride themselves on using integrated, joined-up solutions to help businesses the world over, earning them a coveted Microsoft Partner of the Year Award for 2016. As one of the leading Microsoft Partners, they know that an attractive and user-friendly website is of the utmost importance… yet it remained an area of need. A modern website overhaul – involving re-design, content and SEO – provided CPS with a slick and unified home for their services to mirror the core values of the company.

CPS case study

Design, build, content & SEO

CPS asked us to help them revamp their web presence to better reflect their updated brand. A modern overhaul met the company’s desire for a more content-focused approach to marketing: with revamped landing pages, interactivity, blogs and social sharing. As well as handling the design, information architecture and build work, we also provided CPS with fresh content to fill these new pages. Furthermore, we optimised all content for specific SEO keywords to enhance the visibility of the CPS website.

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Rencore Case Study

Rencore In depth content, SEO and marketing services.

Putting clarity at the core

Aiming to bring transparency to the SharePoint and Office 365 development process, Rencore’s dedication to optimising Microsoft’s two biggest platforms is reflected in their name. Stemming from the Swedish word “ren” – standing for clarity and clearness – and the English “core”, Rencore is home to internationally recognised developers, Microsoft MVPs and MCMs.

Rencore Case Study

Content and SEO

We work with Rencore on their website and blog SEO requirements, deploying a wide range of techniques focused on pushing great content up search engine rankings. The results speak for themselves, and we have been able to get Rencore’s website and blog articles ranking highly on Google for targeted keywords.

We employ classic SEO techniques, such as optimising content for keywords, using titles and images appropriately and ensuring content style, length and language meet optimal search engine requirements. We also help to push content towards community influencers, using social networks and relationship building techniques to promote the organic sharing of content.

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