CloudShare and Fifty Five and Five partner to create compelling content
26/10/2021
PRESS RELEASE
London, UK
CloudShare and Fifty Five and Five partner to create compelling content
CloudShare has chosen London-based digital marketing agency Fifty Five and Five to deliver a wide range of ongoing monthly SEO content. This is not the first time Fifty Five and Five and CloudShare have worked together, but the return marks a strengthening of the relationship between the two organisations.
CloudShare is a business acceleration platform that allows software organizations to drive better customer acquisition and retention by creating engaging hands-on software experiences at all points of the customer journey, including virtual demos, POCs, and training environments. Headquartered in San Francisco, with R&D in Tel Aviv and offices worldwide, as well as data centres in the US, EMEA and APAC, CloudShare are a team of experts with decades of experience serving leading software organisations such as Palo Alto Networks, Atlassian, Salesforce, ForgeRock, and Motorola, while empowering hundreds of thousands of users worldwide.
CloudShare have long realised that the world of work – and software – has changed, and that many vital processes we have previously only performed in person can, and should, now be conducted remotely. In fact, in many cases, with the right virtual technology, remote experiences can be faster, cheaper, more convenient, and perhaps most importantly, more engaging.
Fifty Five and Five are delighted to play a vital role in helping CloudShare spread their message of engaging software experiences in a world where continuity, hybrid working and communication are vital to organisations of all sizes.
Naomi Stol Zamir, Head of Marketing Communications at CloudShare, says of the partnership:
“We’re delighted to partner with Fifty Five and Five to help us with consistently brilliant content that really captures the message we want to get across to our customers: the most crucial aspect of training, sales enablement, or, in fact, any area of business growth is providing great experiences for your customers. And we’re looking forward to a great experience with our new marketing agency.”
About Fifty Five and Five
Fifty Five and Five is a full service digital and content marketing agency based in London. The agency’s goal is to help B2B technology companies communicate more effectively, reach new audiences and realise their ambitions. Their services include SEO, social media management, web design and build, email marketing/automation, analytics, marketing strategy, PPC, video, design and more. The agency is also known for its annual Top 50 Inbound Marketing Excellence report, which ranks the marketing efforts of Microsoft Partners. The Top 50 has now moved online and the ranking list is updated weekly, using our own proprietary benchmarking tool. The site helps B2B technology companies track and improve their digital marketing.
Email: hello@fiftyfiveandfive.com
Phone: +44 20 3743 7897
Taking the lead with data-driven paid media
In 2020, the entire world was affected by the COVID-19 pandemic. It forced organisations of all kinds to rethink everything from long term strategies to day-to-day operations. It also meant that sporting events across the world were either cancelled or rearranged to comply with COVID-safe necessities. Such was the case for the world’s most famous cycling race, the Tour de France.
With the race postponed until the end of August, and fans curtailed from attending in person, official technology provider to the race, NTT Ltd., were challenged with helping Amaury Sport Organisation (A.S.O.) create a fan-focused event that prioritised a remote experience. And consequently, it forced Fifty Five and Five to rethink our paid media strategy for the race’s official technology partner.
Video marketing services
Tell your story in the most engaging way. Our video marketing services allow you to present your brand in the most compelling and memorable way. Video marketing is more powerful now than ever, and your customers expect to be able to learn about you via slick, professional, and informative video content.
Whether it's a tutorial explaining a new product, a clever animation or a weekly video blog, our exceptional video marketing services produce high quality content that attracts, educates and inspires your audiences.
Our video marketing services have been used by some of the leading tech companies worldwide - including Microsoft. Our knowledge of the B2B technology sector means we understand your tools and services, and we also know how to convey that information to your specific target audience.
How our B2B video marketing services help you
Your potential customers are expecting an array of modern formats to learn about you from. Stand out from the competition, reach new audiences and better engage existing customers with tailored video and animation. We make your ambitions possible.
Stand out with exceptional videos
Tell your story with confidence and clarity. When we work with you, we help you create content which fits your brand, your personality and speaks to your audience in the most effective way.
Customers expect high quality, professional videos - our team have the equipment, the experience and the software to produce industry-standard video marketing materials.
We can film you at your office or at your preferred location, our expert writers and designers help you with scripts and interviews and our animation team are unparalelled when it comes to making your brand come alive.
For a taste of our video marketing services and in-house animation expertise, watch our Maya promo video here.
Got a project?
We'd love to help you develop your video content, get in touch by filling out the form below. Contact us today to tell us about the video marketing project you want to work on.
B2B email marketing
Don't be just another boring tech company pumping out a bland monthly update. Make your B2B email marketing campaigns count with amazing design, scintillating copy and links your readers are compelled to click.
Our B2B email marketing service helps you connect with a wider audience than traditional media marketing, strengthening relationships for a fraction of the cost. We work with you across the breadth of your email marketing campaigns, from targeting the right audience through to A/B testing and audience segmentation to email design, copy, and distribution. We also use the most advanced analytical tools to bring precise metrics like open & click rates to draw insight on email performance and continuously improve the service.
Your B2B email marketing strategy ultimately needs to generate leads. We work with you to make that happen.
The impact of B2B email marketing
Working with us, you’ll receive advice, guidance and support on how to create the perfect email campaign (recurring or one-off) for your company. From addressing the right points of emphasis to matching the design to your brand, we can work with you to generate memorable and actionable email campaigns.
We've helped leading B2B technology companies like The Information Lab and ProSymmetry create compelling B2B email marketing campaigns which nurture customers and generate new business - read our case studies to see how we provide digital marketing to B2B tech companies like yours.
Looking for B2B email marketing tips? Read our expert blogs!
Effective email needs dedication
Creating monthly, or even weekly email campaigns can take up considerable time. Talk to us today about B2B email marketing to see how we can help.
Got a project?
We'd love to help you create compelling email campaigns. Get in touch by filling out the form, or if you prefer, send an email direct to hello@fiftyfiveandfive.com and we'll get back to you.
B2B SEO services for tech companies
Confused about which keywords are right for your website? Worried about your domain authority? Need help finding the right kinds of keywords which will lead to increased website traffic? Our B2B SEO services (search engine optimisation) keep you one step ahead of the curve to ensure that your Google search engine ranking is competitive and helps you rise up the results page.
With our B2B SEO services, we help you define and execute strategies to target specific keywords and optimise content and websites. We employ the full range of B2B SEO services from keyword research to backlink strategy, site maintenance to site improvement. All to help you build brand authority, brand exposure and rank above competitors.
B2B SEO services: the benefits for your business
Our team of friendly and highly experienced B2B SEO experts work closely with you to improve the quality of your site, boost your ranking and drive more traffic to your site. By working with us, you tap into our expertise of boosting the search rankings for countless Microsoft Partners. We are able to optimise your website, as well as tapping into our extensive contacts with editors and respected industry publications to improve your backlink scores.
Whether you're brand new to SEO and need support from experts, or have experience of optimising your website and just need help tweaking your pages, we work in collaboration with you to fit around your requirements.
We have proven experience with industry leaders like Dimension Data and Rencore. Read our case studies to learn how we work with clients like you.
Ready to rank? Contact us today
If you aim to appear on page one across the major search engines for your target keywords, work with Fifty Five and Five to make it happen. Get in touch with us by using the form below, or if you prefer, by sending an email to hello@fiftyfiveandfive.com. We look forward to hearing from you!
B2B website design and build
Great B2B website development entices visitors to learn more about your business, find out about your services and encourages them to make contact.
We draw on our years of design experience to build custom websites for technology companies that truly differentiate them from the crowd. We tailor each website to match each unique brand personality, with clever functional design and strategic B2B copy to give you and your customers the best introduction.
Whether you plan to create a whole new website or need simple guidance on optimising landing pages, our friendly web development team can work to all of your time-scales. So no matter the size and scope of your project, we work hand in hand with you to create the website you've always dreamt of.
B2B website development for technology companies
Your website is often the first touch point for new customers, which is why we pride ourselves on our talent for creating sleek, seamless user experiences. We also specialise in technical back-end functionality too making sure site speed, code integrity and search engine optimisation are all fit for the best.
We've worked with world renowned tech companies to help develop some fantastic, lead generating B2B websites. If you'd like to see the quality of work we produce first hand please visit Ravenswood or ProSymmetry's websites or, read our case studies to see how great web design can affect your entire business.
B2B website design that sets you apart
We use design to build engaging, inspiring websites that turn visitors into profitable leads. Get in touch with us by using the form below, or if you prefer, send us a message at hello@fiftyfiveandfive.com and we'll get back to you straight away!
Content and copywriting
Work with an amazing B2B technology copywriter to tell the world what you do with intelligent, deeply-researched content. Our in-house team of writers are all B2B technology experts - we understand enterprise technology better than any other marketing firm, and can help you present it in a way that convinces readers to get in touch with you.
You can offer the best products and services in the world, yet without powerful, compelling copy and content, your customers will never know.
A skilled B2B technology copywriter makes your content convert
Content is one of the few chances you get to share your view of the world with your customer base. Don’t waste that opportunity with rambling posts or boring company updates.
Working with a Fifty Five and Five B2B technology copywriter, you’ll receive bespoke content that adds value for your customers. We build a compelling story arc for all our clients to make sure their blogs, whitepapers and social content is unique. Our goal is to make you stand out from the competition as thought leaders in the B2B technology space.
Copywriting is about sales: ultimately, all the content we create is aimed at encouraging your ideal buyers to get in touch with your sales team.
Read our case studies to learn how we've helped with technology marketing and content creation for leading B2B tech companies like Sharegate and Nintex which generates a LOT of leads and increases sales.
Create content that keeps people coming back
Great content should influence and inspire. Talk to a Fifty Five and Five B2B technology copywriter today about creating content that will help you start conversations with customers.
Got a project?
We'd love to help you develop your content, get in touch by filling out the form, or if you prefer, sending an email to hello@fiftyfiveandfive.com. We look forward to hearing from you!
PPC Management Services for B2B tech
When you work with a PPC marketing agency, you need to work with partners who understand your sector and your customers. We provide PPC management services that focus exclusively on the B2B enterprise technology space. This means we have the insight to create ads that are relevant to business tech buyers, and we know where to place them to have the biggest impact for your ad budget.
When pay per click is done well, you can expect a rapid growth in brand exposure. However, poorly written ads or ineffective targeting can mean ads are shown to the wrong people and your money is wasted. Working closely with you, our team of PPC experts can devise a campaign which will hit your targets within your budget.
We have a good relationship with Google, LinkedIn, Twitter, Facebook and other advertising platforms, and our proactive data-driven approach leads to high click-through rates, conversions and quality leads. We provide regular reporting as part of our services so that clients can see the results for themselves.
PPC management services from the experts
PPC is ultimately about bringing leads to your business. By building an intelligent strategy and drawing on years of experience at the cutting edge of PPC, we advise you on the best places for your ads. Our aim is to exceed industry averages for exposure and increase the chances of customers clicking and, ultimately, spending money with you.
Many leading enterprise tech companies, such as Dimension Data and ProServeIT depend on us as their PPC marketing agency - find out how we've helped companies like yours with PPC in our case studies pages.
Looking for advice on PPC strategy? Read our expert PPC blogs and our PPC campaign reporting template today!
Boost your click-through rate
Make your advertising budget work harder. We help you design the most effective ads which lead to conversions. Talk to us about your goals today.
Got a project?
We'd love to help you with PPC, get in touch by filling out the form, or if you prefer, sending an email to hello@fiftyfiveandfive.com. Looking forward to hearing from you!
B2B social media marketing
B2B social media marketing should be one of the essential pillars of your digital marketing strategy. With a predicted 3 billion social media users worldwide by 2021, the digital world is more social than ever. Platforms like Facebook and Twitter started with the consumer in mind, but have quickly expanded to the enterprise, creating huge potential for businesses.
We manage accounts on all the major social platforms - such as Facebook, Twitter and LinkedIn - to increase your reach, boost your brand's recognition and build a targeted audience with a real interest in what you do.
B2B social media marketing with a real impact
It's increasingly difficult to find private individuals who aren't on social media, and the same is becoming true for businesses. Technology companies need to find a voice on social media which is both memorable and unique. B2B social media marketing content is very different to B2C, and your strategy, and the kind of content you post needs to mirror this.
Working with us, you get access to highly experienced B2B social media marketing experts and the level of social media management that fits you. We can take part or full control of your social accounts, posting as frequently as you wish, and building your number of followers to gain greater influence.
Fifty Five and Five work on social media marketing for leading tech companies like harmon.ie and The Information Lab - read our case studies to learn how we work with tech companies like yours.
Social media, managed
Social media offers a constant level of communication that is changing the way businesses interact with customers and clients. We can help grow your audience of potential customers, and keep social conversations going with them around the clock, in all geographies.
Ready to grow your audience?
We'd love to help you improve your reach on social media. Get in touch by filling out the form below, or send us an email direct to hello@fiftyfiveandfive.com and we'll get back to you fast.
Graphic design services
Make your brand remarkable with our graphic design services. We are a London based marketing agency specialising in graphic design. Our in-house design team work closely with Microsoft Partners and B2B technology companies to create outstanding images, content formatting, branding and much, much more.
We combine graphic design with web functionality to provide you with measurable results, that could dramatically streamline your customers buying journey.
Whether you aim to make your whitepapers look and feel authoritative, design a new logo or create eye-catching images to support your blogs, our goal is to work closely with you to provide graphic design services which fit with your brand and company culture.
What we do
We take pride in the high quality we consistently produce for our clients, with expertise across a range of creative services including:
- Font-choice
- Logos
- Illustrations
- Infographics
- Brochures
- Exhibition stand design
- Print and digital magazines
- Whitepaper and eBook design
- Landing pages
- Stunning image choice
Graphic design services that suit your needs
We like to get inside the mind of our clients to solve their marketing problems. If you already have internal style guides, our highly experienced graphic designers can adapt to your individual style to ensure your designs are on-brand. Or, we can help you create a whole new style guide.
Take a look bat how we've helped the awesome B2B tech company, bluesource update their services brochure (case study here):
Work with a graphic design agency that understands technology
If you provide B2B tech products or services, you need a graphic design agency that understands your specific customer and their approach to purchasing technology services.
We work exclusively with B2B technology companies, meaning we know exactly what will impress your target audience and make you stand out on online, at trade shows and when you send out brochures and other direct marketing.
Read our graphic design case studies to learn how we've helped companies like yours stand out from the crowd in the B2B technology market.
Make your mark
Be remembered. Our graphic design team will ensure your customers see you as authoritative, professional and unique. Want to learn more about our graphic design services? Just complete the form below, or if you prefer, drop us an email at hello@fiftyfiveandfive.com. We look forward to hearing from you!