harmon.ie case study

harmon.ie Providing a range of marketing services.

Masters of email productivity

Over 1.5 million licensed enterprise users from thousands of companies count on harmon.ie to increase their adoption and return on investments in SharePoint, Office 365 and other Microsoft collaboration products. Whether it’s Email Management, Records Management or Knowledge Retention, harmon.ie are determined to make email – perhaps the most instrumental part of our working lives – all about the user.

Expertise across Office 365 and SharePoint products

We work regularly with harmon.ie to provide a range of original content. Well received both internally and externally, this content is used as part of the company’s marketing campaigns and strategies. The overall aim of our work is to further develop harmon.ie’s reputation as SharePoint and Microsoft experts.

Our writers at Fifty Five and Five are experts in Microsoft products, so we are able to write with real authority about topics that others find difficult to communicate. We are extremely well-versed in subjects like SharePoint, Outlook and Office 365, something harmon.ie appreciated as they required a deep understanding of the subject matter to communicate to their audiences.

We help harmon.ie in a numbers of areas:

  • Blog content
  • Social media engagement
  • Campaign planning
  • eBooks
  • Reports

A breadth of work

Focusing on content creation, Fifty Five and Five have worked closely with harmon.ie to ensure we are consistently expressing their business solutions in an accurate and appealing manner. Remaining up to date on the latest product changes and enhancements, we see content through from generation to SEO and social sharing.

harmon.ie case study

[edsanimate_start entry_animation_type= "tada" entry_delay= "0" entry_duration= "0.5" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "100" custom_css_class= ""]

Interested in learning more?

[mks_button size="large" title="Get in touch" style="squared" url="https://www.fiftyfiveandfive.com/contact-us/" target="_self" bg_color="#ffffff" txt_color="#20a1d6" icon="" icon_type="" nofollow="0"]

[edsanimate_end]


proserveit case study

ProServeIT Helping a leading Microsoft Partner stand out online

ProServeIT is a multi-award-winning Microsoft Canada Gold Partner and Citrix Partner. Offering managed services, customer software development, IT service desk, and technology consulting services, they were one of the first Canadian companies to spearhead cloud computing and they have migrated over 200,000 users to the cloud.

ProServeIT had won a steady stream of work via referral. However, they wanted to gain more work organically through their website, and so turned to Fifty Five and Five to help develop a consistent SEO strategy that would help them reach new audiences and win more leads.

A close partnership for successful SEO

Our SEO experts worked closely with ProServeIT's in-house marketing team to help develop an SEO strategy that would help them achieve their goals. We have developed a close relationship where we regularly provide advice and guidance on changes and improvements ProServeIT can make, as well as carrying out optimisation of their website.

ProserveIT case study

Success with SEO is about long term, incremental improvement. Every month, we carry out regular work on ProServeIT's website to help shift individual pages, and the website as a whole, up the search rankings for their target keywords. We also produce a detailed monthly report where ProServeIT can monitor the work we have been doing and the results of that work. This report includes:

  • Data on search traffic
  • An update on unique users
  • Reviewing time spent on the website and user journeys
  • Checking keyword rankings
  • Monitoring leads

We also provide additional advice and guidance for ProServeIT's marketing team, keeping them up to date in latest SEO trends and updates.

A steady rise in traffic, time spent on page and leads

Success with organic SEO is something of a 'long game', yet the results of Fifty Five and Five's work with ProServeIT demonstrate how much impact a consistent strategy can have. For instance, one metric our reports cover is unique website users. 10 months after beginning our engagement with ProServeIT, the number of unique monthly users increased by 58%.

[edsanimate_start entry_animation_type= "tada" entry_delay= "0" entry_duration= "0.5" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "100" custom_css_class= ""]

Interested in learning more?

[mks_button size="large" title="Get in touch" style="squared" url="https://www.fiftyfiveandfive.com/contact-us/" target="_self" bg_color="#ffffff" txt_color="#20a1d6" icon="" icon_type="" nofollow="0"]

[edsanimate_end]


prosymmetry case study

ProSymmetry A sleek and modern website for a leading ISV.

A cool vendor for 2016

ProSymmetry are the people behind Tempus Resource, a resource management tool that helps Project Managers model their project data. Identified as a ‘Cool Vendor’ by analyst Gartner, ProSymmetry enables companies of any size to make data-driven resource decisions.

prosymmetry case study

Web, social campaigns and content

We began working with ProSymmetry to modernise their website, and our relationship has developed to the point that we provide them with the ‘full works’ of our digital marketing offering. Since we upgraded their website, we now maintain it and keep it fresh with regular blogging and SEO management. We also help them tell their story with high value content in the form of whitepapers and eBooks, along with lead nurturing email and social campaigns. Our monthly reports and site performance analysis mean they can see the impact of the work we're doing.

ProSymmetry target the niche field of Resource Management, so they needed an agency that can understand the complexities of this specialism, and produce content that feels authoritative and relevant for a very specific audience. We know how to speak to that audience in a way that engages them and our marketing has helped grow traffic to ProSymmetry's website and the number of leads acquired through their digital channels.

[edsanimate_start entry_animation_type= "tada" entry_delay= "0" entry_duration= "0.5" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "100" custom_css_class= ""]

Interested in learning more?

[mks_button size="large" title="Get in touch" style="squared" url="https://www.fiftyfiveandfive.com/contact-us/" target="_self" bg_color="#ffffff" txt_color="#20a1d6" icon="" icon_type="" nofollow="0"]

[edsanimate_end]


the information lab case study

The Information Lab Email newsletters, case studies and social media

The Information Lab help organisations make sense of the data they collect. They are Europe’s biggest reseller of Tableau, the leading data analytics tool, and they support customers right through the process of provisioning licenses to roll out and training. They also founded The Data School, one of the UK's most competitive and innovative graduate schemes which trains new data analytics experts and places them in exciting companies.

Emails which make a difference

The team wanted to produce consistent email marketing for both The Data School and The Information Lab which would engage their existing mailing list and also grow their reach. Finding the time to consistently write emails with new angles and interesting stories was proving to be a challenge, as was the requirement to design unique emails that still kept to a central theme. The Information Lab turned to Fifty Five and Five.

We have now been working with The Information Lab for almost three years and have developed a fantastic relationship with the company. Through regular calls with senior team members, we help set the direction, tone and topics to be covered in the emails, choosing stories their subscribers find interesting, crafting clickable subject lines and designing eye-catching images.

Through working with Fifty Five and Five, the Information Lab's email list has grown consistently month to month. Their news, special offers and events reach thousands of people, helping build relationships with customers and spread awareness of how the company can help their target audience. The Data School emails, in particular, have boosted the profile of the school—both among potential students and among clients, who often go on to hire data school graduates.

[edsanimate_start entry_animation_type= "tada" entry_delay= "0" entry_duration= "0.5" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "100" custom_css_class= ""]

Interested in learning more?

[mks_button size="large" title="Get in touch" style="squared" url="https://www.fiftyfiveandfive.com/contact-us/" target="_self" bg_color="#ffffff" txt_color="#20a1d6" icon="" icon_type="" nofollow="0"]

[edsanimate_end]


Content and Code Case Study

Content and Code A marketing strategy that aligns with Microsoft.

Microsoft experts and a trusted partner

Having won or been a finalist for Microsoft’s coveted Partner of the Year award for the last 9 years, Content and Code have been at the forefront of championing Microsoft technologies for the past decade. Founded 14 years ago, they boast a deep understanding of SharePoint, Office 365 and the entire Microsoft landscape to enhance their professional services.

Content and Code Case Study

An agency that understands the audience

When we first spoke to Tim, founder of Content and Code, he was looking for an agency to take some copywriting off his hands. As our relationship has progressed, we have broadened our offering to include a wider variety of services.

The work we have done for Content and Code has covered a number of specific sectors:

    • Construction
    • Healthcare
    • Finance and banking

Working closely alongside Content and Code, Fifty Five and Five now provide full digital marketing services. From initial generation of content ideas to SEO and social sharing, we are there every step of the way to ensure content is fresh and always geared towards the right audience.

[edsanimate_start entry_animation_type= "tada" entry_delay= "0" entry_duration= "0.5" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "100" custom_css_class= ""]

Interested in learning more?

[mks_button size="large" title="Get in touch" style="squared" url="https://www.fiftyfiveandfive.com/contact-us/" target="_self" bg_color="#ffffff" txt_color="#20a1d6" icon="" icon_type="" nofollow="0"]

[edsanimate_end]


Rencore Case Study

Rencore In depth content, SEO and marketing services.

Putting clarity at the core

Aiming to bring transparency to the SharePoint and Office 365 development process, Rencore’s dedication to optimising Microsoft’s two biggest platforms is reflected in their name. Stemming from the Swedish word “ren” – standing for clarity and clearness – and the English “core”, Rencore is home to internationally recognised developers, Microsoft MVPs and MCMs.

Rencore Case Study

Content and SEO

We work with Rencore on their website and blog SEO requirements, deploying a wide range of techniques focused on pushing great content up search engine rankings. The results speak for themselves, and we have been able to get Rencore’s website and blog articles ranking highly on Google for targeted keywords.

We employ classic SEO techniques, such as optimising content for keywords, using titles and images appropriately and ensuring content style, length and language meet optimal search engine requirements. We also help to push content towards community influencers, using social networks and relationship building techniques to promote the organic sharing of content.

[edsanimate_start entry_animation_type= "tada" entry_delay= "0" entry_duration= "0.5" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "100" custom_css_class= ""]

Interested in learning more?

[mks_button size="large" title="Get in touch" style="squared" url="https://www.fiftyfiveandfive.com/contact-us/" target="_self" bg_color="#ffffff" txt_color="#20a1d6" icon="" icon_type="" nofollow="0"]

[edsanimate_end]


Program Framework case study

Program Framework Intelligent copy alongside a modern website.

A PPM process and solutions leader

A specialist PPM consultancy and Microsoft gold partner, Program Framework offers a mixture of consultancy and technology services covering project and portfolio management and transformational change. Specialising in Microsoft Project Online, Project Server, Office 365 and SharePoint, they are extremely well equipped to provide companies with pragmatic and comprehensive project management.

Program Framework case study

From information architecture to readable copy and SEO

We began our relationship with Program Framework by developing a new information architecture and sitemap for their website. We then went on to develop suitable copy for the rest of the site, making tweaks to evolve the SEO quality of the site.

Not only did we work closely with Program Framework's marketing team, but we also collaborated with their external graphic design agency. We ensured page templates worked with the new look and feel and that our copy flowed correctly. Program Framework now benefit from a modern and engaging website. Pages successfully communicate technical subjects in a clear manner and are easy to navigate and explore.

[edsanimate_start entry_animation_type= "tada" entry_delay= "0" entry_duration= "0.5" entry_timing= "linear" exit_animation_type= "" exit_delay= "" exit_duration= "" exit_timing= "" animation_repeat= "1" keep= "yes" animate_on= "scroll" scroll_offset= "100" custom_css_class= ""]

Interested in learning more?

[mks_button size="large" title="Get in touch" style="squared" url="https://www.fiftyfiveandfive.com/contact-us/" target="_self" bg_color="#ffffff" txt_color="#20a1d6" icon="" icon_type="" nofollow="0"]

[edsanimate_end]