Consort.it are a consortium of likeminded IT businesses based in the UK that share resources and expertise to enhance the services they can provide their customers. They are a collection of the leading professional IT service providers in their region; their objective is to be considered thought leaders in their industry while helping their customers advance their businesses via digital transformation.
A quarterly thought leadership magazine
Business Talk is a business quarterly offering thought leadership and important insights into current and future business trends produced by Consort.it. While the magazine had proved a useful marketing tool, each member company in the Consort.it group wanted to offer more in-depth information to their audience with an updated design, with each company able to publish their own unique version of each issue. They entrusted Fifty Five and Five to help them do so.
At Fifty Five and Five, we set about the project by developing a wireframe design of the magazine, coupled with a specific theme for each quarter (topics have included distance working, data analytics and data protection). Each issue contains several original, researched-based articles along with fully designed infographics and other design visuals.
In addition to the editorial theme, each member of Consort.it receives their own customised version of the magazine which includes an interview with one of their team members and a design which matches their individual company branding.
The content is then printed and shipped to customers and clients of each Consort.it member.
Reaching a wider audience
The makeup of Consort.it means that their marketing targets are varied and any material must be customised for each member of the consortium. Each edition needed to contain an individual message that spoke to that company’s customers while also aligning with the overall message of the group. The refresh and updating of Business Talk has driven leads to the Consort members via both traditional and digital channels and proved a valuable way of starting conversations with potential customers.