Fifty Five and Five
Consort.it case study

Consort.it

Design, content and print services.

Consort.it are a consortium of likeminded IT businesses based in the UK that share resources and expertise to enhance the services they can provide their customers. They are a collection of the leading professional IT service providers in their region; their objective is to be considered thought leaders in their industry while helping their customers advance their businesses via digital transformation.

A quarterly thought leadership magazine

Business Talk is a business quarterly offering thought leadership and important insights into current and future business trends produced by Consort.it. While the magazine had proved a useful marketing tool, each member company in the Consort.it group wanted to offer more in-depth information to their audience with an updated design, with each company able to publish their own unique version of each issue. They entrusted Fifty Five and Five to help them do so.

At Fifty Five and Five, we set about the project by developing a wireframe design of the magazine, coupled with a specific theme for each quarter (topics have included distance working, data analytics and data protection). Each issue contains several original, researched-based articles along with fully designed infographics and other design visuals.

In addition to the editorial theme, each member of Consort.it receives their own customised version of the magazine which includes an interview with one of their team members and a design which matches their individual company branding.

The content is then printed and shipped to customers and clients of each Consort.it member.

Consort.it case study

Reaching a wider audience

The makeup of Consort.it means that their marketing targets are varied and any material must be customised for each member of the consortium. Each edition needed to contain an individual message that spoke to that company’s customers while also aligning with the overall message of the group. The refresh and updating of Business Talk has driven leads to the Consort members via both traditional and digital channels and proved a valuable way of starting conversations with potential customers.

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Company summary

Website
www.consort.it

Location
Preston, Lancashire

Company size
51-200 employees

“Fifty Five and Five were the perfect agency for our needs. They are big enough to be able to handle a large and complicated job like Business Talk, while also being able to offer a flexible approach. We felt in good hands from the start.”

- Lee Evans, Consort Chairman

What we’ve done for Consort