- Measuring your digital marketing with Maya
- Get an overview of how well your channels are doing and how to improve them
But it remains a comparatively new innovation. Over many years, traditional advertising evolved proven methods to track and compare results. Digital marketing hasn’t managed this.
What we need is a tool that works as an all-purpose how-to-kit that benchmarks digital marketing success.
Diagnose your website
Maya plugs the gap in digital marketing performance analysis that we know exists for all digital marketers. This isn’t just another analytics tool; it’s a full purpose digital marketing benchmarker.
Analytics platforms Google Analytics, Facebook Analytics and Twitter Analytics measure your success within their respective networks. But it’s still difficult to quantify the success of each individual part of a wider strategy – and even harder to determine how they all tie together.
Google Analytics, for example, tells you how many people have viewed your blog, but it has no interest in demonstrating how your wider social and SEO strategies influenced that number – and little advice on how to improve it.
Maya is different. Maya gives you the what, where and how of what’s good, what’s gone wrong, why this happens – and crucially, how to improve it.
Measuring your marketing with Maya
When you visit the website and input the relevant details, Maya runs an initial website diagnosis. Think of it like a full body health check for your blog, website, and social. Here are some of the main areas on which Maya gathers and processes information.
Blog and social engagement
Engagement: perhaps the statistic most fundamental to your digital marketing strategy. This is what everything else feeds into; the concrete number you seek to improve. What you want to know is how successful each blog, social post, and website is at driving traffic.
With Maya, you easily see what types of blogs and tweets perform best, how frequently you post, and where the traffic is coming from. How many people are commenting and retweeting your post? How many are following your links? What could these numbers be – what should they be, and how do you improve them? The answer is just a click away…
Content health and frequency
It’s all well and good knowing how to write good content – but how do you create a good content strategy. You need to plan an effective combination of different content types, knowing when, where and how often each of these should be posted.
Maya won’t just tell you how often you post – it’ll also tell you the optimal content schedule is for each platform, even establishing which time of the day is most optimal for engagement.
How many links are enough? Where do they need to be and where should they lead? Where should they come from? As we’ve mentioned before, an effective link strategy is an important part of getting traffic to your website and making it more navigable once they’ve arrived.
Anyone can tell you to ‘get links in your blog’. But what’s the right balance of internal vs. outbound links? Are you linking to the right sources? What’s the balance of backlinks to your website.
More importantly, what, where, and when do these different types of links appear on your website – and what should you do to improve it?
Mobile and desktop speed
This might seem something of a niche compared to other aspects of your SEO strategy – but Maya’s specialises in diagnosing even these most minute details. Everyone knows how frustrating it is to log onto a website and wait for it to load. Most don’t bother. If either your desktop or mobile speed is slow enough that you lose traffic– you should know.
Learning, tracking, improving
If this upfront diagnosis was all Maya achieved, it’d still be a pretty impressive tool. And if this is all you want from it, then all you need is an email address, a name and a URL to get started.
But the real value of Maya is not its ability tell you what’s wrong with your website; it’s in telling you how to improve. Those who want to get the most out of the tool don’t simply stop there – they sign up for an account, let Maya track their progress over time and record their improvements.
Getting a good overview of your website takes time. The best analyses don’t come from a frozen moment in time – they come from analysing the trends, spikes, and dips over an extended period.
Those that sign up for an account can also access an unparalleled library of informative content, which explains how to improve on each individual element of your content marketing strategy. Did we mention this is all still free?
The best part about the entire Maya process is the moment after plenty of hard work when you realize it’s paid off. Your website is healthy, your content is being read: the leads are flowing.
When that’s all happened, there’s nothing more satisfying than sitting in front of the evidence that links each improvement in that process to the ultimate result. You’ve done a good job: and here’s the proof.
The evidence that Maya provides has many benefits. If your team is scepticall about the potential that a strategy or investment could provide, you’ll have evidence that can help convince them. Get more investment and the information that’ll help you decide where to spend it.
If you clicked on this post thinking ‘what part of my digital marketing strategy can Maya improve’, we hope you’ve found your answer: all of it. The smallest improvement in your marketing could decide whether or not you generate your next lead. So why not make some big changes and see what the potential for improvement holds?