Fifty Five and Five
Dimension Data case study

Dimension Data

Content strategy and promotion

Dimension Data are a global Information Technology Services firm headquartered in South Africa. With a global annual revenue over $7.5 billion, they help their customers do great things in the digital age. Dimension Data bring together the world’s best technology to help clients grow, compete and serve their customers better wherever they are in the world. The company is especially well known for its use of technology to aid in the conservation of rhinos, and for their support role in the Tour de France.

Expert PPC campaign management

Dimension Data run multiple marketing campaigns each year around their research reports and thought leadership whitepapers. They were looking for a partner to help with strategy and promotion of that content and so engaged with Fifty Five and Five to support the management and execution of their digital media strategies – on the likes of Google AdWords, LinkedIn, Twitter, Facebook and YouTube.

We now work closely with the Group marketing team at Dimension Data at the planning stages of each campaign, advising on the best channels for promoting their content. We actively manage a raft of paid media campaigns for them, allocating budget, monitoring impressions and clicks, as well as writing copy and designing creative assets.

For each campaign, we provide in depth reports to give them a transparent view of how the budget is being spent and the impact the campaign is having. We are proactive, reallocating spend and rewriting ads on different platforms to ensure the greatest success for each campaign. We make use of our close relationship with Twitter, Google, LinkedIn and Facebook, and can pick up the phone to their reps to resolve any issues and queries.

Our relationship with Dimension Data saves them a significant amount of time when it comes to planning, running and monitoring their campaigns. Our expertise in paid media means their spend is allocated in the most effective way, and we have helped them achieve or exceed their targets for clicks and downloads for all the campaigns we have worked on with them.

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Company summary


Bryanston, Johannesburg

Company size
10,001+ employees

“Working with Fifty Five and Five means we have a partner we can trust to get the job done. They know the world of paid media inside out and we’re really happy with the work they produce”

- Georgia Hayward, Head of Campaign Planning and Delivery at Dimension Data

What we’ve done for Dimension Data