Fifty Five and Five work with Microsoft UK on new Surface partner campaigns
As part of their commitment to creating accessible technology in education, Microsoft UK enlisted the help of Fifty Five and Five across multiple partner campaigns – for products including Surface Hub for schools, Surface SE for Primary and Secondary and Surface SE for Higher Education.
These projects required a distinct understanding of the unique B2B education landscape in the UK, as well as some of the practicalities in the way students learn, and teachers teach in a post-COVID-19 classroom. It required a real team effort between our strategy team and creative departments, in order to build a winning strategy with truly valuable assets.
The team’s approach was centred around one goal – getting affordable, yet powerful, learning devices into the hands of students, despite funding difficulties for schools and universities in the UK. This was achieved through the 1:1 learning educational eBook for Primary and Secondary partners, and the Modern Campus campaign for Higher Education partners.
Rob Stacey from Microsoft UK said: “It has been great working with an agency that not only understands the market, but one that can create such a comprehensive strategy with truly useful insights. We’re pleased with the output we’ve seen from Fifty Five and Five and are looking forward to the next project.”
Founder of Fifty Five and Five, Chris Wright, said: “We are delighted to be continuing our relationship with Microsoft, which started 8 years ago. Working with Rob and the UK Surface team has really allowed us to be creative, and it has been exciting to see the relationship develop.”
About Fifty Five and Five
Fifty Five and Five is a full-service digital marketing agency based in London. The agency’s goal is to help technology companies communicate more effectively, reach new audiences, and realise their ambitions. Their services include content and SEO, social media management, web design and build, email marketing/automation, analytics, marketing strategy, PPC, video, design, and more. The agency is known for its teams of strategists, creators, and performance marketing experts who are dedicated to executing world class campaigns that make their clients stand out in often crowded marketplaces.