Fitts logo

Brand development and website design to support a growing company

Screen shot fitts website in computer

Company overview

FITTS delivers the full range of Microsoft Cloud Services, including professional services, managed services and their own range of applications.

The company has offices in London, UK and Nairobi, Kenya, one of the most important technology hubs in Africa. FITTS is a Microsoft Gold Partner and Ingram Micro Cloud Partner Award Winner.

Challenge

With FITTS’ rapid growth and establishing their new office in Kenya, they needed to retire their existing website and launch a new online presence that truly reflected their technology services,expertise and progression as a business. The website should develop their branding and would be key to generating sales leads in future digital marketing activities.

FITTS knew the importance of choosing an agency that understands their business and the technology landscape as well as having strong digital marketing capabilities. Fifty Five and Five was the perfect fit for their project.

Solution

First we conducted in-depth interviews with FITTS’ leadership team and performed analysis of their services and research into their target customers. Next, we worked with the company to formulate messaging that would resonate with this audience and instil a full sense of what makes FITTS different from the competition. Together, we ensured that the ‘FITTS difference’ came across in all website content and design choices and evolved their branding to fit the image they want to portray today.

Working closely with the Managing Director and the Head of Marketing, we developed four new ‘pillars’ of FITTS’ commitment to customers: T.I.M.E. This acronym stands for transforming customer experience, improving operational efficiency, maximising ROI and enabling success. FITTS takes the time to understand the customer’s business and gives them T.I.M.E. in return.

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Fitts website screen grab in macbook

The outcome

Since the launch, FITTS has seen a highly impressive 197% increase in the number of new sessions on the website, compared to the same period in the previous year. And as a testament to the improved website content, the average session duration has more than doubled, from 1 minute and 13 seconds to 2 minutes 33.

Today, FITTS can be confident that their online presence is a true reflection of their vision, mission, and the unique value they offer customers. Their new website is a powerful marketing tool that they can use to generate sales leads and engage their existing customer base, now and in the future as they continue to grow and diversify.

James Haworth

Fifty Five and Five provided not only the creative edge we were looking for, but also the insight and expertise into our industry. As a result we are really happy with our new website, delivered to extremely tight deadlines.

James Haworth
Managing Director and Co-Founder at FITTS

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