- Google announces latest update since 2012, Penguin 4.0
- Penguin 4.0 to become more page specific and granular
- Google penalties will affect specific pages rather than the whole site
This is the fourth update for the algorithm, and Google Penguin 4.0 will be ‘real time’.
First released back in 2012, Penguin was designed to catch and penalize any sites that were considered ‘spammy’ – in other words, any sites that may bulk buy their links to try and improve their Google rankings. Sites found on the wrong side of this categorisation may be suffering from the ‘blow’ for 2 years.
This latest release of Google Penguin 4.0 will be real time; Google will crawl and reindex pages constantly, meaning that pages will be caught up or freed on a regular basis. In the latest blog post, Google said:
Penguin 4.0 will also see Google become more page specific and granular. Rather than affecting the whole site, Google will adjust its rankings and penalties to specific pages on the site.
Furthering on from this announcement, Google said that as the updates are a constant process, it will no longer confirm future updates. They have not confirmed if Penguin 4.0 is fully live, but we suspect that it won’t be long until the updates are noticeable soon.