Welcome to our new monthly series of blogs celebrating the very best B2B marketing in the Microsoft Partner Network. Fifty Five and Five’s Top 50 Report, first launched in 2014, ranks the digital marketing efforts of Microsoft partners, analysing and assessing four key criteria: content, website, technology, and SEO.
Now existing in digital form, the Top 50 runs in real time, updated on a weekly basis, to give you a better, more accurate picture of how effective your B2B marketing is. This provides a great way to measure your success and to benchmark against other Microsoft partners, including competitors.
Social: Looking for ideas on how to improve your social content? Why not see who has got the best social score this week and check out what’s lighting up LinkedIn right now.
Shout about success: Have you run a recent rebranding campaign that you’re really proud of? See if it has bumped up your score.
Measure your outcomes: Looking for another way to measure success for the next board meeting? You can point to your standing in our Top 50. We won’t mind. It’s what it’s there for.
Are you a mover? A shaker? …a candlestick-maker?
Obviously, B2B marketing success is ultimately determined by leads and conversion rates. But rising to the top of our league table is an extra accolade. Just ask Bizagi, who currently sit in the number one spot. But it’s not only about who’s at the top. As we rank up to 250,000 Microsoft partners in our weekly updates, everyone who gets into the Top 50 is doing something special to get there. And these partners deserve to be recognised and celebrated.
This new blog series will focus on the movers and shakers within the Top 50, a dynamic look at what is going on in the world of Microsoft partner marketing.
Each blog will have a slightly different focus, and we won’t stick to a formula. Sometimes we might highlight the top 10 biggest movers or the top 10 overall scores for the month, but other times we might simply want to highlight amazing campaigns that have caught our eye.
Why benchmarking is so important for B2B marketing
It’s never been more important to strategically plan your marketing – and benchmarking has a vital role to play in this. You need a clear overview of your strengths and weaknesses, alongside those of your competitors. With data-driven insights, sourced from our digital Top 50, you’ll be able to track your marketing progress and keep an eye on the latest marketing trends as they develop. We can help you to stay ahead of the curve and realise your ambitions.
May’s Top Movers and Shakers
We’re going to kick this series off by highlighting the great work of the three partners who have enjoyed the greatest rise in this month’s Top 50. They are:
TechQuarters had hovered just outside the Top 100 for a while, but finally earned their place in the Top 50 at the end of March. Now they’re in the Top 10 – what a great achievement.
TechQuarters are a Microsoft Cloud Partner who work with forward-thinking organisations who are looking for reliable IT Support and want to modernise their systems.
- CMIT Solutions
It’s a similar story for CMIT Solutions who had been hovering around the Top 50 and now sit in 38th place, after a few months of solid, consistent marketing. Nice one.
CMIT Solutions provide essential IT services such as remote work support, cybersecurity and IT support.
Not quite as much of a meteoric rise as the other two, but still an impressive jump. Enhansoft have moved up from near 90th place and have become a regular in the Top 50 this month. As of writing, they are currently standing strong in 39th place.
Enhansoft give organisations the tools to take control your IT asset inventory, helping customers in the Microsoft Endpoint Configuration Manager community.
TechQuarters on “fresh content constantly”: an interview
In this blog series, we hope to provide value-adding insight and analysis directly from the Movers and Shakers themselves. This month, Fifty Five and Five’s James Woods sat down with Elly Smith, Marketing Manager at TechQuarters, to discuss how TechQuarters approach B2B marketing.
Hi Elly, congratulations on your current Top 10 position. What is the key to your marketing success?
“At TechQuarters, our key channels and focus areas for marketing are organic SEO and paid ads. We approach both with the mantra, ‘‘fresh content constantly’. For us, this means weekly blogs, videos across social media almost every day and updating content and advertising on a continual basis. The way we got to this place is by sticking to a plan in terms of quantity, analysing the results and learning from our mistakes.”
What have you found works best for you?
“We’ve found that short, sharp snippets of relevant information are what works; especially in an industry with new developments and information being released all the time. One of our goals is to be a source of continual education for both the partner and customer networks on our social channels. This was affirmed by our win of ‘Cloud Visionary of the Year’ at the last UK Cloud Awards. Spending a week crafting an article or video may mean you miss the opportunity to be one of the first to report on the latest trends, so speed is of the essence.”
How important are benchmarking and data-driven insights in developing your marketing strategy?
“Our process is definitely based on good groundwork and analysis over the years – knowing our audience, knowing what converts and also knowing our in-house capabilities. Now that we have these mastered, we‘re not afraid to try new things, as we know we have a good basis to jump off from.”
Until next time…
That’s all for the first of our Top 10 Movers and Shakers blogs. We hope to see you here next month for another celebration of Microsoft Partner marketing. Or perhaps you’ll feature as one of our Movers and Shakers next time around. We’ll have to wait and see.
At Fifty Five and Five, we help technology companies grow their business, drive brand awareness and achieve their marketing goals. To learn more about B2B marketing best practices for Microsoft partners, get in touch with the team today.