Today, we had a chat with Abbie Edwards – a digital designer and key member of our creative team. Abbie will tell us a bit about her working life and the expertise and insights she brings to our work here at Fifty Five and Five.
Hi Abbie. Tell us a little bit about yourself.
I’m Abbie Edwards and I am a Digital Designer at Fifty Five and Five. I’ve been at the company for almost 18 months. This is my first job out of university, where I studied Interactive Media Design.
Who do you report to?
My line manager is Barnaby Ellis, who is the head of our Design Team. On a day to day basis I work closest with the other designers, but I’m always collaborating with the writers, account managers and lead gen team too!
Describe a typical working day as a designer
My typical working day consists of me sorting through my Asana task list. I like to figure out what my priorities are for the day, so I have a plan. Then I’ll usually start with the big tasks first, which could be anything from designing a page for a website, to creating designs for an eBook or report. Next, I’ll move on to smaller tasks such as social media images or email templates for our various clients. When working on big ongoing projects, my day will usually begin with a team catch up or maybe a catch-up call with the client.
What skills do you think are needed to be good in your role?
Creativity (of course) as well as imagination and a can-do attitude! Working with other people’s feedback is a big part of design work and you may need to change a lot of what you originally presented to a colleague or a client. Being able to take feedback on board and create with someone else’s vision in mind is a great skill to have.
What do you love about your job?
The freedom to create things from my imagination and be inventive. For instance, I designed this content marketing eBook for us recently – which gave me the opportunity to have fun and create something completely different to our normal style!
What’s the hardest part of being a designer?
Coming up with a design with little direction. It may seem surprising but having little or no direction can sometimes be harder than having strict brand rules and guidelines. Whilst creative freedom is brilliant, it really helps to at least have an idea of what the client’s vision looks like before I get started.
What advice would you give to someone starting out in your role?
Work on side projects and develop your skills. This will help you become more knowledgeable and competent and therefore help you be more confident in the work you produce.
Our team can handle your digital marketing needs end-to-end, from design to account management, content strategy, SEO and web development. Get in touch today