- Looking to improve your Microsoft marketing strategy?
- The Microsoft Concierge Desk is your hub for training and resources
- Learn about Microsoft’s Cross-Selling Marketing Package
In this post, we will look at the Partner Concierge and how it helps Microsoft Partners. We will then look at one of the marketing packages that can be accessed through contacting the Concierge service in the UK: the Cross-Selling Marketing Package.
The benefits of the Microsoft Partner Network
The Microsoft Partner Network is an eco-system of technology companies that have one thing in common: they have built their businesses around Microsoft technology and products. They range from IT consultancies to Independent Software Vendors (ISVs), Systems Integrators (SIs) to Cloud Service Vendors (CSVs), as well as independent consultants and marketing agencies.
The Microsoft Partner Network helps these businesses strengthen their capabilities, better serve their customers and build valuable industry connections. It achieves all of this by providing “industry-leading tools, training, networking and support”. This includes a variety of marketing services that can help partners improve their efforts to reach new audiences.
Another benefit is that they have access to the Partner Concierge.
The appeal of the Concierge desk
The Concierge desk is there to help Microsoft Partners get the most out of their Microsoft Partner status, to make sure they can access the benefits mentioned above. It is a central desk that Partners can contact via phone or email to find out more about what opportunities are available to them.
For instance, if a Partner wants to find out how Microsoft can help them improve their marketing, they could call up the Concierge desk and find out which marketing packages are available, which are suitable for their business, and if they are eligible to receive funding from Microsoft to go ahead with it. The concierge desk will then point them in the right direction to get started.
As we have seen, there are a plenty of benefits to joining the Microsoft Partner Network. However, with so much happening across the network, it can be difficult to keep up at times, especially for new Partners.
The concierge desk is Microsoft’s way of overcoming this. If you have a question, the Concierge desk is there to take care of it. So, don’t be afraid to get in touch with them.
Improving your Microsoft marketing strategy
Let’s take a closer look at one of the services that Microsoft provides to get a feel for the kinds of benefits it offers.
Say you wanted to get in touch with the Concierge desk about helping get you started with their Cross-Selling Marketing Package.
Microsoft utilise the expertise of specialist marketing agencies to help Microsoft Partners improve their marketing services, so that they can reach new customers, sell more to existing customers and drive product usage and consumption.
There are several different marketing packages available to Microsoft Partners. If you are unsure about what is available or which option to take, the first step is to call up the Concierge desk and they will direct you to the right sources for more information. For companies looking to sell more to existing customers, the Cross-Selling Marketing Package is a great choice and can make a big difference.
This package aims to target new solutions to existing customers with an automated campaign that includes the following:
- Research and go-to-market planning
- Audience persona research
- 3 blogs
- eBook (1,200 – 1,500 words)
- Landing page with contact form
- 3-stage email campaign
- Promotion on social media (LinkedIn and Twitter)
- Reporting and analysis
Microsoft Partners can claim funding for this service through Co-op, under ‘Multi Touch Digital Campaign’.
If this sounds like something your business could make use of, then why not contact the Partner Concierge? Don’t forget, there are many other packages that may also be of benefit to your business.
How to contact the Partner Concierge
If you have a question or query for the Partner Concierge you can visit the Concierge desk website or use the contact details below:
Fifty Five and Five are a Microsoft Partner and we work with other partners with their marketing activities – including packages through the Concierge desk. Want to talk to us directly about your next campaign or your broader Microsoft marketing strategy? Get in touch today!