Fifty Five and Five
Microsoft teams

Why your marketing department will love Microsoft Teams

  • Microsoft Teams helps companies communicate and collaborate more easily.
  • 6 key features that make Microsoft Teams great for Marketing Managers.
  • Examples of when marketing teams could benefit for Microsoft Teams
Microsoft Teams is a new product in Office 365 aimed at helping companies communicate and collaborate more easily. How can marketers take advantage of its features?

Isn’t it frustrating when your well-laid marketing campaign faces delays, hold-ups and miscommunications? It all seemed so easy to start with; the web adverts would be online by now; the blogs read and shared and the eBook circulating. Your landing page would be receiving hundreds of hits per day and the press release would have led to coverage from some respected trade magazines.

Instead, internal misunderstandings, miscommunication and mistakes mean your marketing is out of sync with your product release. Your marketing assistant didn’t read his emails, your social media manager went maverick, your sales people didn’t use your personas. There’s no single reason why marketing campaigns go wrong (see this HubSpot infographic for an overview), but one of the most common reasons we hear about is to do with a lack of clarity. Colleagues, especially when they work in different locations, struggle to stay up to date with the projects, to contribute effectively and share ideas.

What is Microsoft Teams?

Microsoft Teams is a simple chat environment in Office 365. It provides you and your team members with a place to communicate via instant message, while also using the rest of Office 365’s power. You can add documents, notes, project tasks and a whole load of connections to other apps which interact with your Microsoft Teams environment. We see this as a really exciting proposition for marketers. And, in September 2017, it was announced that Microsoft Teams would incorporate Skype for Business.  So, what exactly is Microsoft Teams, and is it right for you?

An introduction to Microsoft Teams

Microsoft Teams was released on 2nd November 2016 and received a lot of attention. A lot of this hype was to do with the fact that Microsoft Teams was seen as a direct competitor to Slack, the market leader in enterprise instant messaging apps (although as this article points out, it’s actually aimed at very different kinds of audiences, despite surface-level similarities). So, what do Microsoft Teams look like, and how might it work for Marketers?


The screenshot above gives a basic overview of how Microsoft Teams work. Within our own marketing team, we have a basic interface where all team members can communicate. We can also add documents, notes and integrate other apps, such as Microsoft Planner. The screenshot also shows that we added Asana, the project planning tool we use at Fifty Five and Five. Microsoft Teams lets us incorporate information from various sources including MailChimp, Google Analytics, Power BI and many more. It also lets us schedule meetings, set up conference calls on Skype for Business and work collaboratively on documents in real time in the browser. So far, so good. But why is Microsoft Teams good for marketers?

Six things that make Microsoft Teams great for marketers

Fundamentally, the benefit of using Microsoft Teams is that it gives you a central hub where everything can be organised easily and effectively. You can easily incorporate the apps you already use in one place where everything can be seen by everyone. So, your analytics person can talk directly to your SEO person in a central space and point to their own app for examples. There’s no more skipping between a load of different windows and this should help you avoid the information silos which lead to misunderstandings and confusion. Below are the five key areas I think Microsoft Teams will bring value to marketers.

1. Communicate in real time

Surely the biggest killer of marketing campaigns is a collapse in communications. Microsoft Teams puts communication front and centre of your campaigns and means ideas, problems and solutions are shared instantly and easily.

If teams are working in different locations, it becomes very easy for misunderstandings to arise. While emails and phone calls can clarify issues between individuals, those conversations are hard to follow. If, for instance, an individual is only added to the campaign late in the day, they usually won’t have any way of understanding the decisions taken so far – or else these will be stored away within inboxes. Microsoft Teams changes this, however. The new team member can quickly skim through previous discussions and find out everything they need to know.

2. Critique and discuss documents

In Microsoft Teams, your colleagues can view and discuss projects in real time, regardless of location. This means you have real time discussions about work, can clarify the purpose of documents and give instant feedback.

Say you’re trying to put together a press release with contributions from employees in different offices. Microsoft Teams makes creating that press release much easier:

  • You assign tasks such as ‘writing’; ‘collect quotes from CEO’, ‘put out on the wire’ to specific team members in Planner. Individuals know when they need to complete their task by and pass it on to the next person.
  • The person in charge of writing can upload their draft of the press release direct to the team space and ask for feedback
  • Questions and niggles can be ironed out using the instant messaging tool, which is so much more immediate than the alternative: i.e. lengthy email chains

3. Critique and discuss documents

In Microsoft Teams, your colleagues can view and discuss projects in real time, regardless of location. This means you have real time discussions about work, can clarify the purpose of documents and give instant feedback.


Say you’re trying to put together a press release with contributions from employees in different offices. Microsoft Teams makes creating that press release much easier:

  • You assign tasks such as ‘writing’; ‘collect quotes from CEO’, ‘put out on the wire’ to specific team members in Planner. Individuals know when they need to complete their task by and pass it on to the next person.
  • The person in charge of writing can upload their draft of the press release direct to the team space and ask for feedback
  • Questions and niggles can be ironed out using the instant messaging tool, which is so much more immediate than the alternative: i.e. lengthy email chains

4. Use awesome connectors

A key feature of Microsoft teams is that it lets you bring in other tools you already use and work with them in a central space. This cuts silos and means everyone is ‘on the same page’.

Say you’ve created a landing page where you’re hoping to get leads to download your latest whitepaper. It’s fairly common for this task to be split between a few different people – your website manager who tracks your analytics; the person whose job it is to promote that page via email and social media; the person whose job it is to write and edit that landing page. Microsoft Teams makes this process much less disjointed by bringing all these connectors into a central place where everyone can view everything:

  • The website manager can immediately share the latest figures from Google Analytics and show colleagues how well (or otherwise) the page is doing
  • The employee who runs email campaigns can show everyone else the kinds of messaging they’re using in the emails
  • The person who wrote the landing page copy can incorporate this feedback into the second version of the page and improve it

5. Make use of Microsoft’s tools

Microsoft Teams configures very well with the rest of Office 365. This means you can take advantage of some of the strengths of tools like Power BI, Calendar or Skype for Business in your marketing campaigns.

It’s not unusual for wording in an article you’re trying to publish to cause a lot of internal disagreement. Of course, the best way to resolve this is to communicate openly – and surely the best way of doing this (when you’re not available to meet physically together) is via Skype for Business. Directly from Microsoft Teams you can launch a Skype for Business conference call and talk face to face with all parties.

6. Manage projects better

Fundamentally, successful marketing campaigns are all about project management. And Microsoft Teams are uniquely placed to facilitate those projects.


Use Microsoft Planner – or connect to your preferred project management tool – and build up a task list. Track progress from within the same interface as the rest of your project’s activities and discussions, and ensure hold ups are avoided. Because Microsoft Teams encourage so much transparency, it will be easier than ever to monitor progress and nip problems in the bud.

Are Microsoft Teams right for you?

To become fully adopted, moving to Microsoft Teams would require a big change in working practices for marketing teams and if colleagues feel your current approach is basically sufficient, it might take some convincing to ask them to learn a new technology. That said, I reckon the benefits you’ll get from using Microsoft Teams in your marketing campaigns will trump these short-term pains.

Want more advice on marketing best practice?
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Len Williams

Len Williams

Len was the first full time writer to join the company, and speaks three languages (four if you include 'Microsoft').

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