New tools to help you improve your marketing IT – just in time for Christmas!

We announce some major new research and tools which will help you with the task of marketing IT products and services for your company.

Martina Greco
4 MIN|December 7, 2017
marketing IT

It’s been a couple of months since our last company update, but like Santa’s little elves, the Fifty Five and Five team has been busy in the run up to Christmas. Top of the list, we’re excited to announce some major new research and tools which will help you with the task of marketing IT products and services for your company.

No one ever said marketing IT would be easy, but some of our latest releases will go a long way to making your department’s job that much easier. Consider it an early Christmas present from Fifty Five and Five!

Maya now provides in-depth advice for marketing IT products and services

Maya—our marketing benchmarking tool—is changing. Until now the tool has been focused on ranking the effectiveness of your marketing. As of January 2018, however, Maya will go beyond just giving you a score and analysis of your inbound activities. Now, the new Maya platform will provide blog and video content that contains tailored guidance to help you improve your marketing in specific areas where it sees you may need help.

This means the benchmarking aspect of Maya becomes even more useful for your overall marketing strategy.

marketing IT

A lot of the new Maya content will be in the form of video tutorials, which we’re very excited about. It’s no secret that video is the future of content marketing—we hope that Maya’s video hub can be the foundation on which you can build a successful strategy to support you with marketing IT products and services.

We’re still taking sign-up registrations for the new pilot program. So, if you want to test out the new Maya experience for free, before it becomes generally available, drop us an email.

Our insights and research arm launches with an exclusive new report

We are pleased to announce the launch of Fifty Five and Five Insights, a new research arm of the company. Fifty Five and Five have a unique understanding of the Microsoft Partner network, having collected vast amounts of data and first-hand insights into how technology companies go about the process of marketing IT. Our new research arm will work closely with Microsoft Partners and the B2B technology industry in general to provide unique insights to help you improve your marketing strategies.

Our new insights paper—What sets the best Microsoft Partners apart? is an analysis of the marketing activities of tens of thousands of Microsoft Partners. We compared the results, and found that the top-performing partners share a number of specific characteristics, which we detail in the paper. Key findings include:

  • Quality content is key: the top MSPs create consistent, high-quality content on their websites and blogs that is accessible to the widest possible audience.
  • Content consumption methods have changed: the best partners have adapted to the ‘new way’ of marketing, understanding that their websites, blogs, and social channels need to be ready for incoming inquiries and inspection at any time, on any device.

To learn more about our research services – including our unique data sets and in-house market research team – get in touch today.

New team members to help you with marketing IT

The Fifty Five and Five team has grown again over the past couple of months, with another two additions to the team:

  • Miles is our new Account Executive. He works closely with our international clients to deliver campaigns to a consistently high standard.

“I’ve hit the ground running at Fifty Five and Five with a busy schedule from day one. It’s been exciting and I’ve learned a lot about the process of marketing IT, as well as the amazing tools and services our clients provide – it’s been great so far!”

  • Janar is our latest videographer, helping create internal videos for the latest Maya updates and also helping our clients with creating awesome videos.

“It’s early days, but I’ve really enjoyed creating the new Maya videos – I can’t wait to see how people engage with them when they’re launched”.

Here’s to 2018

It’s been a great year for Fifty Five and Five. We trust you have had an equally good year, and hope you enjoy the holiday season.

Our ongoing aim is to help Microsoft Partners improve their marketing, and we believe Fifty Five and Five Insights and the new Maya pilot scheme are testament to that. And we hope that these are areas of the company that, having started in 2017, will only grow over the coming years.

We’ll see you in the new year – here’s to a great 2018!

Fifty Five and Five are a full-service digital marketing agency, dedicated to helping Microsoft Partners improve their process for marketing IT – from ideation to distribution and analytics. If you want to know more about how we can help, get in touch with us today.

You can follow us on Twitter if you liked what you have read here. Look out for our next blog series dedicated to the world of B2B marketing and Microsoft Partners, or catch up on what else we’ve been getting up to recently here.

Looking for help with marketing IT? We can help!