Nintex logo

Content marketing and lead generation to support growth

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Company overview

Nintex is a leader in the field of process management and workflow automation, with more than 8,000 enterprise customers in over 90 countries around the world. To date, the Nintex Process Platform has received awards including the Forrester Wave Leader, Microsoft 356 Best App Awards, Business Intelligence Group (BIG) Innovation Award, and is TrustRadius Top Rated.

Challenge

Nintex wanted to build greater market awareness around its offerings, and also drive more traffic to their website in order to generate sales leads and convert them into customers. They needed to engage with audiences across a range of targeted industries and job positions by tapping into the unique goals and pain points of target organizations and also the employees within them. Nintex needed their prospective customers to understand just how their products can help businesses and users to cut costs and hassle and increase efficiency and productivity. And they needed to show them why they should choose Nintex instead of other process management and workflow automation solutions.

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Solution

To understand the business further, we worked closely with Nintex’s technical evangelists and heads of departments to establish theoretical customer personas, as well as the most common and important needs and issues they face. Our SEO specialists used these findings and their own research to determine how content might best be optimized to gain traffic from this audience. Using these new insights, we created bespoke, hyper-targeted content to engage our targets, and inform and persuade them of the benefits of choosing Nintex’s workflow automation and process management solutions. This content included blog articles, case studies, eBooks, web pages, and more – each carefully designed to resonate with a particular audience segment and speak directly to the problems that Nintex can solve for them.

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The outcome

After our content marketing strategy was implemented, Nintex saw website sessions double on their blog. With our help and a range of new and engaging content, they achieved higher engagement and extended user journeys, with 50% more traffic heading to the homepage from the blog.

Kristin Treat

Fifty Five and Five is an exceptional agency. They are integral to our external marketing and communications efforts, and consistently deliver quality content.

Kristin Treat
VP Corporate Marketing at Nintex

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