Worksighted

Worksighted logo

Worksighted chart a path to better content marketing with Fifty Five and Five

Worksighted ebook cover

Company overview

Worksighted are a specialist Microsoft Partner, delivering high-quality managed IT services to businesses in and around the Michigan area. Just like a lot of businesses, they’re passionate about Microsoft technology, including Teams and the Power Platform. They’re excited about using this great technology to tell stories about how businesses can achieve more with the technology they have.

The challenge: making Teams accessible

Worksighted are a North American IT managed services company, who take a refreshing approach to IT services and Microsoft technology. Their brand focuses on meeting people where they are, focusing on customers’ problems and the solutions Worksighted can deliver – all in a friendly, simple and approachable manner.

A lot of B2B marketing is overly technical and filled with jargon. It often forgets that B2B customers are real people too. But with Worksighted, that isn’t the case. So, when they were searching for a marketing partner to help with their content marketing strategy, they anted an agency that knows the B2B technology sector and could help turn niche and technical subject matter into a digestible message for a business audience. Fifty Five and Five was the perfect choice.

Worksighted ebook cover and inner spread

Our solution: Content marketing excellence

Fifty Five and Five and Worksighted have collaborated over several years, across multiple content types and strategies. Whether it’s writing blogs, whitepapers or website pages, we’ve been right at the centre, helping to build on their brand and creating the content assets that supports their message.

For Worksighted, the focus has always been on understanding what technology can do for real people. They love Microsoft Teams and the Power Platform because these apps let everyday workers create workflows, apps and business tools without specialist knowledge. So, the goal for our content was to discuss the great benefits of these apps in a way that also showcases Worksighted’s experience and expertise – and communicate it in language that businesses appreciate.

Over the years, we have built up a strong long-term relationship with the Worksighted sales and marketing team helping us to understand their brand and ensure an optimal way of working together dedicated experts team of account managers, content creators and marketing strategists work closely with Worksighted to produce great results.

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Worksighted ebook inner pages

The outcome: An organic presence that delivers

Over the past few years, Fifty Five and Five have collaborated with Worksighted to create a vast range of different content types. Originally, we first started with an ongoing blog strategy, creating a fixed number of high-quality blog posts to be submitted to their website each month. Our Microsoft expertise means we’re perfectly placed to take their brand voice and apply it to these pieces of content.

We’ve also layed a role in building the Worksighted website, translating this understanding of their brand into eye-catching and effective website service pages. Over the years, we’ve also helped create long-form content pieces, in the form of eBooks and whitepapers that help explain the often- complicated world of technology to their audience in a way that is engaging and value-focused.

Today, Worksighted are delighted with the work we’ve done and continue to do for them. This is the kind of value-based partnership that we bring to every client we work with and every piece of content we write.

Ryan Wenk

“Fifty Five and Five understand our brand, the value we bring to our customers and the goals we are looking to achieve. We’ve worked with them over a number of years and are delighted with the high-quality content they deliver every time.

Ryan Wenk,
Director Of Marketing & Business Development, Worksighted

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Sharegate

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Content marketing with a fresh and unique voice

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Company overview

ShareGate makes industry-leading software to help organisations empower its employees. They seek to transform the complicated into the simple.

Beginning with a successful cloud migration tool, ShareGate now offers several products, each with the remit of reducing the workload for your IT team.

Challenge

ShareGate’s solutions have helped thousands of organisations worldwide update their business IT thanks to expert migration, auditing and security management. They drive leads through a strong content and blogging strategy, where they combine thought leadership and ‘how to’ guides with more technically complicated articles. Their content marketing has a lot of personality behind it and they needed an agency to help maintain their consistent output without sacrificing their unique voice.

They needed help generating engaging content that fit with their brand voice and content marketing strategy. They were looking for a marketing partner who understood the technical aspects of the ShareGate solution and the world of Microsoft partners, with the ability to create engaging content.

Sharegate case study

Solution

ShareGate understand the value of content marketing and are ambitious in what they want to achieve. Their challenge was in executing their strategy to its full extent, making the most of their resources and achieving their marketing goals.

Since 2014, we have collaborated frequently with ShareGate to develop monthly content pieces, such as blogs, eBooks and whitepapers. This includes covering their thought leadership across B2B technology, informative content targeted at business leaders, and in-depth technical articles targeted at fellow developers.

Over the years we have established a strong relationship with ShareGate and their product and IT specialists, helping us fully understand what they do to deliver value for their customers. We use that knowledge and experience to create expert content marketing that will engage and enlighten their audience.

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The outcome

Fifty Five and Five provided ShareGate with a consistent stream of quality content. Working together over a four-year period, we delivered close to 200 hundred blog posts, several as part of a series, a collection of eBook guides for cloud migration and several technical whitepapers and reports. During this period, we provided ShareGate with a vital resource for their content marketing goals, helping them achieve their outcomes. Our relationship has always been strong and one that will continue long into the future.

Jean Luc Brisebois, CMO at Sharegate

“Our blog is probably the most important source of traffic we have on our site. Fifty Five and Five understands this and helps us increase the value of our content marketing to attract, engage and retain customers.”

Jean-Luc Brisebois,
Chief Marketing Officer at Sharegate

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Harmonie

Harmon.ie logo

The beginning of a beautiful friendship

Harmon.ie ebook series

Company overview

Over 1.5 million licensed enterprise users from thousands of companies count on harmon.ie to increase their adoption and return on investments in SharePoint, Office 365 and other Microsoft collaboration products.

Whether it’s Email Management, Records Management or Knowledge Retention, harmon.ie make email all about the user.

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Challenge

Having a small marketing team, harmon.ie had built up a solid brand and readership. They had ideas about what key benefits they wanted to highlight across their products and services but needed help to develop these ideas into specific marketing assets with depth and value for their readers, customers, and potential leads. Because the solutions they wanted to highlight are technical, niche and Microsoft-based products, they were on the lookout for a partner who understood the Microsoft environment and what might appeal to their B2B audience.

When we first began working with harmon.ie they needed extra resource to execute their content marketing strategy. They required a partner to write several blog articles a month to help generate leads in the B2B technology space.

Harmon.ie campaign case study

Solution

From the beginning, our relationship with harmon.ie was solidified through good work and consistently achieving goals and milestones for the business. The content we provided for them was successful from a harmon.ie brand point of view and helped them increase the traffic to their website, viewer engagement, ultimately an increase in Marketing Qualified Leads.

Great journey’s start with small steps. Our relationship Fifty Five and Five developed and grew organically from basic content marketing execution to becoming the company’s de facto outsourced marketing agency, responsible for SEO functionalities, web development, tactical content marketing, pay-per-click advertising and overall marketing strategy.

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The outcome

Fifty Five and Five provided harmon.ie with a steady monthly stream of quality content, including blogs articles, case studies, eBook and whitepaper guides, and industry surveys and reports. We created stand-alone campaigns, including the Top 25 SharePoint Influencers both in Europe and Worldwide in 2018 and 2019 that proved to be a huge interest and engagement generator for the business. And to help capture and nurture the increase in leads we helped redevelop their website.

The natural evolution from sporadic content provider to full-service marketing partner was down to success and trust. We held weekly marketing calls with the harmon.ie team to discuss ongoing projects, ideas and overall marketing strategy, as well as attended their annual general meeting in Israel each year and regional meetings in the UK. The relationship between Fifty Five and Five and harmon.ie is one we’re always proud to celebrate.

Traffic

harmon.ie saw an increase in overall traffic of 31.69% (from 224,377 sessions to 295,475)

Bounce rate

We decreased the bounce rate across their blog pages from 84.26% down to 52.50% (-31.69%)

New visitors

Number of new visitors to the site increased by 7.44% (from 148,749 to 159,817 new users)

Social media

In our first year working together, the number of sessions from social media increased by 19.33% compared to previous year (+1,037 sessions). In the second year, sessions increased by 14.7% compared to previous year (941 sessions).

PPC

The lead completion rate achieved was 82.4% higher than the benchmark. The number of leads was 119.7% higher than the predicted number of leads.

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David Lavenda, Chief Product Officer and VP Marketing

“Our relationship with Fifty Five and Five developed significantly over time, to the point where they became our outsourced marketing agency for social, SEO, web development, PPC, content and strategy. The team has the expertise and knowledge to find solutions for our every digital marketing need.

David Lavenda
Chief Product Officer and VP Marketing at harmon.ie

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