- The Partner Benchmarking Tool helps you to audit digital channels
- Get actionable advice on how to improve your marketing
- Test your channels for free today
Do you want to audit your digital channels and receive actionable advice on how to improve them? The Partner Benchmarking Tool does exactly that. The free tool helps you to stay competitive and ahead of the curve by highlighting your strengths and weaknesses, allowing you to track your marketing progress.
What is the Partner Benchmarking Tool?
The Partner Benchmarking Tool is a free tool that lets you quickly test, score and improve your online marketing channels. The tool was designed to evaluate the three core components of your digital presence:
- Social media
The tool analyses your biggest strengths and weaknesses to give you a snapshot of your current overall performance. It’ll then generate useful tips and advice on how you can create stronger content and improve your marketing performance overall.
Where has it been used?
Notably, the Partner Benchmarking Tool was used in the production of our independent report – Digital Marketing Excellence Top 50 2019/20. Here, we used the tool to compare the very best digital marketing efforts from high-profile partners across the Microsoft Partner Network.
In the four years since the report was first published, it’s become a staple of the industry – delivering crucial knowledge that helps companies improve their own inbound marketing strategies. This proven success rate demonstrates how you can leverage the power of the tool for your own business and find out how you can surge past your competitors.
How does it work?
Using the tool is super easy. All you need to do is enter your website URL to get started. You can optionally add your blog RSS feed, Twitter, Facebook and LinkedIn details to gain a more comprehensive score.
From there, the Partner Benchmarking Tool will get to work. Using sophisticated algorithms, the tool runs over 40 individual tests across all the data that you provide. In just a few minutes, the tool produces an easy to read scorecard – with a rating between 1-100 for each metric.
The Partner Benchmarking Tool makes it simple to understand the performance of your channels. Alongside a clear scoring system, you’ll also have access to embedded tutorial videos and blogs – which provide tailored guidance and advice on boosting your future results.
Become a better marketer through benchmarking
The Partner Benchmarking Tool will help you to become a better marketer. Not only does it shine a light on your current marketing scores – it teaches new skills and helps you to keep up to date with the latest marketing trends.
You can also create a free account on the platform to save your scores and track your progress over time. This means you can compare your old website with your new one – or assess the impact of putting more resources behind your social media output. These kinds of insights are vital as an effective marketer.
The Partner Benchmarking Tool works to help you better understand all of your marketing decisions.
Benefits to the Microsoft partner community
Back when inbound marketing was still a new concept, Microsoft partners found it fairly easy to reach out and make an impact on new audiences with valuable, interesting content. These days, as more partners are engaging in sophisticated digital marketing practices – it’s becoming increasingly difficult to stand out amongst the competition.
Looking ahead to next year, we think that partners will be capitalising on data, developing IP, and providing integrated cloud and infrastructure offerings that utilise the full capabilities of the cloud. Keeping your finger on the pulse of these services while remaining customer-obsessed will keep your business ahead of the pack and at the forefront of digital transformation.
– Gavriella Schuster, Corporate VP at Microsoft
These insights demonstrate that it’s now more necessary than ever before to strategically plan your marketing output and stay ahead of marketing trends. The Partner Benchmarking Tool makes it easy to do this, by providing clear insights, valuable tips for improvement and direct comparisons with other partners in your field.
Partner Benchmarking Tool: endorsed by Microsoft
Here at Fifty Five and Five, we are beyond proud that our Partner Benchmarking Tool is verified and endorsed by Microsoft as the primary method to help partners measure, understand and improve their digital marketing.
In using a single Microsoft-backed tool to conduct the ranking, we are confident that the results are more accurate, reliable and informative than ever before. If you’re keen to put it to the test and see how your marketing efforts measure up, head on over to the Partner Benchmarking Tool now to get your free test and score.