- Find out why you should use press releases
- 8 key pointers you should consider when you write a press release
- Free press release template included
Writing a press release is a rite of passage for any marketer. As a document, it’s one of the most important tools in your arsenal: it’s essentially a declaration of exciting news for your company.
If you don’t have any experience writing press releases, or you’d just like a refresher, let us help you out. Our expert content writers have created a template that’s free to download, complete with easy-to-understand instructions for creating a perfectly formatted press release that gets your readers’ attention.
What is a press release used for?
A press release is an official statement issued to newspapers and industry publications to share your business’s news. Press releases follow a standard format and are used to get publicity from journalists or a media source. The objective is to grab journalists’ attention and create enough intrigue to make them want to find out more. It should give them they need to write an article on the subject of the press release without googling you – so it needs to be snappy.
What can go wrong with a press release?
If we’re honest with ourselves, we know that our attention spans are short. We’re always looking for something new or useful, and we assess whether content is worth our time in just a few seconds. Journalists are no different, and when they scan their email inboxes, they’re looking for something writing about. A dry press release that doesn’t give them a story to tell won’t tempt them: you need to make sure that yours stands out.
What do our writers advise?
- The total length of your press release should be under two pages, and not much longer than 500 words.
- Write in the third person – you’re not speaking directly to your target audience; you’re speaking as your business.
- Include at least one quote from your CEO or another prominent person in your organisation about the value of the piece. Their authority will carry weight.
- Structure your press release so that all of the most important information is first. Give journalists exactly what they need to tell a great, industry-relevant story.
- Your headline needs to be intriguing and engaging – find the most newsworthy aspect of your announcement and highlight it.
- When it comes to format, stay traditional: use a bold, larger headline, single space for the body copy and leave a space between paragraphs.
- Make sure to edit and proof your press release. A spelling mistake or formatting error will really not impress a journalist.
- Don’t send out your press release on the hour. Most businesses do, and if you choose an irregular time, then you’re more likely to stand out.
With all this in mind, here’s our press release template! If you need help filling it out, why not get in contact with us at Fifty Five and Five? We’re experts in all things marketing.