Content marketing with a fresh and unique voice
Company overview
ShareGate makes industry-leading software to help organisations empower its employees. They seek to transform the complicated into the simple.
Beginning with a successful cloud migration tool, ShareGate now offers several products, each with the remit of reducing the workload for your IT team.
Challenge
ShareGate’s solutions have helped thousands of organisations worldwide update their business IT thanks to expert migration, auditing and security management. They drive leads through a strong content and blogging strategy, where they combine thought leadership and ‘how to’ guides with more technically complicated articles. Their content marketing has a lot of personality behind it and they needed an agency to help maintain their consistent output without sacrificing their unique voice.
They needed help generating engaging content that fit with their brand voice and content marketing strategy. They were looking for a marketing partner who understood the technical aspects of the ShareGate solution and the world of Microsoft partners, with the ability to create engaging content.
Solution
ShareGate understand the value of content marketing and are ambitious in what they want to achieve. Their challenge was in executing their strategy to its full extent, making the most of their resources and achieving their marketing goals.
Since 2014, we have collaborated frequently with ShareGate to develop monthly content pieces, such as blogs, eBooks and whitepapers. This includes covering their thought leadership across B2B technology, informative content targeted at business leaders, and in-depth technical articles targeted at fellow developers.
Over the years we have established a strong relationship with ShareGate and their product and IT specialists, helping us fully understand what they do to deliver value for their customers. We use that knowledge and experience to create expert content marketing that will engage and enlighten their audience.
The outcome
Fifty Five and Five provided ShareGate with a consistent stream of quality content. Working together over a four-year period, we delivered close to 200 hundred blog posts, several as part of a series, a collection of eBook guides for cloud migration and several technical whitepapers and reports. During this period, we provided ShareGate with a vital resource for their content marketing goals, helping them achieve their outcomes. Our relationship has always been strong and one that will continue long into the future.
“Our blog is probably the most important source of traffic we have on our site. Fifty Five and Five understands this and helps us increase the value of our content marketing to attract, engage and retain customers.”
Jean-Luc Brisebois,
Chief Marketing Officer at Sharegate
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