The Information Lab help organisations make sense of the data they collect. They are Europe’s biggest reseller of Tableau, the leading data analytics tool, and they support customers right through the process of provisioning licenses to roll out and training. They also founded The Data School, one of the UK’s most competitive and innovative graduate schemes which trains new data analytics experts and places them in exciting companies.
Emails which make a difference
The team wanted to produce consistent email marketing for both The Data School and The Information Lab which would engage their existing mailing list and also grow their reach. Finding the time to consistently write emails with new angles and interesting stories was proving to be a challenge, as was the requirement to design unique emails that still kept to a central theme. The Information Lab turned to Fifty Five and Five.
We have now been working with The Information Lab for almost three years and have developed a fantastic relationship with the company. Through regular calls with senior team members, we help set the direction, tone and topics to be covered in the emails, choosing stories their subscribers find interesting, crafting clickable subject lines and designing eye-catching images.
Through working with Fifty Five and Five, the Information Lab’s email list has grown consistently month to month. Their news, special offers and events reach thousands of people, helping build relationships with customers and spread awareness of how the company can help their target audience. The Data School emails, in particular, have boosted the profile of the school—both among potential students and among clients, who often go on to hire data school graduates.