Clients often ask us why the company is called Fifty Five and Five. To be honest, it is a story we like retelling. We put a lot of time and effort into the name, so we thought we would voice our thinking in a blog post. In essence, the name comes from an Albert Einstein quote:
“If I had an hour to solve a problem, I’d spend fifty five minutes thinking about the problem and five minutes thinking about the solution.”
Abraham Lincoln said something similar (“give me six hours to chop down a tree and I will spend the first four sharpening the axe”) though we weren’t quite as taken with the name ‘Six and Four’. In short what both Einstein and Lincoln are trying to say is: “you can’t find a solution to a problem you don’t understand”, and we couldn’t agree more. So much so, in fact, that we named the company after Einstein’s version – Fifty Five minutes to think about a given problem, and then we need just five minutes to solve it.
Our business, digital marketing for B2B tech, has thrived by always taking the time to properly talk to our clients upfront, and fully understanding the problems they face. Our marketing team, writers and designers approach every project in the same way. Sometimes problems are easy to define, sometimes it takes time to uncover what is really going on, sometimes the problem redefines itself as the work progresses – regardless our focus remains the same. We look at the data, take time to understand the problem, and the answer presents itself.
So there you have it, that is why we are called Fifty Five and Five.