OUR Work /
talent.ai
We helped Iperium relaunch as talent.ai, with a bold new brand and strategy built for the world of global tech scale-ups.
Company Overview
Iperium approached us with an ambitious project, to rebrand their entire company. Their business needed a radical rethink to position them as leaders in the exciting new world of recruitment tech. They turned to us as the experts they trusted.
Turning Iperium into talent.ai was an extensive project that required the talents of many of the teams here at Fifty Five and Five.
Creative explorations of the visual identity
We totally transformed Iperium with a new brand and a radical marketing strategy. We are positioning them as the global scale-up partner for ambitious tech companies. This meant a new brand, a new value proposition, a new website, and an entirely new way of talking to customers about their company.
The new the logo is one of the most important parts of the brand. It helps identify who talent.ai are and provide crucial brand recognition. The purple sphere represents both disruption (to the recruitment market place) and the global nature of talent.ai (and their marketplace).
Rebrand Assets
We developed and built a distinctive and disruptive brand to help talent.ai stand out in a competitive marketplace.
The next part of our radical plan for the company relaunch is to develop a number of innovative digital tools to empower the sales teams. Along with a disruptive brand and a new website, we are giving them a platform to compete at a global scale in the new world of AI-powered, tech-focused talent acquisition.
David Ward, Co-Founder, talent.ai
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