eFail! Top email marketing mistakes (and how to fix them)

Any business with an online presence has received their fair share of bad marketing emails. And we’re no exception. You would not believe some of the email marketing mistakes that have found their way into our inboxes. Sometimes we’re tempted to hit ‘reply’ and start typing “I think you may need a little help with your digital marketing...” Well, in this blog, we’ll be doing just that. We’ll…

How to write for email campaign success and actually get results

When it comes to email campaign success, starting from scratch can be daunting. It’s predicted that we will be sending and receiving upwards of 347 billion daily emails by 2022. With all this noise, how could your emails even be noticed – never mind opened? But there is a way. It’s about being simple, engaging and consistent. We’re going to share some straight-forward steps you can use right…

How to choose the right email marketing service providers

What are the challenges of email marketing in 2019? What to look for when choosing an email marketing service provider Who are the leading email marketing service providers? In 2019, email marketing remains a fundamental part of a successful digital or inbound marketing strategy. No other marketing strategy allows you to speak so directly to your customers. But like any inbound marketing…

B2B email marketing

Don't be just another boring tech company pumping out a bland monthly update. Make your B2B email marketing campaigns count with amazing design, scintillating copy and links your readers are compelled to click. Our B2B email marketing service helps you connect with a wider audience than traditional media marketing, strengthening relationships for a fraction of the cost. We work with you across…

The Information Lab Email newsletters, case studies and social media

The Information Lab help organisations make sense of the data they collect. They are Europe’s biggest reseller of Tableau, the leading data analytics tool, and they support customers right through the process of provisioning licenses to roll out and training. They also founded The Data School, one of the UK's most competitive and innovative graduate schemes which trains new data analytics experts…

Your bulletproof email newsletter design guide

Part three in our four-part series on email marketing campaigns How to design an appealing email newsletter Information hierarchy, mobile-first and choosing the right colours Today, we are continuing our series on creating the best version of an email marketing campaign for your business. We recently looked at filling your emails with the best content; today’s focus is on the…

Master email copywriting with these 5 quick tips

Part two in our four part series on email marketing campaigns Learn how to master email copywriting Finding the right tone, creating an engaging subject line and writing your call-to-action Welcome to the second post in our email marketing series, where we’re going to help you master your email copywriting. Before we get started, you should make sure you know the difference between…

Mailchimp Tutorial: How to use MailChimp for email marketing

Part one in our four part series on email marketing campaigns Our introductory MailChimp tutorial  Get set with our tips for setting up your email campaigns From generating leads to updating your customers and business partners on the health and direction of your organisation, email marketing is a vital part of your wider digital marketing strategy. However, for many organisations, email…

Fifty Five and Five engaged by global talent acquisition company on digital and rebrand project

23/06/2022 PRESS RELEASE London, UK   Fifty Five and Five engaged by global talent acquisition company on digital and rebrand project B2B agency Fifty Five and Five are working with talent.ai on a project that looks set to significantly disrupt the talent acquisition landscape. talent.ai provides a single point of truth for the most demanded skills in global tech. They are experts at…

How to write a winning Microsoft Partner of the Year award entry

Do you want your company to be awarded Microsoft Partner of the Year? Of course you do, what Microsoft Partner wouldn't? But how do you write an award winning entry for that sort of coveted prize? I'll keep this post short and to the point. You don't. Don't even try. But of course you do want to win a Microsoft Partner of the Year award. You might not get to walk about Microsoft Inspire with a…