We’ve received many enquiries about our Top 50 Report this year. Of course, COVID-19 and a virtual Microsoft Inspire have impacted us all somewhat, but we took the circumstances as an opportunity to fast-forward our plans for an all new Digital Top 50.

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Our latest podcast – Should Microsoft buy Box?

Box recently received a $500 million investment from private equity firm KKR. Some industry experts…

Taking the lead with data-driven paid media

In 2020, the entire world was affected by the COVID-19 pandemic. It forced organisations of all…

Microsoft Partner Top 50 Movers and Shakers: SEO Leaders

And just like that, another month passes us by. As summers go, it’s been a damp one. To awaken us…

How to write a value proposition: a guide for Microsoft Partners

For B2B technology companies, standing out from the crowd can be tricky. In an industry where every…

The Microsoft Partner Top 50 Movers and Shakers for July

July was a busy month for us here at Fifty Five and Five. Microsoft blessed us with a whole host of…

illustration cloud PC

What is a Cloud PC anyway, and what does it mean for Microsoft Partners?

This year’s Microsoft Inspire was a busy one. If you missed it, we rounded up the highlights to…

The financial argument for investing in social media

B2B tech companies often ask us our opinion on the value of investing the time and resources (read:…

Our favourite highlights from Microsoft Inspire 2021

Following in the footsteps of last year’s event, Microsoft kicked off Ignite 2021 as an online-only…

The Microsoft Partner Top 50 movers and shakers for June

The month of June is one of our favourites here at Fifty Five and Five. For starters, it’s…

Man looking at Microsoft Top 50 partner stats

Microsoft Partner Top 50 – the highlights at halftime

We’re more than halfway through 2021, so, we thought it was the perfect time to take a breather, do…

It’s expo season and we’re still grounded

Unfortunately, the COVID-19 pandemic is still causing many exhibitions and conferences to rethink…

I hate ‘things’

I hate 'things'. Or more accurately, I hate being asked for 'things'. It's a pet peeve of mine. We…

Boost your business: partner with Microsoft (or another leading tech company)

Since Fifty Five and Five was founded in 2014, we’ve worked extensively with Microsoft’s partner…

eFail! Top email marketing mistakes (and how to fix them)

Any business with an online presence has received their fair share of bad marketing emails. And…

Virtual team collaboration, Microsoft Viva and why organisation change doesn’t have to suck

For the past year, businesses and workers everywhere have been facing a working situation that can…

How’s your B2B marketing? Introducing our Top Movers and Shakers blog series

Welcome to our new monthly series of blogs celebrating the very best B2B marketing in the Microsoft…

Podcast image - Hybrid working: is it here to stay?

Our latest podcast – Hybrid working: is it here to stay?

COVID-19 has accelerated the move to hybrid working for many businesses. As lockdowns were imposed…

Why should you optimise for voice search in B2B marketing?

“Hey Google, why should you optimise for voice search in B2B marketing?” If speaking those words…

Microsoft’s Gavriella Schuster on resilience, triumph and transformation in business today

What a year it’s been. We caught up with Gavriella Schuster, Corporate Vice President of…

Illustration marketing person with laptop trying to overcome four marketing hurdles

How to overcome the 4 hurdles to great content marketing  

Building a brand, gaining an audience and generating leads is important for organisations of all…