We’ve received many enquiries about our Top 50 Report this year. Of course, COVID-19 and a virtual Microsoft Inspire have impacted us all somewhat, but we took the circumstances as an opportunity to fast-forward our plans for an all new Digital Top 50.

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The financial argument for investing in social media

B2B tech companies often ask us our opinion on the value of investing the time and resources (read:…

Our favourite highlights from Microsoft Inspire 2021

Following in the footsteps of last year’s event, Microsoft kicked off Ignite 2021 as an online-only…

The Microsoft Partner Top 50 movers and shakers for June

The month of June is one of our favourites here at Fifty Five and Five. For starters, it’s…

Man looking at Microsoft Top 50 partner stats

Microsoft Partner Top 50 – the highlights at halftime

We’re more than halfway through 2021, so, we thought it was the perfect time to take a breather, do…

It’s expo season and we’re still grounded

Unfortunately, the COVID-19 pandemic is still causing many exhibitions and conferences to rethink…

I hate ‘things’

I hate 'things'. Or more accurately, I hate being asked for 'things'. It's a pet peeve of mine. We…

Boost your business: partner with Microsoft (or another leading tech company)

Since Fifty Five and Five was founded in 2014, we’ve worked extensively with Microsoft’s partner…

eFail! Top email marketing mistakes (and how to fix them)

Any business with an online presence has received their fair share of bad marketing emails. And…

Virtual team collaboration, Microsoft Viva and why organisation change doesn’t have to suck

For the past year, businesses and workers everywhere have been facing a working situation that can…

How’s your B2B marketing? Introducing our Top Movers and Shakers blog series

Welcome to our new monthly series of blogs celebrating the very best B2B marketing in the Microsoft…

Podcast image - Hybrid working: is it here to stay?

Our latest podcast – Hybrid working: is it here to stay?

COVID-19 has accelerated the move to hybrid working for many businesses. As lockdowns were imposed…

Why should you optimise for voice search in B2B marketing?

“Hey Google, why should you optimise for voice search in B2B marketing?” If speaking those words…

Microsoft’s Gavriella Schuster on resilience, triumph and transformation in business today

What a year it’s been. We caught up with Gavriella Schuster, Corporate Vice President of…

Illustration marketing person with laptop trying to overcome four marketing hurdles

How to overcome the 4 hurdles to great content marketing  

Building a brand, gaining an audience and generating leads is important for organisations of all…

How to write a winning Microsoft Partner of the Year award entry

Do you want your company to be awarded Microsoft Partner of the Year? Of course you do, what…

Podcast image - Is this the end of the world...run on spreadsheets?

Our latest podcast – The future of work with Gavriella Schuster

In episode #6 of our podcast we are embracing video! And we have a special guest, none other than…

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Content planning: the 3 crucial steps to keeping your audience coming back for more

When it comes to content planning, developing a strategy is easy…in theory. In practice, it can be…

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300 million will see this sentence differently: accessibility in design

In many ways, the web is becoming increasingly accessible. At last count, it was estimated that…

Illustration man on sofa listening to a B2B podcast with headphones

Now is the winter of our audio content: the B2B podcast boom

The popularity of podcasts is a strange phenomenon. A long-form, linear, audio-only format in an…

Podcast image - Microsoft Partner Top 50 edition with Nick Rameka of LiveTiles

Our latest podcast – Plan, build, love

In episode #5 of our podcast, we discuss the process of designing, planning and executing a B2B…