As Corporate Vice-President of the One Commercial Partner Channel at Microsoft, it goes without saying that Gavriella Schuster lends great value to our Digital Marketing Excellence Report with her foreword.
With over 20 years of leadership experience in digital and cloud transformation roles, Gavriella brings a wealth of knowledge and expertise to the table. In fact, we would struggle to think of anyone more qualified to introduce our findings!
In her foreword, Gavriella cites staying ahead of change and demonstrating a unique value for customers as the biggest challenge for Microsoft Partners:
The most successful partner marketing strategies cut through the noise by clearly showing the unique value of their solution or services, and how they can support their customers’ business goals.
Gavriella’s insights are explored further in an exclusive interview – also featured within the Digital Marketing Excellence Report. Incidentally, the report is now recognised by Microsoft as a vehicle for celebrating the importance of high-quality digital marketing.
The report is a great resource for partners looking for examples, case studies and best practices from their peers.
So, what exactly is the Digital Marketing Excellence Report?
The first edition of the report was created back in 2015 as a means of understanding the state of digital marketing within the Microsoft Partner Network. This year’s edition continues to analyse and assess the blogging output, social media engagement and website quality of partners from across the globe; using increasingly sophisticated testing methods, improved scoring processes and numerous data points.
Since 2015, we’ve ranked the digital marketing efforts of Microsoft Partners and presented the results in our now much-anticipated, industry-leading publication. Each year we see significant improvements in digital marketing performance across the entire Microsoft Partner Network, and 2019/2020 is no different. It’s clear that partners are taking the role of digital marketing more seriously than ever before and it shows in this year’s results.
Our Digital Marketing Excellence Report aims to celebrate the achievement and hard work of partners around the world, whilst also providing you with an in-depth insight into the important trends and strategies that are behind these successes. The report will be launched at Microsoft Inspire 2019, in Las Vegas, NV.
Microsoft Inspire 2019, Las Vegas
Alongside providing the foreword to our report, Gavriella will be speaking at the Microsoft Inspire event in Las Vegas this July. Inspire 2019 is Microsoft’s premier event for partners and a valuable experience for anyone interested in strengthening their Microsoft partnership and growing their business.
The event brings together thousands of attendees from 130 countries for a week of networking and learning. The overall aim of Inspire is to increase partner profitability and accelerate business growth. Together with Gavriella, Corenote speakers will include Satya Nadella (Microsoft CEO), Brad Smith (President) and Judson Althoff (Executive Vice President).
We will also be attending the event – you’ll be able to find us at booth #616 – so be sure to drop by and grab your long-awaited copy of the Digital Marketing Excellence Report 2019/20!
Can’t make it to the event in Las Vegas? Feel free to register for a digital copy!