OUR Work /
Adobe
Helping Adobe deliver quality
at speed
We built a master toolkit that standardised Adobe’s creative process, cut production time by 80%, and kept quality high.
Company Overview
In truth, Adobe needs no introduction. So instead, we thought it best to highlight this line of theirs as it neatly sums up why our work with Adobe was a success. Adobe asked Fifty Five and Five to produce creative toolkits containing a wide range of assets to support its marketing campaigns. A quick turnaround was required, and, of course, the work had to meet the high standard of quality consistent with the Adobe brand.
Each toolkit involved delivering a slightly different collection of assets—sometimes with a few surprises thrown in. What’s more, the brief was put together by multiple Adobe departments, all using different terminology to refer to the same assets. This proved a challenge each time we were confronted with a new toolkit. We needed to be able to flex to the demands of each, so that we could produce consistent, high-quality work, at speed, whatever was asked for in the brief.
Fifty Five and Five Algolia content
Our company name comes from an Albert Einstein quote about how he might approach a problem if he had an hour to solve it – spending fifty five minutes thinking about the challenge and five minutes executing the solution. For us, once the fifty five is in place, the five is setup to succeed. But we don’t think of the fifty five as an amount of time; it’s more about the quality of thought.
So, when we received our next brief from Adobe, rather than jumping straight in, our Creative team, led by Senior Designer, Charlie Colbourne, took a step back to look at the bigger picture—i.e. the fifty five. We decided that instead of taking every project in isolation, we would build a master toolkit. Not only would this make it easier for our teams to know exactly what was required but it would mean we could produce consistent quality at pace.
We used the suite of Adobe tools, along with (at this time) some bleeding edge AI technology, and created a master toolkit we could iterate all future work from. Now if we receive a brief with a new asset or modified specification, we simply add it to the master template. AI, consuming the toolkits and briefs, helped our writers, project managers and accounts team stayed aligned.
Algolia blog extract
By reviewing all the toolkits and understanding all the possible types of deliverables, we now have a master toolkit document that contains everything. We can take on these projects on an ad-hoc basis with consistency, meeting all the requirements. From our side of things, we have developed a process which helps us to deliver quality work, as everyone starts from the same place. This way, we can focus on producing great work for the client.
With our approach to understanding what is required of each brief and goals Adobe have set, we were able to standardise our processes around costing and project management, turning the brief into instructions for the team. Today, we continue to respond quickly and consistently, with quality every time. Instead of reacting to the brief each time, our approach was proactive. It ensures that there is always control over the quality of the work.
Reduction in production time by consolidating several promo kits into one master kit.
Total number of graphical assets that are exported from the Adobe promo kit.
Total size of Adobe file used to create the promo kit templates.
Veronica Dumitrescu, Head of Enterprise Campaign Marketing, Adobe
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