OUR Work /

NTT

Paid media that

Paid media that

delivered for NTT

delivered for NTT

We helped NTT boost brand recognition during the Tour de France, with performance 50% above the industry standard.

lustration of professional cyclists in NTT gear racing forward, overlaid with data visualisations showing elevation, speed, and stats, representing NTT’s technology-enhanced fan experience.
lustration of professional cyclists in NTT gear racing forward, overlaid with data visualisations showing elevation, speed, and stats, representing NTT’s technology-enhanced fan experience.
lustration of professional cyclists in NTT gear racing forward, overlaid with data visualisations showing elevation, speed, and stats, representing NTT’s technology-enhanced fan experience.

Company Overview

NTT Ltd. is a leading global technology services company with over 6,000 clients around the world. They deliver services to over 200 countries and regions. To date, NTT Ltd. has received Partner of the Year awards from Cisco and Palo Alto Networks, as well as Microsoft’s Workplace Transformation Award, among other accolades.

NTT Ltd. is a leading global technology services company with over 6,000 clients around the world. They deliver services to over 200 countries and regions. To date, NTT Ltd. has received Partner of the Year awards from Cisco and Palo Alto Networks, as well as Microsoft’s Workplace Transformation Award, among other accolades.

Challenge

Challenge

As the agency of record for Paid Media, 2020 was our 5th year of working with NTT on the Tour de France campaign. 

In this year's race, NTT needed to raise awareness of their role as official technology provider for the world's most prestigious professional cycling competition. We had already achieved great results with previous years' Tour de France campaigns for NTT and now needed to execute a paid strategy that achieved even greater success.

A split-screen visual showing NTT’s Tour de France campaign creatives on the left and a close-up of a mobile LinkedIn ad for the campaign on the right, with the theme of connecting fans to the race.
A split-screen visual showing NTT’s Tour de France campaign creatives on the left and a close-up of a mobile LinkedIn ad for the campaign on the right, with the theme of connecting fans to the race.
A split-screen visual showing NTT’s Tour de France campaign creatives on the left and a close-up of a mobile LinkedIn ad for the campaign on the right, with the theme of connecting fans to the race.
A split-screen visual showing NTT’s Tour de France campaign creatives on the left and a close-up of a mobile LinkedIn ad for the campaign on the right, with the theme of connecting fans to the race.
A split-screen visual showing NTT’s Tour de France campaign creatives on the left and a close-up of a mobile LinkedIn ad for the campaign on the right, with the theme of connecting fans to the race.

Social campaigns

Solution

Solution

A global event like the Tour de France really catches the world’s attention.

As a leading paid media agency, it was our job to put NTT at the forefront of conversations around how technology could elevate the sport, especially the fan experience.

So, our messaging focused on the innovation that NTT had brought to the event experience that year, particularly around the data and analytics provided to fans during the race. This brought people closer to the action, whether cheering on in person or following on from the other side of the world.

Phone screen displaying NTT’s LinkedIn profile with a post about bringing the Tour de France to fans through technology, set against a blue background with campaign visuals.
Phone screen displaying NTT’s LinkedIn profile with a post about bringing the Tour de France to fans through technology, set against a blue background with campaign visuals.
Phone screen displaying NTT’s LinkedIn profile with a post about bringing the Tour de France to fans through technology, set against a blue background with campaign visuals.
Phone screen displaying NTT’s LinkedIn profile with a post about bringing the Tour de France to fans through technology, set against a blue background with campaign visuals.
Phone screen displaying NTT’s LinkedIn profile with a post about bringing the Tour de France to fans through technology, set against a blue background with campaign visuals.

Tour de France 2020 messaging

Outcome

Outcome

As our audience's main interest was the race, we illustrated its evolution and how NTT was revolutionising the sport via technology. We reached that audience via ads, organic traffic and remarketing.

Our team executed campaigns across social channels, segmented our target audience, and launched the campaign, ready to adjust messaging and audience as data rolled in.

We beat last year's performance and significantly raised NTT's positive brand sentiment. Remarketing was invaluable; by targeting those who'd interacted with content, we pushed our performance 50% above the industry standard.

The campaign helped people connect with and remember the brand. Analysis shows that brand recognition now continues to grow.

+77%

+77%

Increase in click through rate (CTR).

96%

96%

Of overall traffic came through mobile.

98%

98%

98%

98%

Above the industry benchmark for mobile engagement on Twitter.

Fifty Five and Five has really made a difference. Their paid media expertise gets the results we’re looking for – and more. We’re glad to have them along for the ride.

Fifty Five and Five has really made a difference. Their paid media expertise gets the results we’re looking for – and more. We’re glad to have them along for the ride.

Fifty Five and Five has really made a difference. Their paid media expertise gets the results we’re looking for – and more. We’re glad to have them along for the ride.

Fifty Five and Five has really made a difference. Their paid media expertise gets the results we’re looking for – and more. We’re glad to have them along for the ride.

Fifty Five and Five has really made a difference. Their paid media expertise gets the results we’re looking for – and more. We’re glad to have them along for the ride.

Georgia Hayward, Head of Campaign Planning and Delivery, NTT

Portrait of Georgia Hayward, smiling and seated
Portrait of Georgia Hayward, smiling and seated

How we can help with your next big project?

How we can help with your next big project?

How we can help with your next big project?

How we can help with your next big project?

How we can help with your next big project?

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The Leather Market
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I would spend fifty five minutes defining the problem, and then I would need just five minutes to solve it.

The Leather Market
Weston Street
London, UK
SE1 3ER

+44 20 3743 7897

© Fifty Five and Five 2025 - Our head office is registered in England and Wales as company no. 07508740. VAT no. 107280831. Privacy policy.

I would spend fifty five minutes defining the problem, and then I would need just five minutes to solve it.

The Leather Market
Weston Street
London, UK
SE1 3ER

+44 20 3743 7897

© Fifty Five and Five 2025 - Our head office is registered in England and Wales as company no. 07508740. VAT no. 107280831. Privacy policy.

I would spend fifty five minutes defining the problem, and then I would need just five minutes to solve it.

The Leather Market
Weston Street
London, UK
SE1 3ER

+44 20 3743 7897

© Fifty Five and Five 2025 - Our head office is registered in England and Wales as company no. 07508740. VAT no. 107280831. Privacy policy.

I would spend fifty five minutes defining the problem, and then I would need just five minutes to solve it.

The Leather Market
Weston Street
London, UK
SE1 3ER

+44 20 3743 7897

© Fifty Five and Five 2025 - Our head office is registered in England and Wales as company no. 07508740. VAT no. 107280831. Privacy policy.