Your website is your most powerful marketing tool. It’s the place you can get your brand across, tell your customers how you can solve their problems and, ultimately, create leads for your business.
Being technology companies, it’s no surprise that many Microsoft Partners have excellent websites. If you are looking for inspiration to improve or upgrade yours, there are few better places to look than our list of the ten Microsoft Partners whose websites both look great and host some top-quality content too.
How we ranked the websites of Microsoft Partners
Every year we carry out an annual review of the digital marketing efforts of the Microsoft Partner Network. We review the blogs, social media activity and websites of 39,000 Microsoft Partners worldwide who work in the enterprise IT space.
We built a tool which evaluates several website metrics, such as accessibility, content and speed to rank partners.
*Below are the top 10 best websites of Microsoft Partners according to our report (n.b. in the final Top 50 report, we aggregate blog, social media and website scores, so the top 10 in the report is very different to the list below).
Where companies achieved the same website score, we judged their position here based on where they finished in the full Digital Marketing Excellence report.
10 best company websites of Microsoft Partners
1. SSi Consulting
SSi Consulting create flexible accounting software based in the cloud, with an ambition to help companies increase productivity and efficiency in their daily accounting tasks.
SSi Consulting’s website made the top of the list because:
SSi want to “laser focus” on their customer needs and their website is a pure representation of that messaging. Simple and efficient without the bells and whistles, SSi tell their customers exactly what they can do for them.
What can you learn from SSi Consulting’s website?
Simplify, simplify, simplify. SSi waste no space, content or pages on anything but the essentials. Their website is so effective because it is so simple. Sure, not every website can be as simple and straightforward as this, but it should be the goal.
With headquarters in Canada, ShareGate is a leading provider of cloud-managed and migration services and are used by thousands of organisations worldwide.
ShareGate’s website made the list because:
Sharegate’s secured the coveted number 1 spot in the overall Top 50 report and their website played a big role in this achievement. ShareGate’s sleek website design grabs the attention and features the most effective structure of any website we surveyed, with the most direct and impactful information.
What can you learn from ShareGate’s website?
ShareGate’s website is a huge source of inspiration for Microsoft Partners selling specific products. We’re particularly impressed by their product pages that make good use of screenshots to demonstrate how their solutions work. Their inclusion of great customer quotes, FAQs and witty language combine to highlight their expertise and approachability.
3. Axon IT
Based in the North of England, Axon provide IT outsourcing services to clients and established themselves as the first company in their region to achieve Microsoft Gold Cloud Competency.
Axon’s website made the list because:
The first thing you notice when you arrive on Axon’s website is the phrase ‘Is your technology working hard enough?’ A direct question like this can provoke the right audience to consider their current situation and how Axon might have the answer they are looking for. This is all framed through a well-structured website design that neatly splits their services into ‘cloud’ and ‘managed’.
What can you learn from Axon’s website?
Axon showcase a great fusion of messaging and design to illustrate their bold and direct approach to helping their customers. From a succinct and informative home page, they’ve opted for longer form subpages where possible, meaning the website navigation avoids breaking down into reams of hard-to-find information.
Silverware specialise in designing, implementing and supporting custom enterprise software for business management and enterprise resource planning sectors.
Silverware’s website made the list because:
Silverware have opted for a unique approach to their website. It stands outs due to their light-hearted but descriptive approach to their capabilities – matched with splashes of vibrant colours and creative images.
What can you learn from Silverware’s website?
For partners that want to inject a bit of personality into their website, look no further than Silverware. Adopting a bright colour palette and “fun” conversational copy sends a positive, warm message to customers and prospects alike.
5. CloudBerry Lab
Cloudberry Lab—founded in 2011—provide software, expertise and services that secure and protect the IT environments of small and medium-sized businesses.
CloudBerry Lab’s website made the list because:
CloudBerry Labs website features informative content that empowers the reader to discover more and educate themselves on the technology that’s best for them.
What can you learn from CloudBerry Lab’s website?
CloudBerry is a fantastic example of how an education-first approach to inbound marketing can really pay off. Their resource section breaks down into blogs for IT pros, blogs for MSPs, whitepapers and more visual educational content – showing how cementing your position as a thought leader can push you to the top.
6. Modality Systems
Communications consultancy and two-time Microsoft partner of the year, Modality Systems, helps clients realise the maximum benefit of their Microsoft investment.
Modality System’s website made the list because:
Modality System’s website is modern, sleek and easily navigable with a content-first approach that effectively draws the reader towards the educational material they need. The strength of their brand and the quality of their information contributes greatly to their exceptional score in this year’s report.
What can you learn from Modality System’s website?
Modality’s website concentrates on putting their customer’s needs first, rather than talking at length about the technology they offer. They show that when you focus on specific problems that technology can solve, you can frame the entire customer journey through a clear understanding of the ways in which their services create real value for the client.
As a global enterprise, SADA is an expert IT provider and consultant, specialising in enterprise consulting, cloud platform migration and custom application development.
SADA’s website made the list because:
SADA has done a fantastic job with their website. A simple design and great colour scheme combine with neat infographics and clear content that drills down into exactly what they can do and how their expertise can help their customers.
What can you learn from SADA’s website?
Aim for simplicity. This can be harder than it sounds – SADA provides a wide range of services which can be difficult to translate into clean-cut and precise copy. So, narrowing that down to the essential messages is a challenge.
8. Ledgeview Partners
Ledgeview Partners is a business and technology consultancy that specialise in a wide range of services dedicated to helping businesses provide a phenomenal customer experience.
Ledgeview Partners website made the list because:
The phrase ‘we’re savvy and personable’ appears on the Ledgeview Partners website, which encapsulates the two pillars of what makes their brand so attractive. There’s a wealth of interesting and useful information on the website, which combines their services with broader tips, guides and explainers.
What can you learn from Ledgeview Partner’s website?
Personality and brand play a big role in presenting your company to the world. Ledgeview’s friendly tone permeates through the entire website and it screams “we can help solve your problem”. A genuinely effective combination of friendly and professional makes it clear that the business is staffed by approachable people that mean business.
With a presence across North America, Ntiva specialises in cloud services, managed services and cybersecurity to ensure their clients always have access to the most responsive and efficient technology possible.
Ntiva’s website made the list because:
Design certainly played a major role in Ntiva’s website doing so well in our rankings. The clean, modern and simple layout is the first thing a user sees when they land on the homepage, which makes it easy for visitors to find what they’re looking for.
What can you learn from Ntiva’s website?
Ntiva’s slick, simple and engaging website digs right down to the roots of what they do and why people “love” their products and solutions. Their great use of customer testimonials oozes credibility to show they’re an experienced business that deserves trust.
10. MCA Connect
MCA Connect’s goal is to align people, processes and technology to create award-winning Dynamics 365 and ERP environments.
MCA Connect’s website made the list because:
What makes MCA connect stand out is the way they are so consistent in the fundamentals of website best practice. Being rigorous and consistent when updating your site, being mobile-friendly, connecting with social media profiles and using strong page titles all help. Create a checklist of everything you can do to tweak and improve your website on a regular basis.
What can you learn from MCA Connect’s website?
MCA Connect has an incredibly well-designed website – it’s clear that a lot of thought and planning has been put into the design and user experience. Every box has been ticked here in terms of design, content, SEO and navigation. Pages are elegant, content is concise and navigation is easy.
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