How do your marketing efforts rank against those of your competitors? Is your blogging as good as your rivals? How do your website and social accounts rate against the biggest names in your industry?
Questions like these led us to create the first edition of our digital marketing excellence report back in 2016. We wanted to understand the state of the Microsoft Partner Network (MPN) with regards to digital and content marketing. To do so, we began analysing the marketing of partners in the MPN, creating a ranking system and comparing the results.
That first report set the stage for what has become an annual snapshot of the state of Microsoft Partner marketing. The Digital Marketing Excellence report is now an industry-leading publication – Microsoft Partners around the globe wait with bated breath on who comes out on top every year. More than a ranked list, the report has become a source of insight and advice on how each and every Microsoft Partner can improve their own marketing, by learning from the best in the industry and from us.
The Digital Marketing Excellence report is now an industry-leading publication – Microsoft Partners around the globe wait with bated breath on who comes out on top every year.
Now, the 5th edition of the Digital Marketing Excellence report is almost here. We’ve been busy crunching the data – analysing the websites, blogs and social channels of over 24,000 partners. The content team are writing summaries of the Top 50 partners, explaining how certain companies achieved their spot as well as noting interesting new entries. The design team have been working on a brand-new look for the report. Our SEO team is making sure that content like this blog is being found by readers like you.
As ever, the Digital Marketing Excellence report is a fascinating look at the individual marketing efforts of companies within the Microsoft Partner Network – we’re very excited to share it with you.
We’re also thrilled that Gavriella Schuster, Corporate Vice-President of the One Commercial Partner Organization at Microsoft, has once again agreed to write the foreword to the report. The new Partner Benchmarking Tool – which we used to conduct this year’s ranking – is endorsed by Microsoft as the primary method to help partners measure, understand and improve their digital marketing.
But we get what people really want to know:
- Am I in it?
- Where did I rank?
- Where are my rivals?
- Where did I score well?
- How can I improve my score?
As with previous years we’ll be launching the report at Microsoft Inspire, from our booth. Before that the results are strictly top secret, so make sure you visit our stand on day one of Inspire – the 14th of July – to grab your copy!
If you’re not attending the event in Las Vegas, sign up below and we’ll let you know as soon as the report is digitally released. Of course, if you make it into the report, you might get an email from us a little sooner… just don’t tell anyone!
Click here to find the previous reports.