There’s no sector quite as competitive as the IT industry is today. That’s why as a Microsoft Partner you need to find ways to differentiate yourself from the crowd. This is where we believe cutting-edge digital marketing is essential.
With Microsoft Inspire 2019 fast approaching, the team here at Fifty Five and Five have been hard at work preparing research, building presentations and gathering data from the front lines of the marketing world to knock your socks off. And we can’t wait to show you.
Our masterclasses cover a series of subjects that will give your teams the inspiration and know how to up your marketing game.
Over the course of the week, we will be presenting on a series of essential marketing subjects that are very much in line with themes explored within our Top 50 Report (which you can download for free)!
Our masterclasses will take place at our stand (#616) multiple times throughout the week of Inspire—drop by to find out the schedule. Topics include:
Masterclass one: How to rank in Google in 2019
Towards the end of 2018, Google rolled out an important change to their core algorithm. Whilst this update did not impact all websites or content creators, the algorithm changes certainly reflected a shift in the direction that SEO is heading. Whatever your industry, it is now vital that you pay attention if you want to enjoy high website rankings when such changes occur.
With each passing year, the state of play for the SEO industry shifts. In 2019, these changes have become more fundamental than ever, which is why this masterclass will cover the top-ranking factors to consider at present.
Throughout the presentation, our Digital Marketing Executive Enrika will share (and elaborate on!) her 6 best tips for improving your ranking on Google:
- Creating high quality content
- Excellent on-page optimisation
- Creating a secure website
- Improving user experience
- Improving website speed
- Earning high-quality backlinks
Masterclass two: Top marketing tools and why you should use them
Very much in line with our Top 50 Microsoft Partners Digital Marketing Excellence Report, this masterclass will delve into top marketing tools and why you should be using them for your business.
The session will also be delivered by the super knowledgeable Enrika, who will take you through the very tools that we use at Fifty Five and Five to improve our:
- Social media management
- Paid media
- SEO
- Emails
- Reporting
Enrika will cover 1 or 2 tools for each element of our digital marketing strategy – highlighting key features along the way.
Masterclass three: The importance of backlinks
A backlink refers to any link from one website to another. There’s often a little confusion around the exact function of backlinks, alongside the distinction between outbound links and backlinks. For this reason, our Account Manager, Mischa, has crafted a masterclass designed to provide clarity and get you up to speed with:
- What backlinks are
- Why you need backlinks
- Where to get backlinks
This masterclass will guide you through actionable steps for improving your backlink usage and show you exactly why their importance should not be underestimated within your digital marketing efforts!
Masterclass four: How to build a landing page for sign-ups
You’re probably already aware that free software trials are a great way of converting leads into customers. In order to maximise sign-ups for a free trial of your product, you will need a killer landing page that engages visitors. Your landing page – in a nutshell – is a form-enabled webpage where prospective customers can sign up for your product or services.
This masterclass will show you exactly how to create a landing page that will encourage visitors to sign up. The session will also take you through what to include on your page and how it should look overall.
Throughout this class, you will learn:
- Why you need a landing page
- Why landing pages are tricky to get right
- What you should include
- What your landing page should look like
- How to get started with building your page
Getting your landing page right requires time and effort. In this masterclass, Mischa will endeavour to show you the ropes and help you to create a landing page that converts!