By the time you read this, the EU’s new General Data Protection Regulation (GDPR) will be less than six months away. With major fines for failing to comply, many businesses are finally waking up to the fact they need to get GDPR compliant, and they’re looking for IT companies with expertise in the topic that can help. If you have a GDPR service, this is a huge opportunity to win a lot of new business in the short term, but also for years to come.
Marketing your GRPR service, and letting your customers know what you do is essential. You need to know how to communicate your GDPR service to potential and existing customers in a way that makes them choose you over the many other companies offering GDPR compliance services.
Knowledge is power
While the GDPR will most certainly present a challenge for your customers, there also lies an opportunity for smart technology providers. For example, if your business specialises in data protection—whether through protection software, management policies or user training—you are well-positioned to help companies avoid the GDPR’s huge fines.
And here at Fifty Five and Five, we have written countless blogs, whitepapers, eBooks and magazine articles for tech companies who want to tell the world about their GDPR service.
Make sure people know about your GDPR service
Because we exclusively offer digital marketing services to B2B tech companies, we understand the variety of products and services you offer. So when it comes to GDPR compliance, we know about and understand the technologies and services you sell that can bolster your customers’ security.
Specialise in Governance & compliance?
Accountability and transparency over personal data have always been implicit requirements of data protection laws, but the GDPR is focused on raising their significance. Businesses are expected to employ comprehensive governance measures proportionate to their size, as tools like Privacy Impact Assessments (PIAs) will become a legal requirement and businesses must not just comply, but demonstrate compliance. The demonstration may include hiring data protection policies, implementing data minimisation, psuedonymisation or appointing a Data Protection Officer (DPO).
How we could market your Governance and Compliance GDPR service
We can produce:
- Blogs showing how your business helps customers ensure data doesn’t go missing or get accessed by the wrong people
- Snackable videos that show how deploying compliance policies keeps customers safe
- Whitepapers and eBooks that explain how customers can better govern their content
Offer data protection software or services?
There is, of course, no ‘fix-all’ when it comes to software that can guarantee complete security of your customers’ businesses. But deploying a set of tools to secure content holistically is your next best bet. Tools like firewalls, internet gateways, and malware protection defend personal data around the clock, while managed security services like secure configuration and access control take the security burden off your customers’ shoulders.
How we could market your data protection GDPR service
- Produce infographics detailing which security measures will be the most applicable to your customers
- Write step-by-step guides to avoiding a potential data breach
- Run memorable email campaigns that educate people about the tech they need
Offer user training or GDPR compliance certifications?
Technology aside, addressing the ‘human’ aspect of compliance is just as important. Human error is at the heart of most data breaches, and that usually stems from a lack of understanding or misuse of IT. The good news is that these are easily fixed. Training users about personal information, individuals’ rights, consent, and documentation will all provide practical experience to employees in the tools they use every day. The sooner they can get training done, the less nervous your client’s customer will be when the GDPR comes around.
How we could market your user training or certification GDPR service
We help you by:
- Manage your social media to share tips on becoming and staying compliant
- Create brochures and direct marketing about user training
- Run and manage ads about your certification services
Educate customers about your GDPR service
The first (and perhaps biggest) step towards GDPR compliance for your customers is awareness. We can write a ‘GDPR overview’ blog post/whitepaper/e-book to inform your audience of the regulation’s details. The content would explain:
- What is the GDPR?
- When is it coming?
- Who and what does the regulation apply to?
- What do they need to do to prepare?
- How your service helps
Introductory-level content like this will not only help your potential customers get fully up to speed with the GDPR, but can let them know that you are there to help.
Market your GDPR service to win countless new customers
A huge proportion of companies still don’t have a plan in place to become compliant with the new law. There’s only a few months left before the GDPR comes into effect, and so you are perfectly placed to help customers implement a plan to adapt by using your GDPR service. So, are you ready to let them know?