Fifty Five and Five
international content marketing association winner

Fifty Five and Five take home Silver at the International Content Marketing Association (CMA) Awards

The International Content Marketing Association Awards are a pretty big deal in the content marketing calendar. Agencies across the world submit their best work from the past year to be judged by some of the top names in the industry.  The event provides a brilliant showcase of expertise, talent and insight for brand marketers, and this year we’re delighted to have won an award for our Microsoft Partner Benchmarking Tool.

With entries from 23 countries and almost 150 individual agencies, we couldn’t be prouder to have won the Silver award for Best Use of Data and Insight. A lot of hard work went into creating our Partner Benchmarking Tool, and to have it recognised at such prestigious awards is a real honour.

For those of you who are unfamiliar, the Partner Benchmarking Tool was built to provide real-time insights for Microsoft partners, so that they could quickly identify which aspects of their content marketing strategies needed improvement. By simply entering a URL, users can put their website, blog and social through 40 tests that quantify performance and provide results in seconds.

The data pulled in this process allows users to diagnose the health of a whole range of inbound marketing factors. And, as the results are presented in a simple score format, it’s easy to see where improvement is needed.

partner benchmarking tool scores

Following their results, users are given access to a range of informative, how-to videos and tutorials full of actionable advice for getting better scores in the future. Relevant content is tailored to each user, based on the strengths and weaknesses gleaned from the analysis.

Microsoft has made the Partner Benchmarking Tool accessible to all 500,000 partners via the Smart Partner Marketing Portal. As such, marketing teams around the world are being inspired and empowered to achieve more with their content marketing efforts.

Interested in learning more about what our marketing tool can do for your business? This post provides a round up.

Whilst we believe in celebrating our successes here at Fifty Five and Five (and we’ll certainly be raising a toast later today) we don’t plan on stopping here. We’re constantly working to refine our services so that we can provide more value for our fab clients.

There are some exciting projects in the pipeline, including work on a brand new concept for an Insights Report (more on that later…). Alongside Insights, we’re also investing more time into social selling and content marketing research, so that we can keep delivering top quality advice and strategies that help our clients thrive.

Check out our fool-proof guide to content marketing, designed to help B2B marketers put together a killer content strategy.

We’d like to take this opportunity to say a big thank you to the International Content Marketing Association Awards for their recognition. It’s such an awesome time to be a player in the digital marketing landscape, and we can’t wait to share more great tools, content and insights with you.

For now, feel free to check out our library of existing marketing content here.

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Megan Marris

Megan Marris

Megan is one of our newest writers – she loves telling stories and is a stickler for spelling.