Microsoft Partner Top 50 Movers and Shakers: The Rules of Engagement

In this month’s Microsoft Partner Top 50 post, we take a closer look at the partners who have been nailing audience engagement online.

Pranita Tamang
4 MIN|November 24, 2021

In this month’s Microsoft Partner Top 50 Movers and Shakers: The Rules of Engagement we’re not talking about military tactics, or the TV show starring David Spade. We’re going to be taking a closer look at the Microsoft partners who have been nailing audience engagement.

As a business, engaging with your audience in a meaningful way builds trust and brand loyalty. It’s about how you interact with people via your content on social media, how responsive you are etc. So, let’s see who was making moves in October:

October’s Movers and Shakers

The formula that measures engagement in our Top 50 takes into account our Microsoft partners’ social channels, how much engagement they receive in likes, shares, comments and all the signifiers of a successful social engagement strategy.

Content + Cloud

At the head of the pack, it’s Content + Cloud, who took a huge leap up the engagement table this month, with a 22.9 point surge from 57.1 to 80. We were pretty blown away by this, so we asked Digital Marketing Manager, Faye Waghorn, what her secret is.

Avoid posting for the sake of posting. Too many organisations are set on posting set amounts of times in a day or week, which can ultimately lead to the content you put out being sub-par. In my opinion, I would rather the team went a day without posting than gap filling with repetitive or irrelevant content.

One way that Faye and the team have been nurturing engagement on LinkedIn is via monthly live ‘Meet the Expert’ sessions. Since starting the campaign last year, Content + Cloud have seen almost a 400% increase in followers over 9 months.

Finally, Faye shared her take on how to be heard above the background noise of social media.

It’s easy to get lost in a social network feed filled with over-used images and generic captions. So, dare to take some risks and stand out a little.

Content + Cloud provides complete tailored digital transformations for businesses of all sizes. Their four-step approach; Transform, Evolve, Secure, Support, helps organizations to build sustainable transformation strategies that stick.

Encore Business Solutions

Encore Business Solutions are up 12.5 points from an engagement score of 35.7 to 50. They also moved up into joint 37th position alongside Kinetix Solutions with an overall score of 60/100. Well done, team! Keep up the good work.

Encore Business Solutions guide businesses through ERP, CRM and cloud transformation, as well as help with Azure and the Power Platform. They also offer pre-made Microsoft Dynamics ERP and CRM solutions. Basically, if it’s Microsoft, they can help.


Plesk also boosted their engagement score from 37.5 to 50 this month, putting them in 36th place overall. Their content, SEO and engagement scores are all on the uptick, so it’ll be interesting to see what they can do in the future.

Plesk’s flagship server management platform, Obsidian, gives you everything you need to build, secure and run your digital projects. It features over 100 extensions for specialist functionality and can be used by IT admins, web designers, developers and pretty much anyone who might need it.

Hewlett Packard Enterprise

Hewlett Packard Enterprise still maintain the top spot when it comes to social engagement. With a consistently high score each month, they’re dominating the engagement rankings right now. They’ve been at a steady 83.3 for some time thanks to a robust and well managed social strategy that puts customers first. They’ve really become the benchmark for engagement in our Top 50.

Hewlett Packard Enterprise are digital transformation and cloud experts. Whether it’s data storage as a service, compute as a service, network as a service, or software, HPE are highly knowledgeable in all things cloud.

Ledgeview Partners’ approach to social media interaction

It was a good month for Ledgeview Partners too, bringing them ever closer to the Top 50. Why is social media engagement important to them? We asked Digital Marketing Specialist, Julia Flaherty:

LinkedIn is a place where we show and celebrate Ledgeview’s core values, where we strive to provide a ‘business and technology education’ to our audience, and where we go to build and maintain meaningful relationships.

Julia highlighted the importance of allowing your brand to have fun on LinkedIn, and how generating engaging content for social media is a whole-team effort. She said, “This exemplifies the authenticity of our brand and the character of our team.”

Finally, Julia spoke about the similarities between B2B and B2C and how they are often misconstrued as being in completely different stratospheres.

We aren’t just marketing to businesses – we’re marketing to people. We’re discussing with them, collaborating with them, and connecting with them.

How do you compare?

Check in with our Microsoft Partner Top 50 Movers and Shakers each month to see how you compare with these social engagement masters. Or you can take a look at our live Microsoft Partner Top 50 leader board for more up to date results.

Want to appear among the Top 50? We can help you improve your engagement, create better content, and boost your SEO. Get in touch to find out how.