Strategy Archives

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July 24, 2024

Google’s U-turn on marketing cookies and what it means for B2B

Stephen Reilly | B2B buyer journey, Strategy, Trends

Google has reversed its plan to block third-party cookies, a decision with profound implications for digital marketing. This blog explores the effects of this decision on B2B marketing and the strategic opportunities (and challenges) it presents for marketers.

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March 27, 2023

Dell Technologies

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