The financial argument for investing in social media

There’s a financial argument to be made for investing in social media; companies that use it at least once a week achieve 1.6x larger deals!

Stephen Reilly
1 MIN|July 23, 2021

B2B tech companies often ask us our opinion on the value of investing the time and resources (read: money) in developing a social media strategy. We always tell them that investing in social media is a lynchpin of a great inbound marketing approach. But we have sometimes struggled to articulate just how much of an investment is required to generate a specific return. Until now.

Access our free report to get in-depth and quality data on the value of social selling and how you can apply it to your organisation. For example, did you know:

Companies that use social media at least once a week achieved lead deals 1.6 times larger than those who posted at least every month? Among this high performing group, deals were worth an average $75,000 dollars.

Get access to many more key findings here.