July was a busy month for us here at Fifty Five and Five. Microsoft blessed us with a whole host of exciting announcements at their annual partner conference, Inspire; the team began returning to the office as restrictions in England started to ease (we even added some new office plants); and we also welcomed a new Writer to the team.

The hustle and bustle never stops apparently – and we quite like it that way! So, it will come as no surprise to you that our all-digital Microsoft Partner Top 50 also saw some significant movement among partners in July’s scores on the doors. Shall we take a look?

 

July’s Top Movers and Shakers

We’ll start by highlighting some of the great work demonstrated by four Microsoft partners as they made some impressive gains in this month’s Top 50. Those partners are:

  • Aptify

Aptify made the biggest leap in July’s Top 50, moving up 76 places to rank #26 at the time of this blog post. Now that’s an accomplishment to be proud of. Great work, Aptify!

Founded in 1993, Aptify has years of experience providing powerful, flexible and comprehensive Association and Membership Management Software solutions globally.

  • Adatis

Similarly, Adatis made significant gains, moving up 72 places to rank #21 at the end of July –  just behind Aptify. Still, this level of growth a seriously impressive feat. A huge well done.

Adatis are a specialist Data Analytics Consultancy and trusted Microsoft partner, who help organisations unlock the power and value from their data to enable them to improve business performance, better serve and engage customers, empower employees, find efficiencies, and remain compliant.

  • Blue Horseshoe

Blue Horseshoe entered the Top 50 for the very first time at the end of June. Since then, they’ve consistently ranked in the top 45, ranking as high as #23 and now ranking around #30. Considering they’ve were ranking around #100 at the start of 2021, you can colour us impressed.

Blue Horseshoe empowers business transformation where it counts most. They help companies define and plan their enterprise strategy, connect and collaborate with business applications, and optimize and execute supply chain operations.

  • Concurrency

Again, Concurrency were ranking in the #100s at the start of 2021, and only entered Top 50 for the first time in May. They have since been climbing the ranks, and have now been ranking in the Top 30 since the start of July. Very solid work.

Founded in 1989, Concurrency is a business and technology professional services firm driving technology innovation and organizational change management.

 

Encore on a “culture of content contributors”

The aim of this blog series is to provide insight for Microsoft Partners to help them achieve marketing success. Encore have consistently demonstrated their marketing excellence in the Microsoft Partner Top 50 – so we spoke to their VP of Marketing, Natalie Armstrong, to find out the secret behind their top-notch content.

Hi Natalie. Congrats on shooting into the Top 15! Tell us – what is your secret weapon for such great quality content?

“We’ve created a culture of content contributors at Encore. All our team members feel a sense of responsibility to share their knowledge in their individual areas of expertise. The ongoing collaboration with our inhouse SMEs has enabled us to sustain such a high volume of relevant and high-quality blog content over the last 3+ years.”

Great stuff. How do you keep your content driving people back?

“As well as sourcing new content we also spend a considerable amount of effort reviewing and updating older popular pieces of content that drive conversions. In addition to prioritizing our time and energy on optimizing content and users page experiences we dedicate time and budget dollars on our marketing technology and using it to help drive results and dictate our next decisions.”

Thanks, Natalie!

 

Where do you rank?

That’s it for the July edition of our Top 50 Movers and Shakers blog. Bookmark our continuously updated Top 50 Microsoft Partners to see how you and other Microsoft partners rank in the month ahead. And hey – you could even feature in August’s post!

At Fifty Five and Five, we help technology companies grow their business, drive brand awareness and achieve their marketing goals. If you need help with your digital marketing, get in touch with the team today.