Harnessing the power of Microsoft MVPs to propel your business

Incorporating a Microsoft MVP into your marketing strategy could present new opportunities for growth and innovation. Here’s how to do it.

Stephen Reilly
11 MIN|August 18, 2023
2 Microsoft marketing professionals working in front of a laptop.

Incorporating a Microsoft MVP into your marketing strategy could present new opportunities for growth and innovation. I’m going to show you why partnering with a Microsoft MVP could become a turning point for your business. And I’ll tell you exactly how to do it.

Come with me as we venture further into understanding the potential benefits of Microsoft MVPs on your business, and explore the magnitude of their influence, their audience reach, and the synergy between their audience and yours.

What this article contains

In the interests of you being busy and this being a long post, here’s a summary of what you can expect. If you’re interested, read on.

  1. Understanding what a Microsoft MVP is
  2. The value of Microsoft MVPs in promoting your brand
  3. Boosting audience reach
  4. Improving audience alignment
  5. Making the most of a Microsoft MVP partnership
  6. The secret to success
  7. Begin your own MVP partnership

The vital role of Microsoft MVPs in the tech sphere

In the world of technology, expertise and innovation drive progress. At the forefront of this progress are the individuals who not only master the intricacies of their domain but also share their deep understanding with others. Among these individuals, Microsoft MVPs (Most Valuable Professionals) hold a distinct position.

Microsoft MVP logo

Microsoft MVPs are trailblazers in their respective fields – they are top technology experts, developers, and IT professionals who passionately share their high-quality, real-world expertise with the community. Representing a diverse range of Microsoft product users, these MVPs actively contribute to the tech ecosystem. Their roles are multifaceted, they share knowledge, provide candid feedback to Microsoft, and assist other users in deriving maximum value from their software.

The influence of thought leaders and domain experts like Microsoft MVPs is immense. They are not just experts; they are influencers who can shape the perceptions of a brand and sway purchase decisions. For your business, a Microsoft MVP can become a credible influencer, offering enhanced visibility, increased credibility, and access to a larger audience.

Understanding the Microsoft MVP Awards

The Microsoft MVP Awards was initiated with the goal of recognising the exceptional leaders in technical communities worldwide who willingly share their high-quality, real-world expertise with others. These individuals, titled as Microsoft Most Valuable Professionals (MVPs), have an unwavering commitment to helping others get the most out of their Microsoft technologies.

The MVP award is presented annually, acknowledging the past year's contributions by an individual to Microsoft-related online and offline communities. While Microsoft employees cannot be MVPs, the program embraces a wide range of professionals, including independent experts, network partners, and business owners.

MVPs come from many backgrounds and boast diverse expertise, covering over 90 Microsoft technologies, grouped into major categories such as:

  • Developer Technologies
  • Cloud and Datacenter Management
  • Office Apps & Services
  • Enterprise Mobility
  • Business Applications
  • Windows and Devices for IT
  • Data Platform
  • AI

This comprehensive range reflects the breadth and depth of knowledge available within the MVP community. MVPs are present in every corner of the technological landscape, from coders and IT professionals who can fine-tune a system for optimum performance, to data scientists who can extract meaningful insights from complex datasets. Their varied skills and diverse perspectives make MVPs an incredible resource, regardless of the specific nature of your tech needs.

However, what truly sets MVPs apart is their zeal for sharing their knowledge and the community-driven nature of their activities. This not only boosts the overall accessibility and usability of Microsoft technologies, but also provides a valuable platform for your business to tap into. By understanding the breadth of the MVP program, you can better appreciate the potential benefits that an MVP can bring to your business.


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The value of Microsoft MVPs in promoting your brand

Microsoft MVPs are not just tech savants but also influential figures within their respective communities, often engaging with large audiences of professionals and enthusiasts. To understand the value they can bring to your brand, it's essential to consider their extensive reach and their power to sway decisions and opinions.

Influence and credibility

When an MVP speaks, people listen: Given their status and respect in the tech community, when an MVP talks about a product, service, or solution, it lends credibility to your product in the eyes of a highly targeted audience.

Genuine, credible promotion: MVPs can indirectly promote your brand by using your products or services and speaking about them in forums, blog posts, podcasts, webinars, and at conferences. Such mentions can not only increase your brand's visibility but also enhance its reputation.

Training and Education

Leveraging the knowledge and experience of Microsoft MVPs, companies can gain invaluable insights for their teams. Microsoft MVPs are often at the forefront of emerging technologies and can provide hands-on training and education to your staff. This can help your team to upskill, improve productivity, and innovate, driving the overall growth of your organization.

Product Feedback

No one understands Microsoft products better than the MVPs. Their insights and feedback can be instrumental in enhancing your product offerings. If your business builds upon or integrates with Microsoft's ecosystem, the advice from an MVP can help you refine your product, identify gaps, and deliver a better experience to your end-users.

Network Opportunities

Networking is a vital aspect of any business, and Microsoft MVPs bring with them a robust and diverse network. Partnering with an MVP not only exposes your brand to their audience but also connects you with other industry leaders and professionals. This can open new opportunities for collaborations, partnerships, and business growth.

The audience reach of Microsoft MVPs

Microsoft MVPs have a broad reach, often communicating and sharing their expertise with thousands of professionals, students, and enthusiasts in their respective fields. This wide audience network is another asset that your brand can benefit from.

Graphic image of surround sound.

Expansive reach

An MVP's audience typically includes a large number of technology enthusiasts, professionals, and decision-makers. The exact numbers vary depending on the MVP's area of expertise, their engagement activities, and their time as an MVP.

Valuable demographics

Their audience often consists of IT administrators, developers, architects, IT Directors, CIOs, CTOs, and other key decision-makers in organisations – valuable demographics for B2B companies.

Global reach

Additionally, their reach is often global, given the international recognition of the Microsoft MVP award.


Discover how we collaborated with international Microsoft Partners to expand their reach here.

Amplifying your brand impact with the MVP audience reach

Discover the potential of tapping into a vast and engaged community as we explore how the audience reach of Microsoft MVPs can substantially amplify your brand's impact:

Enhanced brand visibility

With the right collaboration, an MVP's audience can be directed towards your brand, significantly expanding your brand visibility.

Access to decision-makers

Given the composition of an MVP's audience, your brand can directly reach decision-makers in organisations, potentially leading to significant business opportunities.

International exposure

If your brand caters to a global audience, an MVP's international reach can further extend your brand's footprint.

Remember, however, to ensure your brand's values and offerings align with the MVP's area of expertise for the most effective partnership.

For example, if a Business Applications MVP uses your application to optimise a workflow and shares this success story, it can significantly boost your brand image.

Social proof

Power of social proof: The endorsement of a Microsoft MVP acts as a potent form of social proof—a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behaviour.

Impact on consumer behaviour: When an MVP shares their positive experiences or viewpoints about your brand, it sends a powerful message to potential customers about the value and reliability of your offerings.

Unparalleled exposure

Partnering with a Microsoft MVP can provide your brand with unparalleled exposure to a specific, engaged audience.

Boosted credibility and visibility: The esteem associated with the MVP title, coupled with their deep connections within the tech community, can bolster your brand's credibility and visibility in a unique and effective way.

Complementary audience interests

Understanding the significance of Microsoft MVPs in promoting your brand is not just about recognising their influence or the size of their audience. It's equally crucial to see how their audience's interests might mirror your own.

Aligning interests with MVPs' audience

Microsoft MVPs are domain experts, and their followers are typically individuals or businesses that are deeply interested in their respective technology areas. This presents a unique intersection where your brand can leverage.

Demographic synergy

Often, the followers of MVPs encompass tech enthusiasts, professionals, and decision-makers. If your brand offers solutions or services that cater to these groups, then an MVP's audience is essentially a ready market for you. For instance, your brand's collaboration tools could perfectly align with an MVP specialising in Microsoft Teams, creating an ideal partnership.

Focused fields of interest

Furthermore, MVPs usually focus on specific niches within the vast Microsoft technologies ecosystem. If your brand aligns with these niches, you could capitalise on the MVP's dedicated following.

Audience alignment: the key to successful brand promotion

Aligning your brand with an MVP's audience is not merely about increased visibility, but about creating meaningful and mutually beneficial connections.

  • Engagement at its best: When your offerings resonate with an MVP's audience, your promotional activities are likely to drive increased engagement. After all, an audience that is already interested in the MVP's content will be more receptive to their recommendations.
  • Improved conversion rates: Promoting your brand to an audience that aligns with your products or services can lead to higher conversion rates. These potential customers are already part of the conversation, making them more likely to consider your brand.
  • Building a strong reputation: Lastly, associating your brand with an esteemed figure like a Microsoft MVP can enhance your brand's reputation. An MVP's endorsement can lend credibility and inspire trust among their audience, fostering long-term loyalty towards your brand.


Learn how to make your transform your Microsoft Partner brand with these 4 winning moves.

Making the most of a Microsoft MVP partnership

Forming a partnership with a Microsoft MVP can be a fruitful endeavour for your brand promotion, provided it's done thoughtfully and strategically. Here's a step-by-step guide on how to engage and collaborate with an MVP, along with tips on nurturing a successful partnership.

Step 1: Identify the right MVP

Not all MVPs will be a perfect fit for your brand. Start by identifying MVPs who specialise in the same areas your brand serves. Look into their audience demographics, the kind of content they produce, and the level of engagement they generate.

Step 2: Engage thoughtfully

Once you've identified a suitable MVP, start engaging with them. This could be by sharing their content, commenting on their posts, or even reaching out to them directly. Remember, the goal is to establish a relationship based on mutual respect and interest.

Step 3: Propose a collaboration

After developing some rapport, propose a collaboration that could be beneficial for both parties. This could range from guest blogs and joint webinars to product reviews or co-branded events. Ensure the collaboration aligns with the MVP's area of expertise and the interests of their audience.

Step 4: Maintain open communication

A successful partnership thrives on open communication. Regularly discuss your goals, listen to their feedback, and be open to adjustments. The MVP knows their audience best, and their insights can be incredibly valuable.

The secret sauce to a successful MVP partnership

Unlock the keys to a fruitful collaboration as we delve into the strategies and nuances that make a Microsoft MVP partnership successful and impactful for your brand. Embarking on a partnership with a Microsoft MVP can open doors to a captive, engaged audience. Here’s how:

  • Respect their independence: Microsoft MVPs have earned their followers' respect because of their independent and honest views. Avoid pushing for overt promotional messages; instead, let the MVP bring your brand story to life in a way that resonates with their audience.
  • Nurture the relationship: The partnership with an MVP should not be a one-off transaction. Foster a long-term relationship by engaging with them consistently, recognising their contribution, and providing them with early access to your products or updates.
  • Evaluate and adjust: Lastly, continuously monitor the partnership's success. Use metrics like engagement rates, website traffic, or lead generation to evaluate the collaboration's impact. Be ready to adjust your strategy based on these insights for maximum effectiveness.

Harnessing the power of Microsoft MVPs

Partnering with a Microsoft MVP can open up a plethora of opportunities for your brand. From the weight of their influence and knowledge in their respective fields, to the significant reach they have within their communities, MVPs can provide substantial leverage to your brand's promotional strategies.

Let's summarise the key points we've discussed so you can put a plan into action:

  • Understanding the MVPs: Microsoft MVPs are experts recognised by Microsoft for their valuable contributions to the tech community. They represent a diverse array of sectors, providing your brand with a wide range of potential matches depending on your niche.
  • Promoting your brand: MVPs can help amplify your brand's message, influence buyer decisions, and offer an authoritative form of social proof, given their recognised expertise.
  • Audience reach: MVPs can extend your brand's reach significantly. Their audience is not only large, but it is also engaged and receptive to their recommendations.
  • Complementary interests: MVPs' audiences often have interests that align with your brand, allowing for more efficient, targeted marketing.
  • Successful collaboration: Engaging with MVPs requires understanding their interests and values, aligning your goals, and maintaining open, respectful communication.

Begin your own MVP partnership

If you're intrigued by the potential of collaborating with a Microsoft MVP to boost your brand, now is the perfect time to explore this avenue. Reach out to potential MVP partners, consider how their expertise aligns with your brand, and brainstorm ways to create a mutually beneficial partnership.

In this evolving digital landscape, innovative strategies are key to standing out. By partnering with a Microsoft MVP, your brand can reach new heights. Don't wait – start your journey to a powerful brand partnership today.

How Fifty Five and Five can help

As we've highlighted, partnering with a Microsoft MVP offers a world of opportunities for your brand. However, navigating this process can feel daunting if you're unsure where to start. That's where Fifty Five and Five comes in.

With our deep understanding of the Microsoft partner network and a comprehensive grasp of the tech industry landscape, we're uniquely positioned to help you build successful relationships with Microsoft MVPs.

Expert guidance: We understand the Microsoft MVP ecosystem inside and out. We can help identify the right MVPs for your brand, aligning their expertise with your business needs.

Strategic partnerships: We assist in forging strategic partnerships with MVPs, guiding you through the process of engagement, collaboration, and maintenance of these valuable relationships.

Effective messaging: Our team can help you create compelling messaging for your brand that aligns with your MVP partner’s values and interests, ensuring a seamless integration of your brands.

Performance tracking: We can help you measure the impact of your MVP partnership, tracking key metrics to ensure your collaboration is delivering the results you desire.

Fifty Five and Five brings the knowledge, skills, and network necessary to help your brand maximise the benefits of a partnership with a Microsoft MVP. If you're ready to take your brand promotion to the next level, don't hesitate to reach out and let us help guide your way.

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