Over ten thousand visitors, 15 keynotes, 280 sessions and more than 50 exhibitors in just 2 days. Future Decoded 2015, Microsoft’s major conference held this week (10-11 November) at the ExCel Centre in London was a unique opportunity to learn about the future of computing in the 21st Century. All too often, the pace of change in technology can be overwhelming; Future Decoded was about taking stock and helping business and tech professionals understand the bigger picture in a world of constant digital change.
And Fifty Five and Five were there! Exhibiting in the main hall, we launched our inaugural Inbound Marketing Excellence report, celebrating the marketing efforts of Office 365 and SharePoint product vendors. We ranked the blogs, websites and social marketing efforts of over 300 Microsoft Partners to highlight best practices and celebrate the hard work partners are doing. The report, which is now available to download for free, includes detailed commentary on the efforts of the top 50 partners (ranked by marketing excellence) as well as additional interviews, thought pieces and case studies from inbound marketing leaders.
After two energetic days on the exhibition floor, it’s good to be back at our desks!
What happened at Future Decoded?
Besides launching our report, we also took the time to visit keynotes by a whole range of speakers, including Microsoft CEO Satya Nadella, IAAF president Lord Coe and phsicist Dr. Brian Cox. We also heard from other Microsoft and technology leaders on the future of technology and learnt about how the Cloud and the Internet of Things are changing businesses (including how technology is helping cows make calves).
We also had the opportunity to try out some pretty amazing technology in the exhibition hall – including robotic arms which make cocktails, virtual reality headsets and saw a lot cutting-edge tools in action.
Meet ‘n’ greet
Exhibiting also meant we got to meet Microsoft Partners from across the network and heard all about the great work they’re doing. From tiny startups to consultancies to global corporations, we got talking to a whole range of partners doing groundbreaking work in their fields. It was great to hear about the initiatives partners are taking and learn about how they approach inbound marketing. We also got to catch up with colleagues from Microsoft, Content and Code and Program Framework who were also attending.
We really enjoyed meeting all the partners, Microsoft colleagues and tech fanatics who came by our stand at Future Decoded and hope to catch up with you more soon.
Following the success of Future Decoded 2015 and the launch of our study, we’re already planning our next, expanded Inbound Marketing Excellence report. Interested in what the next report will include and how you might get involved? Get in touch today!