Ravenswood Technology Group case study

Ravenswood Technology Group A new website worth shouting about.

Ravenswood Technology Group are experts when it comes to building secure, hybrid infrastructures for their customers, so their users can work from anywhere. They customise Microsoft’s security, identity and Active Directory products to fit around client organisations. So, it was natural that they wanted to broadcast their services from a fitting platform.

A digital facelift

Ravenswood initially contacted Fifty Five and Five to design and build their new website. Their previous presence on the web had grown a little outdated and they needed a fresh look and a more strategic approach. Our first job was to gather all their requirements, while finding out about their organisation and brand vision.

 

Ravenswood Technology Group case study

Putting their brand front and centre

Ravenswood required an engaging and visually appealing overview of the services they provide and a more engaging digital home that potential customers could navigate with ease. We spent time in meetings with them planning the sitemap, we constructed a web branding guide for their future internal use and executed the full build of the new site.

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digital marketing for IT companies

Digital marketing for IT companies: 5 reasons a specialist agency is your best option

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  • Overview of digital marketing for IT companies
  • Discussion of the pros of using a specialist agency over a generalist
  • 5 reasons tech companies should choose agencies that 'get' their tech

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oday, Digital marketing for IT companies is more important than ever. Circulation of print magazines is down, traditional tech conferences are declining, and B2B tech buyer profiles are changing—with marketing, HR, finance and sales teams making their own tech decisions exclusive of IT. Traditional efforts for promoting your brand offer declining returns, while digital marketing for IT companies is on the up.

If you don’t have the time, the budget or the internal expertise, an obvious option is to turn to an external partner that can offer guidance on digital marketing for IT companies. There are, of course, countless digital marketing agencies out there, yet the majority of these are generalists.

They’ll produce digital marketing for both B2B and B2C companies. They’ll write blogs for insurance firms, airlines, hairdressing salons and restaurant chains. And while they will produce a good and professional standard of work, it will often take them days to get to grips with your complicated technical product or service, understand who your audience are and how to write content that resonates with them.

Doesn’t sound quite like what you want from your B2B tech digital marketing partner, does it?

We’ve compiled five of the best reasons why a specialist agency produces better digital marketing for IT companies.

Digital marketing for IT companies is its own kettle of fish

If you manage the marketing for a tech company, here are the reasons why you should consider using an agency who specialise in digital marketing for IT companies.

1. Gives you immediate experience

You want to market your services but with so many factors to consider—your budget, whether your focus is on inbound or outbound marketing, the tools you need to succeed—it can be difficult to know where to begin. The answers to these questions can be what gets your marketing moving.

Without the proper experience, you will have to go through a long (and expensive) period of trial and error to understand what works for your company, your audience and your industry. An agency that has experience running digital marketing for IT companies, just like yours, already knows what works and what doesn’t and can spend its time sculpting your unique voice, which will achieve better results much faster.

2. Enjoy an expert skillset

One 2017 study found that only 8% of UK marketers have the entry level skills to produce the kind of digital marketing for IT companies that produces results.

In your organisation, ask yourself who’s going to:

  • Consistently create content
  • Optimise for search engines
  • Post across social media channels every day
  • Set campaign goals
  • Analyse the level of traffic and leads from each campaign
  • Understand and benchmark what you are doing well and where you need to improve?

Terry from R&D? Sure, he wrote a couple of decent technical blogs once, but it was only two posts, and that was last year.

Partnering with a specialist agency gives you an entire marketing department instantly that you don’t have to train, who are on top of the latest marketing trends, and who are ready to put a full campaign in motion.

3. Cost benefits

You need to consider the best way of growing leads and turning these leads into new customers. You could build your own team dedicated to marketing your brand. But with all the different roles you need to fill, it will quickly put a strain on your marketing budget.

If your focus is on providing a tech solution or service, you probably don’t need a whole team of social media experts, website designers, writers and analysts. Yet, you do need access to everything they would bring to the table, marketing-wise. A specialist technology marketing agency can give you all the expertise you need at a much lower overall cost.

4. Plug into cutting-edge solutions

For a tech company, working with the latest solutions should be a given. But it isn’t always the case. When it comes to marketing their services, a lot of companies don’t have access to the right marketing tools or fail to take advantage of the tools that are readily available. There are a lot out there. On behalf of our clients, and for our internal marketing, we use Moz for SEO, Mailchimp for newsletter campaigns and our own benchmarking tool, Maya to help clients improve their online marketing channels. But how do you choose the tools that are right for your business? And once you choose them, who will operate them effectively?

Marketing takes time. By working with a marketing agency that specialises in the tech industry you get access to the right tools and solutions for the job, operated by experts that know what will and won’t work. This speeds up the entire process of marketing your organisation, allowing you to reap the rewards faster.

5. You hit the ground running

When you choose a specialist agency over a generalist one, you cut down on the time it takes for them to learn the basics of your product. If they are IT specialists they will already understand the world of your business – like the Microsoft Partner Network, for example. Especially, if they are a Microsoft Partner themselves who work every day with Microsoft and the Microsoft Partner Network. They’re going to understand what an API is; they will know who buys tech, they are familiar and comfortable with SharePoint, etc.

See where your business could go

These are some of the big reasons why a specialist agency can provide the best, most effective digital marketing for IT companies. Partner with an expert IT marketing agency and see all the benefits first-hand. If you’d like some specific examples of how a specialist marketing agency can work wonders for their clients, look at some of our case studies to see how we partnered with and delivered value for our clients, helping them stand out in a niche, yet crowded marketplace.

 


Fifty Five and Five are a full-service digital marketing agency, guiding clients through the entirety of the content process—from ideation and creation to distribution and analytics. For more information, get in touch with us today.

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free b2b marketing ebook

Free eBook: Creating a B2B marketing plan for your company

Our recent blog series has been all about how to plan a perfect B2B marketing campaign - the importance of planning, writing value propositions and documenting your marketing plan.This free eBook is the final step in your successful marketing campaign: putting all the pieces together and start generating more leads!


marketing IT

New tools to help you improve your marketing IT – just in time for Christmas!

  • New Fifty Five and Five Insights research to help you with marketing IT
  • Major Maya update: videos, knowledge base and an exclusive pilot
  • Meet our new team members

It’s been a couple of months since our last company update, but like Santa’s little elves, the Fifty Five and Five team has been busy in the run up to Christmas. Top of the list, we’re excited to announce some major new research and tools which will help you with the task of marketing IT products and services for your company.

No one ever said marketing IT would be easy, but some of our latest releases will go a long way to making your department’s job that much easier. Consider it an early Christmas present from Fifty Five and Five!

Maya now provides in-depth advice for marketing IT products and services

Maya—our marketing benchmarking tool—is changing. Until now the tool has been focused on ranking the effectiveness of your marketing. As of January 2018, however, Maya will go beyond just giving you a score and analysis of your inbound activities. Now, the new Maya platform will provide blog and video content that contains tailored guidance to help you improve your marketing in specific areas where it sees you may need help.

This means the benchmarking aspect of Maya becomes even more useful for your overall marketing strategy.

marketing IT

A lot of the new Maya content will be in the form of video tutorials, which we’re very excited about. It’s no secret that video is the future of content marketing—we hope that Maya’s video hub can be the foundation on which you can build a successful strategy to support you with marketing IT products and services.

We’re still taking sign-up registrations for the new pilot program. So, if you want to test out the new Maya experience for free, before it becomes generally available, drop us an email.

Our insights and research arm launches with an exclusive new report

We are pleased to announce the launch of Fifty Five and Five Insights, a new research arm of the company. Fifty Five and Five have a unique understanding of the Microsoft Partner network, having collected vast amounts of data and first-hand insights into how technology companies go about the process of marketing IT. Our new research arm will work closely with Microsoft Partners and the B2B technology industry in general to provide unique insights to help you improve your marketing strategies.

Our new insights paper—What sets the best Microsoft Partners apart? is an analysis of the marketing activities of tens of thousands of Microsoft Partners. We compared the results, and found that the top-performing partners share a number of specific characteristics, which we detail in the paper (download your copy of the report here). Key findings include:

  • Quality content is key: the top MSPs create consistent, high-quality content on their websites and blogs that is accessible to the widest possible audience.
  • Content consumption methods have changed: the best partners have adapted to the ‘new way’ of marketing, understanding that their websites, blogs, and social channels need to be ready for incoming inquiries and inspection at any time, on any device.

To learn more about our research services – including our unique data sets and in-house market research team – get in touch today.

New team members to help you with marketing IT

The Fifty Five and Five team has grown again over the past couple of months, with another two additions to the team:

  • Miles is our new Account Executive. He works closely with our international clients to deliver campaigns to a consistently high standard.

“I’ve hit the ground running at Fifty Five and Five with a busy schedule from day one. It’s been exciting and I’ve learned a lot about the process of marketing IT, as well as the amazing tools and services our clients provide – it’s been great so far!”

  • Janar is our latest videographer, helping create internal videos for the latest Maya updates and also helping our clients with creating awesome videos (read more about how our video services can help you with marketing IT here).

“It’s early days, but I’ve really enjoyed creating the new Maya videos – I can’t wait to see how people engage with them when they’re launched”.

Here’s to 2018

It’s been a great year for Fifty Five and Five. We trust you have had an equally good year, and hope you enjoy the holiday season.

Our ongoing aim is to help Microsoft Partners improve their marketing, and we believe Fifty Five and Five Insights and the new Maya pilot scheme are testament to that. And we hope that these are areas of the company that, having started in 2017, will only grow over the coming years.

We’ll see you in the new year – here's to a great 2018!

Download your copy of our exclusive new insights report today.


Fifty Five and Five are a full-service digital marketing agency, dedicated to helping Microsoft Partners improve their process for marketing IT – from ideation to distribution and analytics. If you want to know more about how we can help, get in touch with us today.

You can follow us on Twitter if you liked what you have read here. Look out for our next blog series dedicated to the world of B2B marketing and Microsoft Partners, or catch up on what else we’ve been getting up to recently here.

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Cato Networks Case Study

Cato Networks A creative approach to the eBook format

Cato Networks provides organizations with a cloud-based and secure global SD-WAN. Cato delivers an integrated networking and security platform that securely connects all enterprise locations, people, and data. The Cato Cloud cuts MPLS costs, improves performance between global locations, eliminates branch appliances, provides secure Internet access everywhere, and seamlessly integrates mobile users and cloud datacenters into the WAN.

EA guide for choosing the right cloud provider

Cato Networks wanted to provide their customers with a useful guide that helps readers decide which of the three major cloud platforms – AWS, Azure and Google – is right for their business. The obvious choice was a feature-by-feature comparison table. However, this approach has its limits – the features of cloud providers will naturally keep on evolving, meaning a comparison table would date very quickly. Another drawback is that long lists of feature comparisons can be hard to digest and a turn-off for readers. Finally, such a comparison table had been produced before by other providers. An alternative was needed.

Cato engaged with Fifty Five and Five to develop a concept which would help customers compare cloud providers, offering more value than a standard comparison table. Rather than purely looking at feature lists, we outlined the three most important factors which affect the choice of a cloud provider. We then ranked each of the vendors against these factors.

More value for the audience

The eBook was well received and was downloaded many times. By focusing more attention on the reader's needs, the eBook provided much greater value, providing a concrete measure against which they could compare vendors and then decide which was right for them. Ultimately, this led readers to see Cato Networks as a reliable, practical and informed brand, increasing the chances that those readers would come back to Cato for more help further down the line.

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Improve your Microsoft marketing strategy with the UK Marketing Concierge

  • Looking to improve your Microsoft marketing strategy?
  • The Microsoft Concierge Desk is your hub for training and resources
  • Learn about Microsoft's Cross-Selling Marketing Package

The Partner Concierge is a central desk that you can contact to answer all your questions about your Microsoft marketing strategy, as well as tips, guidance and general support.

In this post, we will look at the UK Marketing Concierge and how it helps Microsoft Partners. We will then look at one of the marketing packages that can be accessed through contacting the Concierge service in the UK: the Cross-Selling Marketing Package.

The benefits of the Microsoft Partner Network

The Microsoft Partner Network is an eco-system of technology companies that have one thing in common: they have built their businesses around Microsoft technology and products. They range from IT consultancies to Independent Software Vendors (ISVs), Systems Integrators (SIs) to Cloud Service Providers (CSPs), as well as independent consultants and marketing agencies.

The Microsoft Partner Network helps these businesses strengthen their capabilities, better serve their customers and build valuable industry connections. It achieves all of this by providing “industry-leading tools, training, networking and support”. This includes a variety of marketing services that can help partners improve their efforts to reach new audiences.

Another benefit is that they have access to the Partner Concierge.

The appeal of the Concierge desk

The Concierge desk is there to help Microsoft Partners get the most out of their Microsoft Partner status, to make sure they can access the benefits mentioned above. It is a central desk that Partners can contact via phone or email to find out more about what opportunities are available to them.

For instance, if a Partner wants to find out how Microsoft can help them improve their marketing, they could call up the Concierge desk and find out which marketing packages are available, which are suitable for their business, and if they are eligible to receive funding from Microsoft to go ahead with it. The concierge desk will then point them in the right direction to get started.

As we have seen, there are a plenty of benefits to joining the Microsoft Partner Network. However, with so much happening across the network, it can be difficult to keep up at times, especially for new Partners.

The concierge desk is Microsoft’s way of overcoming this. If you have a question, the Concierge desk is there to take care of it. So, don’t be afraid to get in touch with them.

Improving your Microsoft marketing strategy

Let’s take a closer look at one of the services that Microsoft provides to get a feel for the kinds of benefits it offers.

Say you wanted to get in touch with the Concierge desk about helping get you started with their Cross-Selling Marketing Package.

Microsoft utilise the expertise of specialist marketing agencies to help Microsoft Partners improve their marketing services, so that they can reach new customers, sell more to existing customers and drive product usage and consumption.

There are several different marketing packages available to Microsoft Partners. If you are unsure about what is available or which option to take, the first step is to call up the Concierge desk and they will direct you to the right sources for more information. For companies looking to sell more to existing customers, the Cross-Selling Marketing Package is a great choice and can make a big difference.

This package aims to target new solutions to existing customers with an automated campaign that includes the following:

  • Research and go-to-market planning
  • Audience persona research
  • 3 blogs
  • eBook (1,200 – 1,500 words)
  • Landing page with contact form
  • 3-stage email campaign
  • Promotion on social media (LinkedIn and Twitter)
  • Reporting and analysis

If this sounds like something your business could make use of, then why not contact the Partner Concierge? Don’t forget, there are many other packages that may also be of benefit to your business.

How to contact the UK Marketing Concierge

If you have a question or query for the UK Marketing Concierge you can visit the Concierge desk website or use the contact details below:

Phone: 0330 587 8007
Email: ukmc@microsoft.com

 


Fifty Five and Five are a Microsoft Partner and we work with other partners with their marketing activities – including packages through the Concierge desk. Want to talk to us directly about your next campaign or your broader Microsoft marketing strategy? Get in touch today!

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How to get a Google answer box in 4 simple steps

  • How can you get your content in a Google answer box? 
  • What are Google Answer Boxes?
  • Opportunities tech companies should exploit

A couple of months ago, I was becoming increasingly obsessed with getting a Fifty Five and Five blog featured in a Google answer box (AKA ‘position zero’, AKA ‘rich answers’ AKA ‘featured snippet’).

I’d been pestering our SEO team for tips. I’d been prodding the web designer to change code on pages. I’d been getting on the writers’ nerves asking them to edit old blogs.

It had become a bit of a joke in the office.

The worst part about it? We did briefly have a Google answer box a couple of months earlier after I'd spent half an hour optimising some of our older blogs. Here’s that featured snippet in all its glory, linking to a blog about B2B marketing:

Google answer box

But a couple of days later, I searched around that topic again (“how to write a B2B technology blog”), and although Fifty Five and Five still got the first result in the rankings, we’d lost the answer box.

And so, an obsession was born.

Why did the Google answer box disappear? What did I learn trying to reinstate that featured snippet? And how can you get one?

Before we go any further, you’ll be delighted to hear I  managed to get the answer box back for that page (plus a few more since!). So, what did I do?

What is a Google answer box? A quick primer

If you use Google, you’ll be familiar with answer boxes. They normally appear at the top of a page (although can appear further down) in a box. Answer boxes also usually appear when your search is posed as a question: How do I…; What is…; When did…; etc.

The aim of a Google answer box is to provide the user with a quick answer to their question and save them having to read through many different pages to find the answer.

Features of a Google answer box

Cognitive SEO, a company who provide SEO-tools, carried out an excellent study (read it here) with thousands of search queries to get an overview of how the algorithm works. Some of the key findings include:

  • There’s a Google answer box in about 17% of all searches
  • About a fifth of answer box answers are provided by Google’s own widgets – think translations, dictionary definitions or monetary exchange calculators
  • 5% get definitions from other websites (which has led to accusations that Google pushes ‘fake news’)
  • 5% are video widgets
  • 69% are extracted content from websites

It’s that last 69% that is interesting to marketing managers and website bloggers. If you can optimise your content so that Google will decide it answers a question, you massively boost your chances of readers visiting your website (as this article from industry publication Search Engine Watch shows). More traffic is obviously good news.

How can you optimise your content to get an answer box?

At present, no one seems to have worked out an exact formula that can guarantee you will get an answer box. And, as I discovered after my first bit of success, getting an answer box once doesn’t guarantee you’ll always hold that position.

Nonetheless, I’ve done a lot of reading around the topic, and below are my findings about what seems to work if you want to optimise for an answer box.

Here’s how to get a Google answer box

  1. Find keywords you’re currently ranking on page 1 for
  2. Choose a page to optimise for an answer box
  3. Choose the kind of answer box you want to rank for
  4. Edit the copy to be answer box friendly

So, here’s how you can optimise for an answer box in four steps:

1.  Find keywords you’re currently ranking on page 1 for

Google will extract its answer boxes from pages on the top ten rankings (i.e. page 1). Most often, it seems to extract answers from the first ranking result. But, it can extract answers from any of the ten organic results on page one. So, even if you come tenth, but have optimised your content so Google is more likely to extract information and turn it into an answer box, you can leapfrog the competition.

Therefore, you need to choose blogs or web pages you currently rank on page one for, using a tool like Moz. If you don’t rank on page one for any keywords, focus on improving your SEO.

How I did this

We rank on page one for several keywords, and one of those is “B2B technology blog”. It’s a niche keyword, but our customers work in the B2B tech sector, so it makes sense for us.

2.  Choose a page to optimise for an answer box

You may well have a few different pages which appear on page one of Google. However, not all of them will be obvious candidates for Google answer box. For instance, a blog on company news, or an update to your product, probably won’t be right for answer box optimisation (we think this kind of boring, traditional blog is dead anyway).

Why?

Because they don’t answer a question.

You need to choose a page which either answers an obvious question, or which you think could be tweaked to do so.

How I did this

I chose a blog originally called, “Seven simple steps for writing great B2B technology blog posts”. It seemed like a sensible page to choose and with a slight tweak could be changed to answer an obvious question. Today, the blog is called “How to write B2B technology blog posts: 7 simple steps” – we’ll see why below.

3.  Choose the kind of answer box you want to rank for

If you’ve spent any time researching answer boxes, you’ve likely noticed that there are different kinds of extracted text – paragraphs, lists and tables. A study by Stat, an SEO analytics house, showed how often each of these three types of extracted text appear:

  • Paragraphs – about 82% of the time
  • Lists (either numbered or bulleted) – about 11% of the time,
  • Tables – about 7% of the time

Google will extract content from your page to appear in one of these three formats. It’s wise to decide at this stage which approach you want to take, as it will shape how you optimise your content in the next step.

How I did this

As noted above, I chose a blog which was an obvious candidate for a list-style answer box (“Seven simple steps…”). So, optimising for a list was an easy choice for me.

4.  Edit the copy to be Google answer box friendly

The most important thing to know about optimising content to be answer box friendly is that, at present, the algorithm seems to be less sophisticated than Google’s more general search algorithm.

What I mean by this is that you need to ‘tell’ Google much more simplistically what the content on the page is about in order for relevant content to be extracted.

Say two companies sold chocolate and had both written blogs about the best chocolates. Company A might have written a great, detailed post, entitled “Wonderful chocolates of the world”, with a paragraph for each chocolate. However, Company B might have produced a less well-written blog, but which was better optimised for extraction, and therefore got the answer box. Something with a title like “The 10 most popular chocolates in the world”, then each chocolate in the list numbered.

Google would be much more likely to extract the list from Company B than Company A – because they had made it a lot easier for Google to work out what the content was about and that it was indeed right for an answer box.

Here’s a checklist of copy edits you should try and make:

  • Edit the title of your blog so it includes pointers to Google – words like ‘how to’ are key here
  • For numbered lists, use the H2 heading for the list title, and edit titles for clarity
  • Simplify list numbering (i.e. use “1.” rather than “1)” or “1:”)
  • Write copy which clearly tells Google that ‘this is an answer’ – sentences beginning “here’s how to”, “should consider” and even the cheesy “read on” appear to be especially effective
  • Write a short title or introductory sentence which includes your keyword, immediately before the paragraph, the list or the table
  • For paragraph extractions, make sure all of your definition is in standard paragraph sized copy

How I did this

It took a couple of weeks of tinkering to get my answer box back. My original change, which got us the first, fleeting answer box was to change the list titles from H3 to H2.

However, it took a little more digging online and testing to come across the “here’s how to” formula and add this just before the list began. I changed the copy, and this seemed, eventually, to convince Google that this answer box was a going concern. I also edited the length of the titles so they were shorter and easier to read.

As a final note, I also changed the blog’s title to include ‘How to’ at the beginning.

See below for the answer boxes side by side. The one on the left was my original, short-lived answer box, the one on the right is my more durable answer box. Note the change in the title of the blog, edits to the list titles and the new “Here’s how” line.

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Google answer box

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Google answer box

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Want a Google answer box for your website?

Getting an answer box for your keywords can lead to a significant boost in traffic to your website. We work with a lot of technology companies in the Microsoft Partner Network, and it strikes us that many are seriously missing a trick.

Let’s look at just a couple of obvious search terms screaming out for an answer box:

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Google answer box

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Google answer box

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Google answer box

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Google answer box

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Fifty Five and Five are a full-service digital marketing agency, guiding clients through the entirety of the content process—from ideation and creation to distribution and analytics. For more information, get in touch with us today.

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how to use mailchimp for email marketing

Free eBook: Four MailChimp Analytics Features

Our recent blog series covered the most important areas of email marketing your organisation needs to implement – writing great copy, good subject lines, smart design and setting up MailChimp. This free eBook will provide the final step in your successful email marketing campaign: Mailchimp analytics.


b2b technology marketing

Infographic: everything you need to know about B2B technology marketing blogs

  • Infographic with key data on enterprise software blogging
  • Creating a content strategy: what you need to keep in mind
  • Some good examples of successful B2B technology marketing blogs

Blogging is probably the most powerful tool for B2B technology marketing. It lets you talk directly to your audiences about topics that are important to them. Enterprise software blogs allow you to show off your expertise. And they show potential customers why they should spend money with you.

Need more proof that your B2B technology marketing strategy needs blogs? Our infographic proves why any self-respecting enterprise technology marketing department needs to use blogs.

Want our best tips on how to improve your content marketing?
Grab a copy of our fool-proof guide to content marketing.

Infographic: the art of blogging in B2B technology marketing

infographic b2b technology marketing

Marketing for Microsoft partners

At Fifty Five and Five, we're the experts at helping Microsoft Partners communicate their value to customers. Our team of expert writers know the Microsoft technology landscape inside-out. Whether you're a SharePoint consultancy, an ISV that has created its own product or one of the world's leading systems integrators, our content is tailored to your needs. We produce informative, educational and highly readable blogs that your readers will love.

But, more than that, we're trained copywriters. We write content that readers engage with, that resonates with them and that they remember. The ultimate goal with all our B2B technology marketing is to turn your readers into customers.

And, to make sure your target audience actually find your blogs, our writers work closely with Fifty Five and Five's awesome in-house SEO team to optimise our clients' content to push it up the search engine rankings.

Read about the kind of blogs we've written for leading Microsoft partners like Sharegate, Nintex and many more on our case studies page.


Fifty Five and Five

Fifty Five and Five: A quantum leap

  • What's new at Fifty Five and Five? We share what's been happening lately
  • New additions to the team
  • Attending Microsoft Ignite 2017 and getting ready for Inspire 2018

At this year’s Microsoft Ignite conference, CEO Satya Nadella opened his keynote with the company’s new focus on quantum computing. Microsoft are on track to build the first ever topological qubit, which could serve as the basis for a scalable quantum computer system fit for general purpose (i.e. a bit cheaper than current quantum models, which will set you back around $15m).

As Nadella exclaimed: “New Microsoft breakthroughs will bring general purpose quantum computing a step closer to reality.”

Quantum computer systems have the potential to completely revolutionise how we go about computing (the scientific reasoning for which I could never successfully relay back to you). Satya Nadella himself needed some help from top mathematicians, physicists and Microsoft computer scientists to explain Microsoft’s approach to quantum computing on stage at Ignite.

Don’t go expecting a quantum computer in every household, of course; the system can currently only function at 0.01 Kelvin, or around -272ºC. But Microsoft are also developing tools that can program a quantum computer—a full software stack and a new programming language will allow users to write quantum solutions and applications integrated into Visual Studio. The futuristic aspirations of quantum computing packaged into the Microsoft solutions we’re already familiar with… truly exciting stuff.

But, why are we telling you this? Well, despite the premise of quantum computing being an altogether fascinating one, Fifty Five and Five attended Microsoft Ignite this year. We’ll leave you to decide whether Microsoft’s commitment to pushing the boundaries of IT was a bigger or better surprise than the attendee celebration being held at Universal Orlando Resort, but it was certainly a great week to round off our summer.

And it certainly was an eventful summer at Fifty Five and Five. So, we thought we'd share some of the things we’ve been getting up to recently.

New faces

We’re happy to announce that the Fifty Five and Five team has grown stronger over the last couple months! We’ve had three recent additions to the team:

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Fifty Five and Five team

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Caitlin is our office manager, who joined in June and does everything to keep Fifty Five and Five running smoothly. Caitlin sums up her first three months:

“Starting a new job is always nerve-wracking. But I’m clearly enjoying my new role here as I’m yet to take any of my unlimited leave!”

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Fifty Five and Five team

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Seb also joined in June as our newest content writer:

“My four months at Fifty Five and Five have flown by. The work is challenging, varied and always rewarding, and it has been great getting to know such a talented and friendly group of co-workers.”

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Fifty Five and Five team

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And Laura is the latest member of our marketing team, helping with SEO and building lasting relationships with our clients:

“I’m very happy to be working with such a talented team and hopefully it won’t be long before I can contribute to the office’s collection of silly statements and musings from the team with a quote of my own!”

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We're happy that the team is continuing to grow, and even happier to have them all on board!

Microsoft Ignite 2017

After the success of Inspire in July, October was our chance to attend Microsoft’s other main event of the calendar year: Ignite. Held in Orlando, FL and with more than 25,000 business customers and IT leaders, it was a fantastic event.

Microsoft Ignite 2017

As expected, this year’s conference came with some big announcements. The new Microsoft 365, which was announced at Inspire in July, is coming to new audiences in October.

But the big highlight was Office 2019. With the newest iteration of Office, Microsoft are recognizing that moving to the cloud is a journey that requires many considerations. Office 2019 is set to be the stepping-stone upgrade for customers who feel they need to keep some (or all) of their apps and servers on-premises.

SharePoint Server 2019 was also announced, despite many believing SharePoint 2016 would be the last on-premises version of the platform. It’s good to see Microsoft are still dedicated to those who have not yet made the move to the cloud.

And when a tech conference is held next-door to “The Happiest Place On Earth”, how could it not be a success?

One of the best Web Development Projects in the UK

The Digital Entrepreneur Awards is one of the longest-standing technology awards in the UK, recognising outstanding achievements in the digital industry. The awards consider every facet of a successful online business, from leadership to creative direction and development. There are 17 awards categories in total, spread across four areas: Digital Business, e-Services, Digital Innovation, and Design & Marketing.

Fifty Five and Five

We’re happy to announce that Fifty Five and Five have been nominated as a finalist for Web Development Project of the Year at DEA 2017. We’re honoured by the accolade and can’t wait for the results to be revealed next month!

Onwards and upwards

It’s been a great few months, and a great year thus far, for Fifty Five and Five. We’re looking forward to what the rest of the year has in store and we’re very excited for Inspire 2018 in Las Vegas, NV.

 


Fifty Five and Five are a full-service digital marketing agency, guiding clients through the entirety of the content process—from ideation and creation to distribution and analytics. For more information, get in touch with us today.

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