We’ve received many enquiries about our Top 50 Report this year. Of course, COVID-19 and a virtual Microsoft Inspire have impacted us all somewhat, but we took the circumstances as an opportunity to fast-forward our plans for an all new Digital Top 50.

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10 common Google Ads mistakes to avoid (Part one)

Google Ads is a popular and highly effective way to drive traffic to your website or campaign…

Storytelling in B2B marketing

Once upon a time, on commercial premises far away, there was a business. It had lots of products,…

Master the art of the blog: how to optimize blog posts for SEO

Microsoft is, to use a cherished phrase, living high on the hog. Thanks to successfully retooling…

Life or death: how to choose the right marketing agency for your business

Did you know there are over 4 billion internet users today? If digital marketing can help you…

Mouse pointer outage – the dawn of Everything as a Service

Technology tends to creep up on you. Bit by bit, if you’ll excuse the pun. Little innovations…

USP Venn diagram

How to effectively communicate and create your USP

What makes your business stand out? In the world of B2B technology this question is particularly…

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Illustrative digital marketing Icons

Expensive digital marketing costs – busting the myth

Here’s something I hear a lot: ‘My business is held back by digital marketing costs.’ I think,…

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Why you need to document your marketing campaign plan to succeed

The importance of documenting your marketing campaign plan Why, and how, to document your campaign…

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7-Step guide on how to benchmark your marketing activities

What do running a successful sports team and managing a B2B marketing department have in common?…

How to plan your B2B marketing campaigns: A step by step guide

How to plan your B2B marketing campaign Defining your marketing goals and measuring your success 4…

IT marketing strategies

IT marketing strategies: Your end-to-end guide

[mks_separator style="solid" height="2"] Today, more and more B2B IT providers understand that…

Conquering the challenges of managing remote employees

From all-on-prem to providing remote working How we enabled our first remote employee Proving…

How to hire the right people for your company

Tips for hiring the right team members Why hiring the right people is important The most common…

effective content marketing

Effective Content Marketing: How to amplify your content

What is Content Amplification? There’s only one problem with creating fantastic content, and that’s…

The biggest b2b digital marketing trends in 2020

The biggest B2B marketing trends for 2020

The trends for digital marketing in 2020 Getting up close with personalisation New tech, new…

international content marketing association winner

Fifty Five and Five take home Silver at the International Content Marketing Association (CMA) Awards

The International Content Marketing Association Awards are a pretty big deal in the content…

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The 4 biggest B2B marketing challenges (and how to solve them)

It’s easy to fall into the trap of believing that B2B buyers transform into heartless robots the…

Gated vs un-gated content: which is better?

Unsure whether to gate your content? This is a common issue for many marketers today, who struggle…

Creating personas for marketing that have impact

What are marketing personas and why do we use them? Steps and tips for creating marketing……