Microsoft Inspire 2020 Satya Nadella highlights
To follow on from our blog about Gavriella Schuster’s opening keynote speech, this post will provide a quick round-up of the topics discussed at Inspire 2020 by Satya Nadella.
Satya Nadella, the CEO of Microsoft, presented a half-hour keynote address at Inspire 2020, the virtual event, before making another appearance in an interview with Microsoft Channel Chief Gavriella Schuster.
Here we will cover the highlights of his address, including:
- Microsoft’s approach to the COVID-19 pandemic
- How the partner network will navigate response and recovery
- The value in Microsoft Teams for remote collaboration
- The growing need for end-to-end security solutions
"We've been confronted by something unprecedented"
At Inspire 2020, Satya Nadella opened his keynote speech by celebrating the diversity of “our community of partners [and] global sales team.” He paid tribute to every business function, from sales and marketing to finance and operations – thanking them for all their contributions to Microsoft’s ecosystem and its customers.
He reflected upon how we, on a global scale, have been “confronted by something unprecedented” with regards to the COVID-19 pandemic and systemic issues of racial injustice and inequity in society. These issues, he stated, require a global response.
Nadella went on to commend the partner network, who he said have shown leadership amid such challenges – helping customers to become more resilient during this time of acute crisis.
“You’ve acted as digital first responders to the first responders, supporting those on the front lines of this pandemic, from healthcare to education to public sector, to critical manufacturing in grocery and retail.”
He continued to explain that, as we navigate the response, recovery and reimagine phases, we all have a collective opportunity and responsibility to define what comes next.
“It won’t be business as usual”
Nadella told his virtual audience how important it was to develop an acute sense of what should be rebuilt, and what needs reimagining. He also stated that the pandemic had accelerated a shift to the cloud – with 89% of CIO’s claiming they would hasten their public cloud investments. This figure, he went on, was at 54% prior to the pandemic.
The Microsoft Partner Network, Nadella explained, can build more successful businesses across fast growing areas like Teams, security and Azure.
“For Microsoft to do well, you all as partners have to do well. That’s ingrained in our business model...that’s why I always talk about us being a partner led company.”
“The hub of teamwork in Microsoft 365”
A key tenet of Nadella’s message at Inspire this year focused on Microsoft Teams. He outlined new and forthcoming updates for the app, including the Together Mode, due to launch this month. This new functionality, he explained, uses AI to digitally place participants in a shared background – making users feel as though they are sitting in the same room while reducing background distractions and making it easier to pick up on non-verbal cues often missed on video call.
“Our research shows that the brain exerts less effort when participating in a meeting using the Together Mode, compared to the standard grid view.”
“Businesses of all sizes depend on partners to provide critical security and compliance”
Nadella highlighted how Microsoft is helping customers protect sensitive information and meet compliance requirements. He referenced the new Endpoint Data Loss Prevention in Microsoft 365 which helps businesses to identify and protect information and data across all endpoints.
He discussed how security is a strategic priority for every organisation and that the shift to remote work only increases the need for an integrated zero trust security architecture that reduces complexity and cost.
“We’re the only company that offers integrated end-to-end capabilities across security compliance as well as identity powered by cloud intelligence.”
Nadella explained that Microsoft received eight trillion threat signals each day, and that COVID-19 has made the situation much more acute. Cybercriminals, he said, have exploited the fear and vulnerability created by the pandemic to scam people and organisations for personal information.
It's up to the partner network, he continued, to provide the end-to-end security solutions that are so crucial and essential for business across all industries.
"Microsoft is innovating to address customer needs across the cloud and edge”
Nadella turned to Azure and pointed to its AI and responsible machine-learning capabilities, which can help customers better understand, control and protect data and models. He referenced the multiple functionalities of Azure that make AI accessible and allow companies of all sizes to automate solutions and improve productivity.
“We are the only cloud that extends to the edge, from Azure edge zones for 5G to Azure Sphere for secure IoT – and we’re removing barriers for anyone who wants to migrate to the cloud by addressing their data sovereignty and regulatory needs.”
He concluded this point by highlighting how Microsoft are using such technology to make a positive impact in the world – encouraged by the “enormous potential for partners to have a local impact that ultimately has a profound global impact.”
Inspired by our Inspire 2020 Satya Nadella roundup?
Nadella’s key takeaways shine a positive light on the work being done by the Microsoft Partner Network. He highlighted the need for continual growth, innovation and the importance of staying connected so that communities around the world can build business resilience in these trying times.
Everyday innovation, from COVID-19 symptom checking bots to remote assistance working, has helped businesses, services and communities round the world adapt faster than ever to business continuity and resilience.
We learn about exciting developments in the Microsoft Partner Network each year at Inspire. With these insights, we help companies to realise their ambitions and achieve more through their digital marketing efforts. If you’d like to improve your marketing, drop us a line today.
Inspire 2020: The future of remote work takes centre stage
Like much of what’s happened this year, Inspire 2020 turned out a little differently from what we originally expected. Since 2018, the annual event has taken place in Las Vegas. This year, however, it took place in our homes, transmitted via laptop screens, phones and other portable devices. It was perhaps fitting therefore that the theme of this year’s conference was the future of remote work – and how Microsoft is supporting businesses in their remote working journey.
In this blog, we take a look through some of the key takeaways from the Inspire 2020 conference and consider how that will affect the direction of travel for the Microsoft Partner Network over the next year.
The rise of Microsoft Teams
No conversation about the future of remote work could be complete without a mention of Microsoft Teams. Before 2020, Microsoft Teams was already one of the most popular pieces of Microsoft software. Since the global lockdown, however, it’s only risen in popularity, with companies now relying on the software as a vital part of their business continuity plans.
In his keynote speech, Nadella acknowledged the significant rise in the popularity of the software, giving examples of businesses as diverse as a Miami based florist, L’Oreal, and the University of Texas now relying on it to keep going during the pandemic. The latter of this group have moved around 13,000 classes online since the going into lockdown.
Nadella also announced several new features to Teams, including ‘together mode’. This feature uses AI to digitally recreate the impression of being in a shared space with colleagues, reducing background distractions and making it easier for people to communicate. At a time when, for many, physical collaboration is impossible, Teams is working to bring people closer together.
Focus on: The Power Platform
We’ve heard plenty about how Microsoft Teams and similar software has helped countless businesses keep going during the pandemic. But it’s not the only Microsoft technology that’s featured prominently in the Inspire chatter over the last few weeks. The Power Platform, and in particular PowerApps, has enabled businesses everywhere to transfer more complicated processes into the remote working world.
Much of enabling remote work involves installing the right videoconferencing software and scheduling the right meetings. But not everything is quite this simple, as Nadella outlined when discussing the case of T-Mobile. After having been designated an essential service, they realized they’d need a way to share information about which employees were willing to work and where.
PowerApps: the unsung hero
Within 48 hours, PowerApps allowed the mobile communications company to build an app that encouraged employees to give information about their availability, location and willingness to work. This meant that the company had the information to complete this complicated re-allocation of staff, allowing the maximum number of employees to stay working, and enabling business continuity for T-Mobile.
All over the world, PowerApps is allowing companies to solve complex problems that would have otherwise made remote working either difficult or impossible. One of the vital takeaways of the Inspire 2020 conference is the emphasis that Microsoft is placing on those unsung heroes like PowerApps that have helped keep businesses afloat during this time.
The future of security and compliance
Earlier this year, companies were forced to facilitate remote working in the space of just a few short weeks. That means security, access and compliance has been top of every IT or network managers’ list of concerns ever since. As remote working is almost certain to be a fixture of working for the foreseeable future, this year’s Inspire conference featured a renewed focus on how companies can enable this safely. As Nadella said:
“The shift to remote working only increases the need for an integrated zero trust security architecture that reduces both the cost as well as complexity”.
Relying on people to remember information or maintain best practices is an inherently risky way of staying secure, which is why it’s so much more effective to build a security system that doesn’t require this. Using AI-powered risk-based, and multi-factor authentication, technology companies can start to build a truly secure IT system.
Planning for the future of remote work
For some time, enabling better mobility and remote work has been consistently discussed as vital trends in the partner network and wider technology world. The events of 2020 haven’t forced a drastic change in direction but they have provided a fresh stimulus, meaning the need for change is now more important than ever.
It’s clear that for Microsoft the future of remote work lies in supporting as many businesses as possible through their transition to a new way of working. And for partners, there is clearly vast business potential in helping transmit this ambition and direction directly to the customers that it will benefit.
If you need help communicating your message and direction to your customers, get in touch. We help technology providers of all shapes and sizes realise their ambitions.
Microsoft Inspire 2020: keynote takeaways
Microsoft Inspire 2020 kicked off on Tuesday – this time in an online-only format. Like the rest of the partner network, we were disappointed to miss out on attending in person (last year, Queen and Adam Lambert played – yes, it was epic). But it hasn’t stopped us from enjoying the highlights from the comfort of our homes. Vegas will still be there next year.
As well as the Nevada sunshine and musical headliners, another regular highlight at the Microsoft conference are the annual keynote addresses. In case you missed it, we’ve put together the main Inspire 2020 keynote takeaways from the speakers on the first day, which was led by Gavriella Schuster (Microsoft Corporate VP of Commercial Partners) Judson Althoff, (Executive VP of Worldwide Commercial Business) and Nick Parker (Corporate VP of Consumer and Device Sales).
The COVID-19 pandemic
Unsurprisingly, the pandemic was a central talking point for this year’s event. The speakers celebrated frontline workers throughout – highlighting how they continue to make daily life possible. Schuster, Althoff and Parker also commended the many Microsoft partners that have built solutions to help the world adapt to these trying times.
Althoff referred to the ‘digital first responders’ behind frontline workers – those that have built rapid solutions to make continued education, remote working and accessing necessary services possible. He praised these people for connecting the world digitally and helping communities to move forwards.
Accelerating the cloud shift
Althoff explained that the growth of the cloud is still crucial in helping customers achieve their economic goals:
‘Our solution areas, our cloud capabilities – from modern workplace through security, business applications, apps and infrastructure, data and AI – across Microsoft 365, Dynamics 365 and Azure – these are the ingredients that will help customers persevere in these difficult times.’
He continued by explaining that the world needs this innovation now more than ever. He called on partners to help in addressing customers’ needs – whether they have the consulting practices that bring these virtual solutions to life, or the assets and intellectual property as an independent software vendor (ISV) or software-as-a-service (SaaS) provider.
Opportunities for remote working
On the topic of remote working solutions, Schuster explained that the pandemic has changed the way we work forever. She referenced how demand for Microsoft Teams has surged, and highlighted how the real transformation could be seen when customers learnt the ‘full value of Microsoft 365 as a secure, remote work collaboration solution.’
To expand on this point, Schuster turned to Windows Virtual Desktop (WVD) as a notable opportunity for partners moving forwards:
‘With WVD, organisations can get up and running in minutes from the Azure portal. You have the flexibility to choose the virtual machines, the regional locations, and you can set up multi sessions for the users...You can manage that environment and turn it into a managed service opportunity – without much heavy lifting.’
Moving towards Managed Services
Schuster told her audience that now is the right time to meet customers where they are. She said that, with customers uneasy about big up-front costs, it’s possible to develop a managed service practice and show up as a hero to the customer.
‘What happens if you don’t take this step? Now may be the time. Maybe this year, your investors are expecting a little less from you, and the customers are asking for monthly terms. You can make the investment into managed services that will help your customers and build your business long-term. And if you don’t have the resources for all this support, this is a great opportunity to partner together.’
Partners were ready for this moment
Perhaps the most inspiring part of this keynote was Schuster’s comments on the Microsoft partner ecosystem. She explained that, while there is uncertainty all around, the MPN manage it by creating certainty – wherever they can:
‘You were built for this moment in time. You are the certainty...we were ready because the solutions we’ve been building together over the last 18 months are the same ones our customers need right now – solutions and services around remote work, business continuity, security and cloud migrations.’
Each year at Microsoft Inspire, we discover more about the partner network and empower companies to achieve more through their digital marketing strategies. If you want to improve your marketing get in touch with the team at Fifty Five and Five today.
Your Virtual Microsoft Inspire 2020 preparation tips
- This year's Inspire conference is entirely virtual
- We share the best Microsoft Inspire 2020 preparation tips
Around this time every year, we share our tips for attending Microsoft Inspire. Usually, our advice is based on attending the conference in person. Whether it’s making new business connections, socialising, or absorbing the sights and sounds of Las Vegas, taking part can be a pretty amazing experience. However, the current pandemic has changed our summer plans. As a result, Microsoft Inspire 2020 is going to be a virtual conference.
While this presents challenges, thanks to the cloud and today’s communication software, we’ve all got the means to make Inspire 2020 just as successful as any other year.
In this blog, we’re going to give you some advice about taking your networking remote.
7 Microsoft Inspire 2020 preparation tips
We’ve been to Inspire five years in a row, and those experiences have taught us some valuable lessons on what to expect and how to prepare. Here are our top 7 Microsoft Inspire 2020 preparation tips, adapted for a virtual experience:
1. Plan for new connections
Inspire is an ideal time to make new connections, but it requires preparation if you’re wish to make the right ones. It’s useful to take a good look at the attendee demographic of past shows. Microsoft provide detailed data on the subject, including:
- Attendee figures
- Sector and industry breakdown
- Job role breakdown
- Areas of interest breakdown
As a digital marketing agency whose client base includes Microsoft partners, everyone at Inspire has the potential to be a customer, lead, or useful connection for us. But even so, it’s important that we take time to study exactly who will be attending. Doing your research ahead of the event pays huge dividends. Just because you're not in the room, this year, doesn’t mean you can’t make a valuable new connection – online networking events will be taking place across the week this year so it’s important to create a list of businesses and people you’d like to speak to and seek them out.
2. Flaunt your assets
Every year, we produce an annual review celebrating the marketing efforts of Microsoft partners: The Fifty Five and Five Digital Marketing Excellence Report. Usually we launch each new edition from our stand at the conference, giving away hard copies to attendees.
This year instead of handing out physical reports we will release a fully digitally version instead. While we can’t create the same kind of face-to-face interactions at the event, we’ll be making sure to reach out to all our friends in the Microsoft partner world with access to our content – and, of course, congratulating those who ranked in our report. This is an exciting evolution to the “Microsoft Top 50”, and we are very excited to share it!
Whilst it is always worth taking a proactive role in your value adding activities, it’s particularly important now. Try to stand out in your leads’ memories by going the extra mile – perhaps consider sending a free “how-to” guide or invite them to a specialist session that they simply can’t refuse.
3. Who do you want to talk to?
Despite not attending Inspire in person this year, you should still have a client ‘target list’ with information such as:
- People that you really want to connect with
- Companies that you also want to connect with.
- Exhibiting companies you want to check in with.
- Past or existing clients that are attending virtually that you should say hello to.
- Relevant Microsoft employees that you want to virtually meet at the show.
This list will help you to prioritise your time and make meaningful, valuable connections.
4. Make the workshops work for you
Every year Inspire hosts hundreds of workshops from some of the industry’s leading organisations and figures. We’re expecting that this year will be no different, except that these workshops will be hosted online.
It’s important to maximise your ROI for your tickets, so create a list of the workshops you want to attend. Assign your team to different workshops and ask them to create summaries that you can share throughout your business. This can also be leveraged as content for during and after Inspire, why not turn your experiences and the advice you receive into blogs? There’s more onus on making sure you network and communicate – albeit virtually – this year, so don’t be afraid to share content that’ll get your business noticed.
5. Follow up with leads
When following up with your leads and new contacts from the conference, be sure to keep track of the following:
- Who was contacted?
- When were they contacted?
- Who in your business should contact them?
- When should you follow up again?
You can use a good CRM system to automate this process. But a simple spreadsheet can sometimes be just as effective. We recommend that you take notes when talking to leads during the event so that you can remind them of the conversation when you follow up later.
6. Get social
To make the most of attending Microsoft Inspire, we invest time in writing blogs and sharing collateral from the show. We stay very active on Twitter during and after the conference and share videos and pictures during the week. Maintaining a vocal online presence will be crucial this year – show the leads you want, who you are!
7. Calculate your ROI
Ultimately, any company attending Inspire is doing so to grow their business. Understanding your ROI from the conference requires revisiting your experience of the event soon after its conclusion.
One of the obvious KPIs is to look at the work you have won since returning. It’s very likely you need to take a long-term view that incorporates the length of your typical sales cycle or longer, as leads from a trade show will typically take longer to result in billable work or sales. Understanding how many leads you get from Inspire and what becomes of those leads is important for understanding the value of the event and if you should change your strategy when attending next year.
Making the most of the circumstances
Everything feels up in the air for a lot of businesses and their people right now. But one thing we can rely on is that we will all find ways to connect with each other, whether it’s for business or pleasure. We think of Inspire 2020 as an opportunity to generate new leads and make new connections, and also as a chance to feel solidarity with other businesses. And we can’t wait to hear about the great things that come out of Inspire 2020.
The 10 best company websites of Microsoft Partners
- We ranked the top 10 company websites of Microsoft Partners
- Inspiration for Microsoft Partners looking to rebuild their website
- Learn what made the best websites do so well
Your website is your most powerful marketing tool. It’s the place you can get your brand across, tell your customers how you can solve their problems and, ultimately, create leads for your business.
Being technology companies, it’s no surprise that many Microsoft Partners have excellent websites. If you are looking for inspiration to improve or upgrade yours, there are few better places to look than our list of the ten Microsoft Partners whose websites both look great and host some top-quality content too.
How we ranked the websites of Microsoft Partners
Every year we carry out an annual review of the digital marketing efforts of the Microsoft Partner Network. We review the blogs, social media activity and websites of 39,000 Microsoft Partners worldwide who work in the enterprise IT space (download the full Digital Marketing Excellence report here).
We built a tool which evaluates several website metrics, such as accessibility, content and speed to rank partners.
*Below are the top 10 best websites of Microsoft Partners according to our report (n.b. in the final Top 50 report, we aggregate blog, social media and website scores, so the top 10 in the report is very different to the list below).
Where companies achieved the same website score, we judged their position here based on where they finished in the full Digital Marketing Excellence report.
10 best company websites of Microsoft Partners
1. SSi Consulting
Score: 71
SSi Consulting create flexible accounting software based in the cloud, with an ambition to help companies increase productivity and efficiency in their daily accounting tasks.
SSi Consulting’s website made the top of the list because:
SSi want to "laser focus" on their customer needs and their website is a pure representation of that messaging. Simple and efficient without the bells and whistles, SSi tell their customers exactly what they can do for them.
What can you learn from SSi Consulting’s website?
Simplify, simplify, simplify. SSi waste no space, content or pages on anything but the essentials. Their website is so effective because it is so simple. Sure, not every website can be as simple and straightforward as this, but it should be the goal.
2. ShareGate
Score: 67
With headquarters in Canada, ShareGate is a leading provider of cloud-managed and migration services and are used by thousands of organisations worldwide.
ShareGate’s website made the list because:
Sharegate’s secured the coveted number 1 spot in the overall Top 50 report and their website played a big role in this achievement. ShareGate’s sleek website design grabs the attention and features the most effective structure of any website we surveyed, with the most direct and impactful information.
What can you learn from ShareGate’s website?
ShareGate’s website is a huge source of inspiration for Microsoft Partners selling specific products. We’re particularly impressed by their product pages that make good use of screenshots to demonstrate how their solutions work. Their inclusion of great customer quotes, FAQs and witty language combine to highlight their expertise and approachability.
3. Axon IT
Score: 67
Based in the North of England, Axon provide IT outsourcing services to clients and established themselves as the first company in their region to achieve Microsoft Gold Cloud Competency.
Axon’s website made the list because:
The first thing you notice when you arrive on Axon’s website is the phrase ‘Is your technology working hard enough?’ A direct question like this can provoke the right audience to consider their current situation and how Axon might have the answer they are looking for. This is all framed through a well-structured website design that neatly splits their services into ‘cloud’ and ‘managed’.
What can you learn from Axon’s website?
Axon showcase a great fusion of messaging and design to illustrate their bold and direct approach to helping their customers. From a succinct and informative home page, they’ve opted for longer form subpages where possible, meaning the website navigation avoids breaking down into reams of hard-to-find information.
4. Silverware
Score: 67
Silverware specialise in designing, implementing and supporting custom enterprise software for business management and enterprise resource planning sectors.
Silverware’s website made the list because:
Silverware have opted for a unique approach to their website. It stands outs due to their light-hearted but descriptive approach to their capabilities – matched with splashes of vibrant colours and creative images.
What can you learn from Silverware’s website?
For partners that want to inject a bit of personality into their website, look no further than Silverware. Adopting a bright colour palette and "fun" conversational copy sends a positive, warm message to customers and prospects alike.
5. CloudBerry Lab
Score: 66
Cloudberry Lab—founded in 2011—provide software, expertise and services that secure and protect the IT environments of small and medium-sized businesses.
CloudBerry Lab’s website made the list because:
CloudBerry Labs website features informative content that empowers the reader to discover more and educate themselves on the technology that’s best for them.
What can you learn from CloudBerry Lab’s website?
CloudBerry is a fantastic example of how an education-first approach to inbound marketing can really pay off. Their resource section breaks down into blogs for IT pros, blogs for MSPs, whitepapers and more visual educational content – showing how cementing your position as a thought leader can push you to the top.
6. Modality Systems
Score: 65
Communications consultancy and two-time Microsoft partner of the year, Modality Systems, helps clients realise the maximum benefit of their Microsoft investment.
Modality System’s website made the list because:
Modality System’s website is modern, sleek and easily navigable with a content-first approach that effectively draws the reader towards the educational material they need. The strength of their brand and the quality of their information contributes greatly to their exceptional score in this year’s report.
What can you learn from Modality System’s website?
Modality’s website concentrates on putting their customer’s needs first, rather than talking at length about the technology they offer. They show that when you focus on specific problems that technology can solve, you can frame the entire customer journey through a clear understanding of the ways in which their services create real value for the client.
7. SADA
Score: 65
As a global enterprise, SADA is an expert IT provider and consultant, specialising in enterprise consulting, cloud platform migration and custom application development.
SADA’s website made the list because:
SADA has done a fantastic job with their website. A simple design and great colour scheme combine with neat infographics and clear content that drills down into exactly what they can do and how their expertise can help their customers.
What can you learn from SADA’s website?
Aim for simplicity. This can be harder than it sounds – SADA provides a wide range of services which can be difficult to translate into clean-cut and precise copy. So, narrowing that down to the essential messages is a challenge.
8. Ledgeview Partners
Score: 63
Ledgeview Partners is a business and technology consultancy that specialise in a wide range of services dedicated to helping businesses provide a phenomenal customer experience.
Ledgeview Partners website made the list because:
The phrase ‘we’re savvy and personable’ appears on the Ledgeview Partners website, which encapsulates the two pillars of what makes their brand so attractive. There’s a wealth of interesting and useful information on the website, which combines their services with broader tips, guides and explainers.
What can you learn from Ledgeview Partner’s website?
Personality and brand play a big role in presenting your company to the world. Ledgeview’s friendly tone permeates through the entire website and it screams “we can help solve your problem”. A genuinely effective combination of friendly and professional makes it clear that the business is staffed by approachable people that mean business.
9. Ntiva
Score: 63
With a presence across North America, Ntiva specialises in cloud services, managed services and cybersecurity to ensure their clients always have access to the most responsive and efficient technology possible.
Ntiva’s website made the list because:
Design certainly played a major role in Ntiva’s website doing so well in our rankings. The clean, modern and simple layout is the first thing a user sees when they land on the homepage, which makes it easy for visitors to find what they're looking for.
What can you learn from Ntiva’s website?
Ntiva’s slick, simple and engaging website digs right down to the roots of what they do and why people “love” their products and solutions. Their great use of customer testimonials oozes credibility to show they’re an experienced business that deserves trust.
10. MCA Connect
Score: 63
MCA Connect’s goal is to align people, processes and technology to create award-winning Dynamics 365 and ERP environments.
MCA Connect’s website made the list because:
What makes MCA connect stand out is the way they are so consistent in the fundamentals of website best practice. Being rigorous and consistent when updating your site, being mobile-friendly, connecting with social media profiles and using strong page titles all help. Create a checklist of everything you can do to tweak and improve your website on a regular basis.
What can you learn from MCA Connect’s website?
MCA Connect has an incredibly well-designed website – it’s clear that a lot of thought and planning has been put into the design and user experience. Every box has been ticked here in terms of design, content, SEO and navigation. Pages are elegant, content is concise and navigation is easy.
Ready to take your website to the next level?
Great website design involves a close mixture of technology, design and content. If you don’t have the time or resources, speak to us today about our website design capabilities.
Need a lead-generating landing page?
We can help! Talk to us about your business and the specific barriers you come up against when trying to generate leads.
What we learned from Satya Nadella at the Inspire corenote 2019
- Our top takeaways from Microsoft CEO Satya Nadella’s corenote speech at Microsoft Inspire 2019
- Power Apps and AI-powered presentations
- Digital marketing for Microsoft Partners
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Microsoft CEO Satya Nadella’s corenote speech is the most widely anticipated event of the annual Microsoft Inspire and Ready conferences. 2019 was no different. After packing out the 20,000-seat T-Mobile arena in Las Vegas, as well as a ram-packed overflow theatre across the road, Nadella spoke for 90 minutes about the successes of Microsoft technology and the future direction of travel for the company.
In this blog, we discuss some of the most important takeaways from Nadella’s corenote – together with some fascinating case studies into the success of their existing technology.
An integrated tech stack
In the last four to five years, the way Microsoft sells its technology has fundamentally changed. By now, everyone knows how important the cloud revolution has been to Microsoft – transforming it from a company that sells one-time software licenses (largely Windows and the Office Suite) to selling cloud subscription – with a specific focus on enterprise technology. The transformation is so profound that the company briefly became the world’s most valuable company last year, which in turn inspired a recent feature from Bloomberg, detailing this ‘Nadellaissance’ in further detail.
To partners however, this is all largely old news. What has been far less widely discussed is the extent to which the cloud transformation has allowed different types of Microsoft technology to work seamlessly together in ways they never had before. While never directly mentioned, this interoperability between different technologies in the Microsoft stack formed a vital theme throughout Satya Nadella’s speech.
The ability of Microsoft apps to pass information seamlessly between each other has long since powered the success of Office 365. But in Satya’s opening speech, it became clear that there was plenty of further potential for developers to provide leading customer experiences by applying the same logic elsewhere to Microsoft technology.
Today, Office 365 has been widely deployed, and its benefits are well known. But perhaps the most important takeaway from Satya’s corenote was how the future of technology development would be influenced by these current platforms: GitHub, Azure, Power Platform, Dynamics 365, Mixed Reality, and Microsoft 365.
Throughout the corenote, the best case studies demonstrated how combining these platforms could allow exponential business results.
Democratising digital transformation
Microsoft have always been desperate to emphasise a higher vision than simply selling products, licenses and software. That goes as far back as 1980, when Bill Gates stated his mission statement; ‘to put a computer on every desk and in every home’.
Today, the phrase, ‘democratising digital transformation’ lies at the heart of what Microsoft are trying to achieve. So, what does that mean in practice? Satya’s opening contribution set out this vision through a set of interesting, and at times surprising, metrics. Perhaps the most important of this was that, by 2030, 10% of global GDP will come from tech companies.
This is a 100% rise from the 5% of global GDP that technology provides today. But Nadella was clear; it’s not the 10% that matters – it’s the 90%. Because in today’s world – every company is a tech company. He stated:
"Every business is going to be a software business."
In today’s business market, non-tech companies increasingly require technology to succeed. Whether this is a website, an app, or a custom data management platform, technology has become inevitable. This was emphasized by the fact that, over the next year, 500 million apps will be created.
Democratising digital transformation involves giving the 90% of non-tech companies the tools to power their own technology; creating software that non-developers can easily customise to their own requirements. The days when the keys to digital transformation were held by developers, IT companies and software experts are fast coming to an end. By combining the potential of different platforms, Microsoft are powering this transformation.
The potential of the power platform
Later in his talk, Satya unveiled another set of eye-catching statistics:
- 90% of all data in the world today was created in the last two years.
- Of this, 73% cannot be analysed, because it’s siloed in different applications and databases.
This creates two challenges. Today, the world processes exponentially more data than ever before. But, increasingly, we’re struggling to find the resources and capabilities to effectively analyse it. It’s this conundrum that inspired the development of ‘the power platform’ and Dynamics 365 - as the world’s connected business cloud.
The Power Platform includes three Microsoft applications:
PowerBI
Data analytics and visualisation
PowerApps
A dedicated custom app builder
MS Flow
Business workflow automation
Anyone who knows these applications will know they all have one thing in common: to empower non-developers to achieve more with their technology. In his speech, Satya referred to these people as ‘Citizen developers’, explaining the reason that the power platform exists, giving individual users and businesses the ability to power their own digital transformation. Satya made it clear that driving forward the potential of these applications was a vital part of Microsoft’s future strategy.
AI Builder
A new addition to the Power Platform is the AI builder. In the same way as the other platforms bring data analytics, app creation, and automation to non-developers, AI builder aims to do the same with artificial intelligence.
When released, the AI builder will feed into other platforms like PowerApps; allowing businesses to feed AI into a range of business functions. Harnessing the data fed through from PowerBI will allow the AI and machine learning algorithms to make predictions on common business scenarios, such as:
- Will a customer convert?
- Will we get paid on time?
- Will we have the resources to process this customer/client request?
This is just yet another example of how Microsoft are working towards seamlessly passing information between different platforms. With the addition of the AppBuilder, this interoperability is further increased.
Technology in action
Satya’s talk wasn’t just about discussing the future of Microsoft cloud technology. In fact, at various points, we were also treated to fascinating demonstrations of technology in action. While there’s not enough space to discuss every inspirational story in detail, there’s certainly room to discuss two of the most memorable. In both cases, the focus on different platforms working together lay front and centre of these success stories.
1. Holographic corenote
One of the most eye-catching moments of Inspire 2019 came when we saw a virtual reality hologram of speaker Julia White delivering a corenote speech in Japanese – a language she doesn’t speak. She stated:
"What you're about to see is an exact hologram of me wearing the same outfit that we recently captured at a Mixed Reality Studio. Using Azure AI technology, I can translate my English into Japanese and train it to sound exactly like me. The same voice tones, the same inflections"
This might seem like a wildly futuristic concept, but in fact it just uses a synthesis of different Azure powered technologies, many of which businesses already use today:
- Mixed Reality Technology to create the hologram and render it live
- Azure Speech-to-Text capability and English transcription to record the English speech
- Azure Translate to create the Japanese translation
- Neural Text-to-Speech technology that recreates the Japanese translation with her own voice and inflections
Individually, these technologies are well-known and widely available in Microsoft Azure. But when combined, they have the potential to redefine the landscape of what businesses can achieve.
2. AI powered presentations
Let’s consider another example of AI in practice that’s perhaps a little closer to home. Almost all knowledge workers or first line workers will be familiar with the experience of hosting a presentation or sitting in a meeting – perhaps remotely. With AI, both these experiences can be enhanced, as Raanah Amjadi demonstrated during the corenote speech.
In one particular example, an AI assistant, plugged into Microsoft Teams, was on hand to assist the process of preparing for a presentation. The bot provided a range of real time information as Raanah rehearsed her presentation live, including feedback on:
- Language choice
- Using fillers
- Pacing
- When speech was too dependent on slide information
In one instance, the AI assistant even managed to identify when Raanah could have used more gender inclusive language.
Once the performance was over, the assistant provided a detailed list of performance metrics to summarise this advice.
Anybody who’s ever had to prepare for a stressful presentation or meeting will certainly appreciate the insights that this AI software can provide.
But this wasn’t the only way that AI could improve the presentation. It also helped enhance the meeting experience for those dialling in remotely. If for example the presenter of the meeting got up to brainstorm or write on a whiteboard, it could be difficult for remote viewers to feel included.
Raanah also demonstrated how AI technology in Microsoft Teams could find and focus on the whiteboard image, as well as make anyone standing in front of it transparent, to make it easier for remote viewers to appreciate what’s being shown.
By combining the power of AI with the remote meeting potential of Microsoft Teams, Raanah demonstrated how technology can continue to enhance the everyday operations of knowledge workers everywhere. Though a small isolated instance, this is a classic example of Microsoft’s guiding vision in practice. With technology, everyday workers in everyday companies can be empowered to work better, smarter, and achieve more.
A step forward for the Microsoft Partner Network
Microsoft Inspire is a vital opportunity for partners to gather, collaborate, share and network each year. It’s an opportunity to gain leads, share ideas, collaborate with other partners, and establish a cornerstone from which progress can evolve over.
But most importantly – and the clue really is in the name – it’s an opportunity to inspire each other and discover what the potential is for us to achieve more with technology. With inspirational case studies, eye-catching technology, and fascinating statistics, this is exactly what Satya Nadella’s corenote speech of 2019 achieved.
At Inspire, we experienced this inspiration in action: chatting with clients, partners, and Microsoft themselves about the direction the network is heading. All that remains now is to look forward to Microsoft Inspire 2020.
Each year at Inspire, we discover more about the partner network and empower companies to achieve more through their digital marketing strategies. If you want to improve your marketing get in touch with the team at Fifty Five and Five today.
Where do you rank in 2019?
Download the Top 50 Microsoft Partner 2019/2020 report now, to find out where you ranked.
Four focuses from Gavriella Schuster’s 2019 Inspire Corenote speech
- Our four highlights from Gavriella Schuster's 2019 Inspire Corenote speech
- Microsoft's transformation, Machine Learning, IoT, and more
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2019 marks the fourth consecutive year that the Fifty Five and Five team have attended the Microsoft Inspire conference. And just like every year previously, we’ve had plenty of exciting and insightful conversations about the future of Microsoft technology and digital marketing.
Over the years, the two corenote speeches by Gavriella Schuster (Corporate VP, One Commercial Partner Organization) and Satya Nadella (CEO) have become the bedrock around which the rest of the conference revolves. 2019 was no different. In the first of these, Gavriella Schuster set out the direction the Microsoft Partner Network (MPN) is travelling in and took stock of the successes it would experience over the coming twelve months.
If you missed the speech, don’t worry. We’ve pulled together four main focuses of the corenote in summary right here. Read on to find out more.
1. Focus on: Being a partner
In what has since become a hard-learned lesson in timing, Microsoft announced controversial changes to their internal user rights (IUR) program, just two weeks before this year’s conference kicked off. The program, among other things, guaranteed that members of the Microsoft Partner Network (MNP) had free access to Office 365 licenses for their employees. The changes would have rolled back on these benefits, since the growth of the Partner Network was fast making the costs unsustainable for Microsoft. Or, as Gavriella Schuster herself said: ‘We just can’t afford this’.
In the days before the conference kicked off, however, predictable controversy abounded from partners who weren’t enthusiastic about the heavy costs associated with purchasing these licenses.
With such an overwhelmingly negative response to the changes, Microsoft had no choice but to roll back on the rollback. On Friday 12th, just days before Inspire 2019 kicked off, they announced that they were indefinitely reinstating the IUR benefits. Naturally, the controversy and discussions from the weeks that led up to this formed an important part of Gavriella’s speech. In fact, it was almost the first thing she discussed:
“In my mind there was no choice for us but to walk back on that change. We’re going to keep the IURs just as they are. You have my commitment that I will continue to listen and learn – and though we may stumble, we will learn and grow together.”
Regardless of the controversy and the timing of the decision, this theme of reconciliation and partnership continued through much of the rest of the corenote.
2. Focus on: Microsoft’s transformation
These days, you’ll have to travel quite far in the Microsoft Partner Network before you hear a bad word said about Microsoft CEO Satya Nadella. Since the start of his tenure in 2014, the company’s fortunes have drastically changed – to the point where they overtook Apple to become the world’s most valuable company for a period towards the end of last year. At the start of this decade, the thought would have been unthinkable.
Nobody directly mentioned that particular fact in either of this year’s Inspire corenotes, but it reflects an important theme that did come up: Microsoft’s transformation. Since 2014, Nadella has ushered in a new era, in which the company turned its focus towards its strengths; business IT and software. After a decade of trying to chase the innovations of more fashionable tech companies like Google and Apple, Microsoft decided to go its own way.
Since 2014, Microsoft has almost exclusively turned its attention to cloud-focused products like Office 365 and Azure – updating their popular Office and Windows products for the modern, cloud-based age. Today, Office 365 has more subscribers than Spotify and Amazon Prime combined. In what Bloomberg recently described as a ‘Nadellaissance’, Microsoft’s fortunes have improved year on year since he took the reins.
This news won’t come as much surprise for most Microsoft Partners. But during the corenote, various speakers came back to this theme on many occasions, making it clear that it was only with the help of the vast Partner Network that this spectacular transformation was possible.
This was particularly prevalent during a contribution by Judson Althoff, the Executive Vice President of the Microsoft’s Worldwide Commercial Business. In focusing on just the contracts won by Microsoft over the last two quarters, he demonstrated the success of this transformation. These include:
- Adobe
- Canadian Government
- Coca Cola
- Ford
- Danish Government
- Barclays
- Unilever
The fact that all of these organizations have moved to the Microsoft cloud in the last six months just goes to show the remarkable impact that the company is now having on the wider cloud market.
Althoff explained that there were five important pillars that have allowed Microsoft to experience such clear success over the years:
- Becoming industry focused
- Focusing on technical solutions
- Investing in customer success
- Creating a tangible digital impact
- The success of the One Commercial Partner model (OCP)
The final point was arguably the most vital. With over 95% of Microsoft’s revenues coming through its partners, there’s no question that the MPN is a vital part of Microsoft’s transformation.
3. Focus on: Digital transformation in practice
Unilever was one of the companies that have recently turned to Microsoft technology to power their digital transformation. To demonstrate the success they’d experienced, a significant part of Judson Althoff’s speech was dedicated to exploring this case study in further detail. During this demo, he was joined by Unilever Chief Engineer Dave Penrith to explore the success the company has experienced with Microsoft technology.
As a large consumer goods company, Unilever are responsible for over 400 everyday household brands. In their talk, Althoff and Penrith focused on the production of Dove soap, to prove exactly how technology could deliver real benefits to businesses.
Using IoT and Machine Learning from Microsoft Azure, Unilever created a ‘digital twin’ of the machines in their factory, which collected and analysed data about the performance of these technologies. This is a popular model of leveraging data and analytics, in a way that Microsoft describes as a ‘next generation digital model of a physical environment’. Using analytics, they identified trends that allowed them to improve the productivity of these machines and identify any faults in advance. Through this technology, they’ve boosted productivity by 3%, and saved €2.5 million, with energy and material savings.
As well as this, Penrith and Althoff focused on how Microsoft Teams and PowerBI had allowed them to work towards their target of becoming carbon neutral by 2030. Using data extracted from IoT technology, and routed through PowerBI, they managed to create a database that compared the energy usage of major Unilever factories around the world, over time. That database was then shared universally among all of them in a simple interface using Microsoft Teams.
Sharing information in this way allowed the different factories to easily compare where positive workplace practices were being demonstrated across all their factories. From there, engineers in each factory could be encouraged to share best practices and improve processes right across the board.
But these weren’t the only improvements they made. Unilever managed to largely automate the quality control stage of their soap production process. In a live demo, they showed how they’d trained machine learning algorithms to assess the quality of the products, including perfume quality, colour, texture, shape, and logo stamp quality. In providing us with these case studies, Unilever gave us the opportunity to see the reality of how digital transformation can transform an organisation’s success.
4. Focus on: The Future
Of course, there’s only so much time we can spend congratulating ourselves on the success the MPN has had over the last few years. Inspire is also about setting out a roadmap for the future. On this point, both Judson Althoff and Gavriella Schuster were clear; the future is bright and ambitious – though with clear opportunities and challenges ahead.
To help focus efforts forward over the coming twelve months, Gavriella’s closing statement outlined three main things that Microsoft will focus on over the year ahead. These three themes were:
1. Technical intensity
This is all about raising the level of the conversation Microsoft and their partners have with customers to match the technical intensity of their working lives. ‘Every company is a tech company’, Gavriella said, and the resellers themselves need to raise the bar on the conversations they’re having with people to match the expectations and expertise of the 21st century customer.
2. Customer centricity
Customer centricity involves understanding the needs of the customer. To achieve this, partners need build a trusted network around each and every customer. To achieve this, partners should aim to offer a service that provides, integrates, manages, deports and supports the development of Microsoft technology at every stage of the customer lifecycle.
3. Simplicity
Simplicity involves making it clear to all customers and partners where Microsoft products are heading in the future and honing down on the customer-centric nature of their mindset.
A step forward for the MPN
Controversy about IURs aside, this year’s Inspire event was a useful and motivating look into the state of the Microsoft Partner Network as it moves forward into the future. With inspiring successes over the past year, and plenty to drive more motivation in the future, there’s certainly plenty to keep partners busy for the rest of 2019.
With technology improving each year and customer expectations higher than ever, competition has never been more important within the Partner Network. To continue generating leads, partners are employing ever more complex marketing strategies to stand out from the crowd. In our work compiling this year’s Top 50 Digital Marketing Excellence Report, as well as speaking to partners on stands at this year’s conference, we’ve been lucky to experience this excellence first hand.
If you want to find out more about how to succeed in digital marketing as a Microsoft Partner against this competitive backdrop, get in touch with the team here at Fifty Five and Five to start discussing your strategy.
Where do you rank in 2019?
Download the Top 50 Microsoft Partner 2019/2020 report now, to find out where you ranked.
Top 50 Microsoft Partners 2019/2020 – Report released today
- The 2019/2020 Top 50 Microsoft Partners have been announced!
- Come by stand #616 at Inspire in Las Vegas for your free copy or keep reading to download it now
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The highly anticipated date is upon us. The fifth edition of the Microsoft Partner Digital Marketing Excellence Top 50 Report is here! Would you like to know how your company fared? Are you interested in discovering who has come out on top of this year’s highly competitive rankings?
If the resounding answer is yes, then you’ll need to get a copy of the report!
Now, there are two ways to do this. You can either download a free copy of the report here, or you can pick up a hard copy at the Microsoft Inspire event in Las Vegas, NV.
If you are attending Microsoft Inspire this year, why not swing by stand #616 and say hello? The Fifty Five and Five team will be there, handing out the report and letting you know the latest marketing insights from across the Microsoft Partner Network.
We’re more than happy to chat with you about our key findings, the method behind our rankings and why we believe digital marketing is so key for today’s business success.
Find out where your company ranked!
What is the Top 50 Digital Marketing Excellence Report – and who won it this year?
Each year we rank the digital marketing efforts of Microsoft Partners and publish an extensive report that celebrates the best marketing in the Microsoft Partner Network (MPN).
As the only report of its kind, the Top 50 Microsoft Partners 2019/2020 analyses and ranks thousands of Microsoft Partners based on their blogging output, website quality and social media engagement.
Here at Fifty Five and Five, we’ve been super busy crunching the data of 24,000 partners. The content team have been profiling the Top 50 partners, outlining how certain companies achieved their spot and noting new entries in the report. Meanwhile, the design team have been working hard on a brand-new look for the report, and the SEO team have been ensuring that content (just like this post!) is being found by readers like you.
For the third year running, Gavriella Schuster (Corporate Vice-President of the One Commercial Partner Organization at Microsoft) has written the foreword to the report. Gavriella cites it as a great resource for partners looking for examples, case studies and marketing best practices from their peers:
“By comparing websites, blogs and social media practices, partners can see how their marketing efforts compare to benchmarks set by the best in the Microsoft Partner Network; how companies like theirs are succeeding and making the most of inbound marketing practices.”
The Top 50 Digital Marketing Excellence Report is much more than a simple ranking list. We encourage Microsoft Partners to use the report as a benchmarking guide; the websites, blogs and social channels of the Top 50 being great examples to follow.
Even better: the report is positively brimming with insights, analysis and interviews to give a full picture of exactly what is required to achieve marketing excellence.
The winner this year?
It’s none other than Sharegate!
Sharegate is a leading provider of cloud managed and migration services. Their place on our list is largely down to their impressive blog score, which was the single highest of any partner surveyed.
“Hitting the top spot in the Top 50 report isn’t new for Sharegate; in fact, they’ve been here before. But after an impressive rebrand and an entirely new website, launched just a few months ago – their return to the top spot will no doubt be even more satisfying.”
Pick up the Top 50 at Microsoft Inspire
Microsoft Inspire takes place from the 14th-18th July in Las Vegas. We’ll be there all week at stand #616. Feel free to swing by to say hello to our team and discuss the latest announcements from Microsoft, alongside the latest in digital marketing and – of course – the Top 50 Report.
We highly recommend attending the panel discussion in which our founder Chris Wright will be discussing the secrets to content marketing for Microsoft partners, alongside Jennifer Tomlinson (Sr Manager at Channel Marketing Microsoft), Marc-Andre Fontaine (VP Sales and Marketing at SherWeb) and Paul Hsu (Marketing Director at Nintex).
We are also going to be providing masterclasses at our stand this year. We’ll cover a range of interesting topics, including tips for building landing pages for sign ups and methods for improving your ranking in Google in 2019.
I’m not in the report, what gives?
For the first time, we have used a single platform (the Partner Benchmarking Tool) for testing digital channels. The Digital Marketing Excellence Report lists the top 250 Microsoft Partners based on their website, social, and blogging – which are each weighted to create an overall score. The top 50 get a special mention in the report, as it’s undoubtedly a remarkable achievement.
It’s worth noting, however, that we ranked 24,000 partners this year. This means that any company in the top 250 positions can consider themselves in the top 1% of the Microsoft Partner Network when it comes to marketing!
It also means that if you didn’t feature in the report this year (or even if you dropped out) then you shouldn’t be disheartened. There are only so many places available, and it’s been a hugely competitive year.
If you’d like to see your company appear in next year’s Top 50, now is the time to put in place a great marketing strategy. This year’s report has lots of tips and ideas that you can start using today. Chris Wright, Founder of Fifty Five and Five, says:
“Microsoft partners are improving their digital marketing efforts year on year – to be among the best, you need to take it to the next level. If you’re not in this edition of the Top 50, hopefully we’ll see you in next year’s.”
Where do you rank in 2019?
Download the Top 50 Microsoft Partner 2019/2020 report now, to find out where you ranked.
Master the art of Digital Marketing at Microsoft Inspire 2019
- Come and join our team's masterclasses at Microsoft Inspire.
- The team will be sharing their expertise on SEO, great marketing tools, building successful landing pages, and more.
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There’s no sector quite as competitive as the IT industry is today. That’s why as a Microsoft Partner you need to find ways to differentiate yourself from the crowd. This is where we believe cutting-edge digital marketing is essential.
With Microsoft Inspire 2019 fast approaching, the team here at Fifty Five and Five have been hard at work preparing research, building presentations and gathering data from the front lines of the marketing world to knock your socks off. And we can’t wait to show you.
Our masterclasses cover a series of subjects that will give your teams the inspiration and know how to up your marketing game.
Over the course of the week, we will be presenting on a series of essential marketing subjects that are very much in line with themes explored within our Top 50 Report (which you can download for free!
Our masterclasses will take place at our stand (#616) multiple times throughout the week of Inspire—drop by to find out the schedule. Topics include:
Masterclass one: How to rank in Google in 2019
Towards the end of 2018, Google rolled out an important change to their core algorithm. Whilst this update did not impact all websites or content creators, the algorithm changes certainly reflected a shift in the direction that SEO is heading. Whatever your industry, it is now vital that you pay attention if you want to enjoy high website rankings when such changes occur.
With each passing year, the state of play for the SEO industry shifts. In 2019, these changes have become more fundamental than ever, which is why this masterclass will cover the top-ranking factors to consider at present.
Throughout the presentation, our Digital Marketing Executive Enrika will share (and elaborate on!) her 6 best tips for improving your ranking on Google:
- Creating high quality content
- Excellent on-page optimisation
- Creating a secure website
- Improving user experience
- Improving website speed
- Earning high-quality backlinks
Masterclass two: Top marketing tools and why you should use them
Very much in line with our Top 50 Microsoft Partners Digital Marketing Excellence Report, this masterclass will delve into top marketing tools and why you should be using them for your business.
The session will also be delivered by the super knowledgeable Enrika, who will take you through the very tools that we use at Fifty Five and Five to improve our:
- Social media management
- Paid media
- SEO
- Emails
- Reporting
Enrika will cover 1 or 2 tools for each element of our digital marketing strategy – highlighting key features along the way.
Masterclass three: The importance of backlinks
A backlink refers to any link from one website to another. There’s often a little confusion around the exact function of backlinks, alongside the distinction between outbound links and backlinks. For this reason, our Account Manager, Mischa, has crafted a masterclass designed to provide clarity and get you up to speed with:
- What backlinks are
- Why you need backlinks
- Where to get backlinks
This masterclass will guide you through actionable steps for improving your backlink usage and show you exactly why their importance should not be underestimated within your digital marketing efforts!
Masterclass four: How to build a landing page for sign-ups
You’re probably already aware that free software trials are a great way of converting leads into customers. In order to maximise sign-ups for a free trial of your product, you will need a killer landing page that engages visitors. Your landing page – in a nutshell – is a form-enabled webpage where prospective customers can sign up for your product or services.
This masterclass will show you exactly how to create a landing page that will encourage visitors to sign up. The session will also take you through what to include on your page and how it should look overall.
Throughout this class, you will learn:
- Why you need a landing page
- Why landing pages are tricky to get right
- What you should include
- What your landing page should look like
- How to get started with building your page
Getting your landing page right requires time and effort. In this masterclass, Mischa will endeavour to show you the ropes and help you to create a landing page that converts!
Where do you rank in 2019?
Download the free Top 50 Microsoft Partner 2019/2020 report now, to find out where you ranked.
Where do you rank in the world of the Microsoft Partner Top 50?
- 2019's Microsoft Partner Top 50 ranking is complete!
- Discover this year's trends and get your hands on a copy of the report
[mks_dropcap style="letter" size="52" bg_color="#ffffff" txt_color="#20a1d6"]W[/mks_dropcap]e’ve been very busy over the last few months at Fifty Five and Five, putting together the latest edition of the Microsoft Partner Top 50 Digital Marketing Report. Now in its fifth year, the report showcases the best of digital marketing from Microsoft Partners of all sizes, and is set for release at Microsoft Inspire 2019, in Las Vegas, Nevada.
We have:
- Compiled a (very) long list of partners from across the IT industry
- Crunched the numbers
- Narrowed down the longlist to a shortlist and finally a complete list of the best marketing efforts from partners according to our scoring
How we score partners
Ranking is conducted via our Partner Benchmarking Tool. The tool ranks over 40 metrics spread across three categories:
- Blogging – frequency, clarity, quality etc.
- Website – speed, structure, SEO etc.
- Social – reach, output, engagement etc.
The score from these individual metrics combine to make an overall score, which is used to rank Microsoft Partners.
Every year we learn a lot about the state of digital marketing across the Microsoft Partner Network and the IT industry in general. This year was no different. Here are some of the findings from our report data that may help you focus more on your marketing strategies and improve the return on investment of your marketing.
Overall findings
The biggest difference between partners who made the Top 50 and the average Microsoft Partner was between their blog score and social media score. There was, comparatively, a very small distinction in website scores between those who made our list and the average partner. This could suggest that the quality of websites is improving across the Microsoft Partner Network while the quality of blog pages and social channel performance is much more varied.
Table 1: The average website, blog and social score for the Top 50 and the average Microsoft partner
Know your range and stay social
The figure below shows the Top 50 score range demonstrating the difference between the minimum value and the maximum value for website, blog and social media. Some companies may have scored well across all measures, while others may have scored high in one area such as their website but low in other sections such as social. Social media had the most varied results which shows that, for some companies in the Top 50, their social performance may be the area that’s bringing their overall score down.
Figure 1: The difference between the maximum and minimum value for Top 50 scorers for the website, blog and social
Website
Although there was little difference between website scores across the Top 50 and the average, there was still some notable disparities. The total number of outbound and inbound links for the Top 50 and the average was 401 and 208 respectively, a 92.55% difference. Although there is no specific number of outbound and inbound links that is the perfect amount for your website to succeed however the more links, and especially inbound links, means more traffic and better search rankings.
In addition, Top 50 partners’ desktop speed was 14.87% faster than the average partner and mobile speed was 13.22% faster. Some of the best ways to improve website speed is to enable file compression, minify CSS, Javascript and HTML and reduce redirects.
Blog
There are many important factors when it comes to assessing blog performance such as days between posts, readability, length, images, ALT tags, outbound links, sentences, title length, URL length and more. One of the most important factors is the frequency of posts. The Top 50 across the years have been posting on average every 4-5 days while the average partner is more sporadic and posts on average every 15-28 days.
Writing high quality content consistently is the key to not only good blog performance but also increasing website traffic. And, as you might expect, it can have a positive knock-on effect on social channels too. For example, our own website over the last four years has received, on average, 23% of total pageviews from blogs. That’s slightly more than one in five website pageviews via a blog post.
Another critical factor in content performance is the overall blog length. The average length in 2019 for partners in the Top 50 was 840 – this is 9.32% higher than the average partner. In general, the top scorers have an average blog length of between 800-1,000 words while the average is between 500-700 words.
Outbound links also play an important role in blog performance. It can help improve reputation, increase page ranking and encourage backlinks. The average number of outbound links per blog for the Top 50 were 4.35, 59.63% higher than the average.
Figure 2: A yearly comparison of the Top 50 (best) and the average Microsoft partner
Social media platforms
There is one important factor when it comes to measuring performance on any social media platform: engagement. This may be influenced of course by how many followers you have. Our Top 50 had on average 14,743 Twitter followers, 29,929 Facebook page likes and 41,572 LinkedIn followers. That doesn’t mean though that if you’re a small company with a small following that you won’t rank in the Top 50 report - it’s mostly down to engagement. This is where the type of content you post on social can really have an impact and highlights the link between all three channels (website, blog and social). You might share a blog post on multiple social channels which leads people to your website, so all aspects are very important.
The table below shows the average number of tweets per day, retweets and likes across Twitter accounts for the Top 50 and the average. The Top 50 post on average 2.89 times per day, receive 1.79 retweets per post and receive 3.54 likes per post.
Table 2: Average number of tweets, retweets and likes on Twitter among the Top 50 and the average partner
With regards to Facebook, the graph below demonstrates the distinction between the Top 50 and the average. The Top 50 had 9X more post likes, 10X more shares and 8X more comments.
Figure 3: Engagement on Facebook for the Top 50 and the average partner
Are you in the Microsoft Partner Top 50?
To find out where you ranked this year, sign up and receive a copy of the report directly to your inbox. Or, if you’re attending the conference in July, be sure to come to our stall to pick up yours in person, or just stop by for a chat.
More updates on our report and preparation for Microsoft Inspire will be released in the run up to the conference. While you wait, why not see what’s happening on our website? We have tips and tricks for the conference, and you can read past interviews with industry experts with plenty of advice to help you make the most of your trip.
Looking forward to seeing you in July. Visit us at booth #616!