Company overview
Worksighted provides responsive, innovative, and strategic IT services to businesses seeking a valuable IT partner. Since 2000, they have supported organisations throughout Michigan with the technology they need to grow.
Challenge
For over 20 years, Worksighted has built a loyal customer base in Michigan. As they expanded beyond Michigan and throughout the US, they needed an updated visual presence that matched their growing ambitions in the digital marketplace. Central to the updated brand work was a new branded website.
The new Worksighted brand had to demonstrate the leap forward in the way they were thinking about themselves – but keep their authenticity intact.
We had worked with Worksighted for several years as their primary content providers and marketing partners. After we completed their new value proposition, we were the best fit to help guide them on their brand transformation journey.
Solution
Design: Our team created mood boards and creative concepts, ensuring they adhered to Worksighted’s values and new tagline; “People at the heart of technology”. The new branded website resonates with Worksighted’s ethos, which champions the dedication their people have for their work and clients. New colour schemes were created, with shapes that tell a fluid story of how Worksighted work: Plan, Design, Implement, and Support. Once all new branding was defined, our development team brought them to life.
Content: Our content team was ready to give a voice to the website, closely following the new value proposition and tone of voice – crafting copy that resonates with the core Worksighted audience.
SEO: Our SEO team worked closely on ensuring that the new website was ready to become a lead generation magnet, where the Worksighted marketing managers were able to track and action all leads coming to the website.
Outcome
Launching a new website is not easy. But the results can always be staggering and rewarding for everyone involved in such a massive project. Once Worksighted's new branded website went live, their brand transformation was complete.
Worksighted’s website refresh fully encapsulates their ambitions, innovative solutions and the amazing team that drives them to be a leader in their sector. The website is visually impressive, true to Worksighted’s values, and helps the business as they move into an exciting new chapter.
We look forward to being a part of it.
Brand guidelines
Updated brand guidelines to help their internal team maintain consistency across all channels.
Concepts
Visualisations of the new website, with examples to help the stakeholders understand our creative direction.
Website
A fully functional, interactive, and engaging website built with their core audience in mind.
The team at Fifty Five and Five played a crucial role in the success of our brand's repositioning. Their dedication and expertise in creating a compelling strategy to support our goals helped us to identify a company voice that truly connects with our target audiences. They took the time to genuinely understand our brand's values, mission, and personality, which made all the difference.
