We’ve received many enquiries about our Top 50 Report this year. Of course, COVID-19 and a virtual Microsoft Inspire have impacted us all somewhat, but we took the circumstances as an opportunity to fast-forward our plans for an all new Digital Top 50.

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What we can learn about AI’s ethical issues from Disney’s Fantasia

As technologies like machine learning proliferate across every aspect of our lives, they’ll also…

Meet the team: Alex, writer

Today, we’ll have a chat with Alex Carnegie, a writer in our content team. Alex will tell us a bit…

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Licences to kill: Changes to Office 365 licence types, from Office 365 to Microsoft 365

Something Earth-shattering has happened in the Microsoft world. From the 1st of May 2020, the tech…

10 common Google Ads mistakes to avoid (Part two)

Do the results from your Google Ads campaigns match the ambitions you set? Here are ten Google Ads…

Lead generation secrets you need to know

It all starts with lead generation. And, according to marketing automation provider Nurture, 60% of…

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Your Virtual Microsoft Inspire 2020 preparation tips

This year's Inspire conference is entirely virtual We share the best Microsoft Inspire 2020…

Top 5 tips for cybersecurity during COVID-19

In March 2020, the British Government, like many others worldwide, made the transition into a…

The Fifty Five and Five guide to remote working

Not too long ago, we published a blog about how we go about overcoming the challenges of remote…

I looked into the face of the internet and this is what I saw

It won’t surprise you to hear that, in my role as a technology writer, I often find myself writing…

10 common Google Ads mistakes to avoid (Part one)

Google Ads is a popular and highly effective way to drive traffic to your website or campaign…

Storytelling in B2B marketing

Once upon a time, on commercial premises far away, there was a business. It had lots of products,…

Master the art of the blog: how to optimize blog posts for SEO

Microsoft is, to use a cherished phrase, living high on the hog. Thanks to successfully retooling…

Life or death: how to choose the right marketing agency for your business

Did you know there are over 4 billion internet users today? If digital marketing can help you…

Mouse pointer outage – the dawn of Everything as a Service

Technology tends to creep up on you. Bit by bit, if you’ll excuse the pun. Little innovations…

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How to effectively communicate your USP

What makes your business stand out? In the world of B2B technology this question is particularly…

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Expensive digital marketing costs – busting the myth

Here’s something I hear a lot: ‘My business is held back by digital marketing costs.’ I think,…

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Why you need to document your marketing campaign plan to succeed

The importance of documenting your marketing campaign plan Why, and how, to document your campaign…

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7-Step guide on how to benchmark your marketing activities

What do running a successful sports team and managing a B2B marketing department have in common?…

How to plan your B2B marketing campaigns: A step by step guide

How to plan your B2B marketing campaign Defining your marketing goals and measuring your success 4…